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033.jpg" alt="Kelton Reid on The Learn Podcast Production Podcast">On this episode of Elsewhere, Rainmaker Digital’s own Multimedia Director Kelton Reid shares his podcasting production secrets with Toby Lyles of The Learn Podcast Production Podcast.
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Start getting more from your site today!In this episode, Kelton and Toby discuss:
- How an indie LA screenwriter became a VP at Rainmaker Digital
- The equipment that makes The Writer Files sound so great, and why Kelton chose it
- The “podium” podcast station
- Recording at home and treating it with Auralex and bass traps
- How to attach temporary sound absorption to your walls
- Kelton on voice acting, vocal warmups, and podcasting
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
032.jpg" alt="Brian Clark on the Productive Insights Podcast">On this episode of Elsewhere, Brian Clark talks with Ash Roy of Productive Insights about creating content that converts, empathy maps, and how to use content to build an eight-figure business.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this episode, Brian and Ash discuss:
- Why traditional advertising methods aren’t cutting it
- Taking automated marketing technology a step further
- How to convert your audience into lifelong customers
- What it means to create good content that connects
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
- If you’re ready to see for yourself why over 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details
- Brian and Ash’s original conversation on Productive Insights
- Brian Clark on Twitter
- Ash Roy on Twitter
031.1.jpg" alt="Sonia Simone on the Productive Insights Podcast">On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.
In Part One of the show, Sonia and Ash discuss:
- Understanding your audience and their needs
- Content marketing’s role in today’s sale cycle
- When and why to use guest posts
- Developing your specific content marketing strategy
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
030.jpg" alt="Pamela Wilson on Experts On The Wire">On this episode of Elsewhere, Pamela Wilson sits down with Dan Shure of Experts On The Wire to discuss good vs. great copywriting and how you can improve your own writing.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 62-minute episode, Pamela and Dan discuss:
- How copywriting can be the difference between a sale and silence
- Hands-on tips for improving your titles
- Ways to make your first sentence more compelling
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
029.jpg" alt="Brian Clark on The 7-Figure CEO Podcast">On this episode of Elsewhere, Brian Clark and Casey Graham of the 7-Figure CEO Podcast chat about his entrepreneurial journey that led him to building a software technology company that brings in more than $12 million in annual revenue.
In this 43-minute episode, Brian and Casey discuss:
- Brian s life-changing decision to quit his law career
- The beginning of the Copyblogger blog
- The business of content marketing before it was a business
- Transitioning from Copyblogger to Rainmaker Digital
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
028.jpg" alt="Brian Clark on the Getting Goosebumps Podcast">On this episode of Elsewhere, creative.com/goosebumps/podcasts/01-who-make-the-best-storytellers-with-brian-clark-of-copyblogger/">Brian Clark and Bryan Adams chat about content marketing, storytelling, and the importance of reverse-engineering your audience.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 57-minute episode, Brian and Bryan discuss:
- The influence of Copyblogger
- Who make the best storytellers?
- Reverse engineering your audience
- Timeless storytellers vs. modern-day speakers
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
- creative.com/goosebumps/podcasts/01-who-make-the-best-storytellers-with-brian-clark-of-copyblogger/">Brian and Bryan s original conversation on Getting Goosebumps
- Brian Clark on Twitter
- Bryan Adams on Twitter
027.jpg" alt="Jerod Morris on This Old New Business with Jeff Korhan">Jerod Morris chats with Jeff Korhan on engagement-with-jerod-morris.html">This Old New Business about the importance of audience engagement and what an “audience of one” means for content marketers.
In this 37-minute episode, Jerod and Jeff discuss:
- Jerod s top audience engagement tip
- Understanding your audience
- Why you should trust the fundamentals of audience engagement
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The Show Notes
- engagement-with-jerod-morris.html">Jerod and Jeff s original conversation on This Old New Business
- Jerod Morris on Twitter
- Jeff Korhan on Twitter
026.jpg" alt="Jerod Morris on The Everyday Innovator">This week, Jerod Morris and Chad McAllister of The Everyday Innovator have a fascinating conversation about the connection between product management and content marketing.
In this 40-minute episode, Jerod and Chad discuss:
- What content marketing is
- How content marketing and product management are similar
- Applying content marketing to product management
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The Show Notes
025.jpg" alt="Pamela Wilson on Beyond the To-Do List">This week on Elsewhere, Pamela Wilson joins Erik Fisher on Beyond the To-Do List to discuss systems, processes, and collaboration.
In this 35-minute episode, Pamela and Erik discuss:
- Process and systems at Rainmaker Digital
- The book writing process and Pamela s podcast, Zero to Book
- Rainmaker.FM workflow
- The book: The 12-Week Year
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The Show Notes
024.jpg" alt="Brian Clark on Write With Impact">This week on Elsewhere, Brian Clark sits down with Glenn Leibowitz on Write With Impact to share his story about quitting corporate life, which ultimately led to building a multi-million dollar software company.
In this 50-minute episode, Brian and Glenn discuss:
- Why writers have an advantage because they can turn their work into intellectual property that they can then sell
- Why entrepreneurs should learn about the craft of copywriting so they can better understand how to communicate with their customers and why they should still hire experienced writers like us to help them create great content
- Why podcasting is just beginning; why it s an effective and low-cost way to build your audience; and why now is the best time to start
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The Show Notes
- Brian and Glenn s original conversation on Write With Impact
- it-isnt-too-late-to-start-podcasting.html">Glenn s interview with Brian on Inc.
- Brian Clark on Twitter
- Glenn Leibowitz on Twitter
- Unemployable
023.jpg" alt="Pamela Wilson on Write With Impact">Pamela Wilson joined Glenn Leibowitz on Write With Impact this week to chat about writing her first book and the strategic process behind drafting, editing, and publishing it.
In this 50-minute episode, Pamela and Glenn discuss:
- Her podcast, Zero to Book, with Jeff Goins
- The book writing process
- What she s learned while writing her first book
- Content marketing and building authority
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The Show Notes
022.jpg" alt="Jerod Morris on the Go and Grow Podcast">This week on Elsewhere, Jerod Morris joins host Mike Chan on the Go and Grow podcast to chat about developing your brand as an authority, scaling content marketing strategies, and the power of podcasts.
In this 53-minute episode, Jerod and Mike discuss:
- How Rainmaker Digital creates and markets its own content
- How to attract a committed audience
- Turning your audience into your own “unfair advantage” over competitors
- Podcasting as part of the modern content marketing strategy
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The Show Notes
021.jpg" alt="Brian Clark on The Entrepreneur s Radio Show">Travis Jenkins welcomed Brian Clark to The Entrepreneur s Radio Show to explore a wide range of topics related to the elements that helped him grow Rainmaker Digital.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 28-minute episode Brian and Travis discuss:
- Getting a jump on an industry
- How writing lead to building his first businesses
- Figuring out a better way to monetize what he was doing
- 12 million in annual revenue from building a following
- Consolidating multiple businesses into one
- Turning your unusual personality into a benefit
- What got you to this level will not get you to the next level
- What you should be super careful about and be on the look out for as an entrepreneur
- Taking tech out of your way
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The Show Notes
020.jpg" alt="Sonia Simone on The Creative Giant Show">This week on Elsewhere, Rainmaker FM host and Chief Content Officer Sonia Simone discussed marketing, careers, and digital business with Charlie Gilkey on The Creative Giant Show.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 53-minute episode Sonia and Charlie discuss:
- Why Sonia believes that selling and marketing are skills you don t have to be born with, but can acquire
- How your unique set of assets and constraints equip you with something valuable
- Why Charlie and Sonia aren t fond of the word “entrepreneur”
- What Charlie and Sonia believe are myths about entrepreneurship and side hustles
- What drew Sonia to a career in marketing
- What aspects of digital marketing are invisible and thus advantageous to those with certain barriers
- What unanticipated challenge Sonia is currently facing
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The Show Notes
019.jpg" alt="Jerod Morris on The Remarkable Podcast">Jerod Morris joined host Dave Mooring on The Remarkable Podcast to discuss digital marketing strategy, building email lists, and why you should start a podcast.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 66-minute episode, Jerod and Dave discuss:
- How you can use networking to generate more traffic
- How to move people from your podcast to your email list
- Which type of podcast is the hardest to launch
- One big reason you shouldn t start a podcast if you haven t already
- How building an online course helps build your fan base
- How to get your course members to stay
- Why it s important to keep a schedule
- When to pivot or drop a podcast that s not working
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
018.jpg" alt="Brian Clark on The Side Hustle Show">Brian Clark and host Nick Loper dive into the details of monetizing a blog, what it s like to start a blog today, and what it means to be unemployable.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 32-minute episode, Brian and Nick discuss:
- How one of the most popular blogs in the world got started
- The ways in which bloggers starting today have it easier (and the way they have it harder)
- Brian s monetization model that went counter to the “wisdom of the day”
