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Submit ReviewDespite some challenges surrounding her launch, Pamela s book has been released into the wild and has garnered positive reviews. What’s next?
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Start getting more from your site today!Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela s new book on content marketing.
They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).
In this final episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
Having a powerful launch is important, but it isn t everything. The biggest danger to an author, says Jeff Goins, “is spending all their energy on a launch.
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Start getting more from your site today!Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and keep on banging it for a long time post-launch.
The trait that separates authors who succeed at getting their books in front of their intended audiences, and those who do not, comes down to perseverance.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book.
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Start getting more from your site today!In the words of Jeff Goins, “It’s really hard to launch too late and it’s really easy to launch too early.”
A good launch can make a book, while a bad launch can damage your credibility as an author, as well as have a negative effect on sales.
Pamela Wilson and Jeff Goins discuss best practices for a successful launch — and Jeff shares insight and experiences he learned the hard way from his past book launches.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
Reviews can make or break your book sales. Here’s how to get reviews lined up before you launch your book.
There’s nothing sadder than a book sales page with no reviews.
Book reviews help your potential buyers decide if your book will have what they need. Few reviews = meager sales = few reviews. How can you avoid this vicious circle?
In this episode, Jeff talks about how to assemble a “launch team” of people who will review your book and help spread the word as the launch approaches.
Bonus! This episode covers why you might want to read your own work if you decide to create an audio version of your book.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.
Launching a book happens in three stages: pre-launch; launch; and post-launch.
All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.
One thing that helps? Getting a few well-known people to endorse your book before it launches.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
If you want your book to have robust long-term sales, you’ve got to find a way to encourage Amazon to show it some algorithmic love.
To help understand how to make this happen, Pamela and Jeff welcomed The Kindlepreneur, Dave Chesson, to the Zero to Book clubhouse.
Dave is an active duty member of the military who has cracked the code for getting digital books noticed by A9, Amazon s internal search engine.
In this episode Dave Chesson, Jeff Goins, and Pamela Wilson discuss:
Listen to Zero to Book below ...
Images connect on a different level than the written word. By including illustrations in your book, you have the potential to engage the reader s full brain. But do you speak sketch?
Meet D.J. Billings, a.k.a. Sparky Firepants. Sparky is an illustrator who s worked with big names like Nickelodeon and MTV, and is now creating illustrations for Pamela s book.
Jeff and Pamela get Sparky’s take on collaborative art, illustrating for print and digital, and the practical considerations of using images in an ebook.
Hear in Sparky s own words how his “…very sideways, falling-into-things kind of career” came about.
In this episode, Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
Time to bring your self-published book to life! What are your options for making a tangible object out of the pixels you’ve created?
Your book is written and edited and it s down to the fun stuff: designing the book layout and getting it printed.
What are your options for creating the final product?
In this episode, Jeff shares the two main vendors to consider when moving your book into print form.
Print design is in Pamela s wheelhouse, so she s excited for this phase. She s found an illustrator, has a strong working title, and shares the process for arriving at both of those decisions.
But arriving at this point has generated a new group of questions.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
Writing a book will force you to dig deeper than you ever have for previous writing projects. To get the most out of the process, tune in to what’s really motivating you.
Pamela s received her first draft back from the structural editor and she s turning her eye toward the more philosophical aspects of writing a book.
She’s been thinking about how authors can manage both their egos and their expectations surrounding the book creation process. Because we all swing between “This book’s going to change the world!” and “This book’s going to bomb!”
In this episode, Pamela and Jeff talk about why any of us write books in the first place, and our personal yardsticks for success.
How high should you set the bar for success? Tune in to find out.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
Finding a name might seem like an art, but in this episode we’re sharing a way to apply science to the process.
The wrong title can kill your book. (No pressure!)
Pamela is impatient to get her book named so she can start sharing the title with people. She’s got a lot of questions for Jeff about this part of the writing process.
One of the most-important ways to give your book the best possible shot is to give it the exact right title. But how do you figure out which of your title ideas works best?
In this episode, Jeff shares an easy tool and a process any author can use to identify a winning book title.
In this episode Jeff Goins and Pamela Wilson discuss:
Listen to Zero to Book below ...
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