Building the monarch isn’t the best description for building a site that actually works, but hey. It’s creative! Today, Johnny and Sean discuss what the monarch actually is, how our site developer can use it to create a cohesive customer journey, and how it will make sense of everything we have. We’re building clear paths […]

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Sean and Johnny have been a part of masterminds for a long time, but it wasn’t until recently that they started their own, the Stone Table. While it’s been an incredible success, they’ve got their eye on making it even better. From bringing in storytellers across the spectrum, not just authors, to being able to […]

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When asked to list their fears, people will often list death AFTER public speaking. Dave can’t stand it, Sean likes it when it’s over, and Johnny can’t get enough of it. Today, the guys talk about the challenges of speaking careers, including the hidden costs of making speaking dates. The question is they must answer […]

The post AA75 How We Handle Speaking and Consulting appeared first on Sterling Stone.

Course has become a dirty word, at least in the online world. Too many ‘teachers’ have thrown together some information and packaged it as a course, but the truth is they’re terrible. That’s why we’ve decided to (after a lot of internal resistance) create a REAL course that can compare to a college course. Our […]

The post AA74 How Our Self Publishing Course is Different appeared first on Sterling Stone.

If you’ve spent any amount of time online, you know everyone wants to sell you a course. If we’re honest, they just want to sell you information and be done with it. But that doesn’t lead to a great experience for the student. Johnny and Sean talk about how they’re approaching education in a different […]

The post AA73 Doing Experiential Education the Right Way appeared first on Sterling Stone.

The StoryShop app project is one we’re stupidly excited about, and one that’s been frustrating and rewarding at the same time. It started as something much simpler, and despite of, or because of, the obstacles we’ve faced, it’s grown into something much more robust and beautiful than we imagined. Today, Sean and Johnny discuss the […]

The post AA72 The Development of StoryShop appeared first on Sterling Stone.

One of the challenges of a growing company is implementing new and efficient systems that will both support growth and also be flexible enough to work through that growth. Today, Sean and Johnny talk about Sterling and Stone’s strategy for creating systems to compliment the new staff members that have joined the team. You can […]

The post AA71 Systems and Staffing appeared first on Sterling Stone.

Every growing business struggles with sustainability at some point, and today, Sean and Johnny talk about how silo businesses and products can help fund that growth. From the partnership model to products for our audience, the guys have a strategy that will enable them to continue writing, offer things our audience wants, and add talented […]

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Today’s discussion around Sterling and Stone’s big goals is how to scale the fiction titles we have. Johnny and Sean talk about how they will take the massive amounts of high quality content and give it the exposure it deserves. They started with a developmental editor, a fiction hacker, and have plans for so much […]

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Sterling and Stone has some ambitious goals for 2017, and the biggest is exploding the brand. Sean and Johnny discuss how this macro goal will play out, especially when they are now more than just writers. SS is still a story studio, but also a software company and educational resource. The guys break down the […]

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