- His best practices for writing sales copy that converts in any niche
- How he finds problems to solve using “the world s best free market research tool”
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The Show Notes
017.jpg" alt="Demian Farnworth on Productive Insights">Demian Farnworth and Ash Roy uncover the key elements of web copywriting, the importance of understanding good web design, and why passion is so critical to great writing.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 31-minute episode, Demian and Ash discuss:
- The two challenges that all content faces online
- The key elements to great web copy
- The importance of subheadlines, transitions, and fluidity
- The Pareto principle (aka, the 80/20 rule)
- Actions a listener can take to find good copywriters
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The Show Notes
016-1.jpg" alt="Amy Harrison on Being Freelance">Amy Harrison, host of Hit Publish, joined Steve Folland on Being Freelance to share the lessons she’s learned from regularly … hitting publish.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 36-minute episode, Amy and Steve discuss:
- Keep ‘checking in’ on yourself to make sure you’re happy and figuring out how to evolve
- Skills swap: early on to help build your portfolio, do work for free for other freelancers who likewise give you their skills
- The power of consistency
- Don’t think ‘passive’ income, think ‘scaleable’ income
- Avoid ‘compare and despair’ – sure, look at what others are doing, but don’t let it distract you or make you feel negatively
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The Show Notes
015.png" alt="Brian Gardner on Real Talk Radio">This week, Brian Gardner chats with Nicole Antoinette about his history with design, his thoughts on minimalism, and why he believes in authenticity in both business and life.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 120-minute episode, Brian and Nicole discuss:
- The story of how Brian taught himself about design
- Why he created StudioPress
- The commitment to authenticity
- When to let others critique you
- His views on minimalism and simplicity
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The Show Notes
014.png" alt="Brian Clark on Mixergy">On this week s episode of Elsewhere, Brian Clark sits down with Andrew Warner from Mixergy to go beyond the basics of content marketing and reveal the secrets of running a successful online business.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 70-minute episode, Brian and Andrew discuss:
- Building a software company when you know nothing about technology
- Creating and selling digital products
- The benefits of partnerships
- When to take private equity or VC funding
- The post-geographic office
- How to hire the right person for the job
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The Show Notes
013.png" alt="Jerod Morris on Try Business School">This week on Elsewhere, Jerod Morris chats with Sonia Thompson about turning your passion into a meaningful business that matters to your audience.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 25-minute episode, Jerod and Sonia discuss:
- Why it s easier today to start a project than ever before
- The danger in waiting for the “perfect time” to start something
- The benefits of getting started on a project quickly (even with little preparation)
- What will keep you going when you lose a little motivation
- The proper way to use fear to your advantage
- Why it s important to give your projects and business a grander purpose
- What you should be focusing on instead of traffic when building your online presence
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The Show Notes
012.png" alt="Demian Farnworth on Create If Writing">This week, Demian Farnworth sits down with Kirsten Oliphant to chat about introverts, what unique things introverts can bring to the table when there isn t anything really new, and what drives them crazy about the world we re in right now.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 40-minute episode, Demian and Kirsten discuss:
- Finding and connecting with a new audience
- Introverts and the internet
- The importance of finding something you love to do
- Periscope, blab and podcasting
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011.png" alt="Brian Clark on Smart Solo Business">This week on Elsewhere, Brian Clark shares his business and content marketing tips with Stephen Lahey on Smart Solo Business.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 37-minute episode, Stephen and Brian discuss:
- Making the shift from corporate life to self-employment
- The online business model
- The opportunities and challenges of direct marketing
- Details on the Unemployable podcast
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The Show Notes
010.png" alt="Rafal Tomal on User Defenders">This week on Elsewhere, Rafal Tomal joins Jason Ogle on User Defenders to discuss UI design, typography, branding, and the importance of simplicity.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 34-minute episode, Jason and Rafal discuss:
- Focusing more on solving complicated problems
- The importance of simple UI and layouts
- Making the most of your tools: your brain, paper and a pencil
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The Show Notes
009.png" alt="Pamela Wilson on The Art of Breaking Out">This week on Elsewhere, Pamela Wilson chats with Craig McBreen about building an audience, branding, and the mechanics of building a solid online presence.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 62-minute episode, Craig and Pamela discuss:
- The most important steps to building a brand online
- Why it is so important to know exactly who your ideal customer is
- Why a simple “like/don t like” list is critical
- Why you must master the art of delegation
- A quick update on the Rainmaker Platform
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The Show Notes
008.png" alt="Brian Clark on The Content Warfare Podcast">This week on Elsewhere, Brian Clark joins Ryan Hanley of The Content Warfare Podcast to discuss how we use content marketing to build an audience, create belief, and ultimately membership in your business.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 51-minute episode, Ryan and Brian discuss:
- The power of authenticity
- Distributing the Best You
- Why stories matter
- The dangers of oversharing
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The Show Notes
007.png" alt="Sean Jackson on Duct Tape Marketing">This week on Elsewhere, Sean Jackson chats with John Jantsch from Duct Tape Marketing about the power of LinkedIn for business, why content marketers are missing the boat on the platform, and what marketers and business owners should do to take advantage of LinkedIn.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 29-minute episode, John and Sean discuss:
- Why LinkedIn is unique and deserves your time and effort
- How to use the Pulse network and why LinkedIn users go there to be entertained
- How to use LinkedIn ads and get great ROI
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The Show Notes
006.png" alt="Demian Farnworth on Unbounce">This week, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing and creating great content.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 21-minute episode, Dan and Demian discuss:
- Why any compelling piece of content needs to begin with thorough research
- The difference (and similarities) between web writers, content marketers and copywriters
- Why having a working knowledge of SEO is no longer optional
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The Show Notes
005.png" alt="Jerod Morris on Podcast Junkies">Jerod Morris sits down with Harry Duran of Podcast Junkies to discuss how he runs five regular podcasts, his struggles with creating content, and how he stays committed to his audience.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 84-minute episode, Harry and Jerod discuss:
- The difference between authenticity and transparency
- How every podcaster has felt uninspired to record their show
- Podcast Movement
- How Jerod creates/organizes his shows
- Finding the time to host 5 different podcasts
- Podcasting and Copyblogger
- Practice, practice, practice
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The Show Notes
004.png" alt="Brian Clark On The Power of Content Marketing">Tune in as Brian Clark sits down with Zac Johnson to chat about creating powerful content that resonates with an audience.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this 39-minute episode, Brian and Zac discuss:
- Brian’s total lack of interest in working 9-5
- Using online marketing to build offline business
- The creation of Copyblogger and how it grew over time
- Solving problems and creating businesses along the way
- The story of StudioPress and selling premium WordPress themes
- Building the Rainmaker Platform and a podcast network
- Recognizing opportunities and changing with the times
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The Show Notes
003.png" alt="Brian Clark on Eventual Millionaire">Listen in as Brian chats with Jaime Tardy about his entrepreneurial path, and how to find your own.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this episode, Jaime and Brian discuss:
- The history of Brian’s entrepreneurial journey
- Why collaboration is a crucial business strategy
- How to gain (and keep) an “unfair advantage”
- Where all of your online efforts should point to
- What Brian would do if he were starting over
- The art (and payoff) of paying your dues
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The Show Notes
002.png" alt="Jerod Morris on Show Me Your Mic">Jerod sat down with Chris Enns to chat about the ins and outs of podcasting, and why you shouldn’t be afraid to start your own show.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this episode, Chris and Jerod discuss:
- Why you should start a podcast
- Building your own show
- Lessons learned from hosting more than five podcasts
- How to build your own narrative into your show
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The Show Notes
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!Source: http://goodstuff.fm/smym/97
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001.png" alt="Sonia Simone on Write With Impact">Sonia stopped by for a chat with Glenn Leibowitz to discuss content marketing in the digital age.
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Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.
Start getting more from your site today!In this episode, Glenn and Sonia discuss:
- Sonia’s advice on developing your own blogging voice
- How to expand your professional network and build your audience by cultivating relationships with other writers
- Why you should be paying close attention to your email list to see what people are reading and sharing
Listen to Rainmaker.FM Elsewhere below ...
The Show Notes
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