We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence.
Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. On this episode of the Law Firm Marketing Decoded post, we provide guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics.