"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.

Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!

***Join us here: wordfettigroup.com/wordfettiyourwords***

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration.

In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April. 2 times. wordfettigroup.com/freemasterclass.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creppin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too!

Final chance to join us in the challenge:

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again on the 20th of April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.

In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.

Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions.

In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, which opens later this month. Join the waitlist here wordfettigroup.com/wywwaitlist

I also speak about the 3-day live masterclass series we're running to help you write better copy. 2 x 60-minute masterclasses, 1 x live QA with me, and a pop-up Facebook Group to hang and network with like-minded folk. You ain't gonna wanna miss it.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the question: How do you confidently communicate what you sell through messaging?

In this short and sweet episode, I dive into:

• The biggest mistake so many businesses make when it comes to writing copy;
• Key differences between messaging and copy (and how you should approach writing both);
• The #1 question you must ask when writing in a way that gets your audience feeling seen and heard;

Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about:

• The key challenges she experienced in communicating and writing for a specialised niche;
• How she was able to achieve a 25% conversion rate, which sold within 2 weeks through applying our methodologies;
• How she helps her clients repurpose their client; and
• What her biggest takeaway and learning has been via WYW.

We are LIVE! For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you're finding yourself constantly running out of time, feeling like you're a hamster on a wheel, and being "so busy" then you're not gonna wanna miss this episode.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I get always when I chat with my friend, and online biz pal, Tina Tower. Having been in the online biz world for almost 20 years, having sold businesses, and now helping other entrepreneurs go from 1:1 to one-to-many, I thought I'd bring Tina onto Brandfetti to chat about some of the curliest topics, such as:

• What Tina attributes as the key success measures for thriving online business owners;
• How Tina personally manages the juggle between biz growth, family, kids, and life;
• Challenging the status quo, being the breadwinner in the family, and how Tina navigates around this.

This is an epic episode, and I cannot wait to share this conversation with you!

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Enjoyed this episode? Make sure you screenshot, tag me @anitasiek and @tina_tower, and share with us your biggest AH-HA!

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie