Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
180 Available Episodes (180 Total)Average duration: 00:30:20
Apr 24, 2023
484: Four Ways to Sell Your Salon, with Danise Keilitz
00:31:48
Danise was an award-winning salon owner who has owned four salons in three different States! She’s here to share her journey and her insights on how she built and sold four unique salon brands. Now, her passion is to help salon owners create seven-figure businesses with unfailing processes and systems so your future is profitable, and your succession plan will be successful.
The best version of yourself is within you. You have an incredible three-brain connection between your brain, heart, and gut. When you align them, you have the power to live to your fullest potential. As a result, people are 11% happier and 32% more engaged in their lives! Learn even more when you press play on today’s podcast with returning guest and Bestselling Author, Lyn Christian!
First-time guest and award-winning Salon Owner, Nick DiGenova, is here to share how he increased his revenue by over 50% by removing double-booking, eliminating the five-day workweek, offering a full hour lunch break, and only open two Saturdays per month. His approach to service pricing and color projects are both inspiring and scary for those of us who feel nervous to pivot so drastically. He’s here to share this his radical moves have paid off and provided an incredible lifestyle for his family and his team.
481: Five Ways You’re Sabotaging Your Social Media, with Kelsey Shumway!
00:27:12
Join us today as we dive into social media flubs that might be holding you back from the engagement and exposure you desire for your business. Kelsey Shumway shares her insights and what we’re doing really well as an industry and what we are leaving on the table that is holding us back! Share this with owners you know that want to build their brand both within and outside of our industry.
480: Digital Product Sales without The Headache of Fulfillment
00:27:03
Today we have the pleasure of connecting with Randy Cotton, the CEO of Salon Interactive. What an awesome opportunity we have with their technology to reach our clients who have never purchase products from us in the salon. Learn what earning opportunities you have and how this free tool can help you compete with Amazon!
Don’t rest on your recruiting efforts—you always have to have this funnel open. One of the great takeaways from talking to industry expert and recruiting software CEO, Susan Wos. Today you will hear about her industry journey and why her fascination with matchmaking and relationships has led to launching Enlightened Hire! If you’re looking to grow your salon or spa team, this episode is for you. Wait until the end to hear about the free offer from Susan!
478: How to Overcome New Salon Ownership Challenges
00:25:49
Less than six months ago, Anna Johnson, purchased Atelier Studio in San Jose, California. Today we learn about how the transition of ownership took place and what obstacles and epiphanies she's faced as a new salon owner. Whether you are new or a seasoned salon owner, you will take away great tips from Anna!
477: From Stylist to Award-Winning Salon Owner, with Stephanie Jones!
00:21:51
Success is in the way you react or adapt to the things you cannot control. One of our many takeaways from Stephanie Jones' inspiring journey. Join us today as we learn about award-winning Element Salon and Day Spa and how Stephanie grew her team from eight to over twenty and her revenue grew this year by a whopping 61%!
Today we have first time guest, Alan Kossof here to share his beauty industry journey since birth! His passion for beauty business is so motivational. Decisions Alan made through the pandemic led to his acquisition of Solano USA! Have you ever thought about expanding your ventures in the beauty industry? Then this episode is for you!
What would it look like if all the dreams you had could collide into one brand and serve hundreds of thousands of people throughout multiple locations? That's exactly what Debbie Penzone and her team have done by bringing together heath, wellness, and beauty! Join us today for one of our most inspirational podcast episodes of the year thus far!