In business, timing is everything. Where It Happens is a community-driven podcast that helps you identify which trends of today will shape the opportunities of tomorrow. Hosted by Greg Isenberg, each episode puts you in the middle of the conversation of innovations and opportunities and gives you access to a community that helps you take advantage of what's next.
74 Available Episodes (74 Total)Average duration: 00:58:51
Apr 20, 2023
Breaking Down Top DTC Brands with Legend Nik Sharma
00:45:01
Today Greg is joined by DTC marketing legend Nik Sharma. In this episode, Nik and I look at the best and worst DTC brands on the internet.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES:0:00 - Intro6:17 - What The Honest Company is getting wrong10:25 - A DTC brand that is getting it right (Cadence)29:37 - Nik's favorite creator-led DTC brand (Rare Beauty)
Apr 13, 2023
Making the Most Out of Life and Business with the President of Shopify
00:36:57
Today Greg is joined by Harley Finkelstein, the President of Shopify. In this episode, Greg and Harley talk about growing up in a predominantly immigrant neighborhood in Canada, getting mentors and finding joie de vivre.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES:0:00 - Intro5:49 - Growing up in Montreal as a Jewish Canadian10:56 - Finding peers that inspire you18:29 - The benefits of non-obvious mentors26:06 - How to DM your heroes
Apr 06, 2023
How to Make It Big on TikTok
00:42:57
Today Greg is joined by JT Barnett, a digital creator and founder of BarnettX and CreatorX, where he helps SMBs and Fortune 500 companies create content. In this episode, Greg and JT talk about viral growth versus slow growth, tools and workflows, and creators you should be following.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES:0:00 - Intro0:47 - TikTok trends vs TikTok storytelling5:26 - How to think about branding19:23 - Creators to watch28:04 - Tools and workflows for short-form content35:11 - JT's favorite creators and why
Mar 30, 2023
The Winning Formula to Building AI-first Products with Dave Rogenmoser
00:50:02
Today Greg is joined by Dave Rogenmoser. Dave is the co-founder of Jasper, a Y Combinator-backed, generative AI platform for business that helps teams create content 10X faster. In this episode, Greg and Dave talk about why AI isn't enough to be a business on its own. You still have to talk to customers, find a niche, and solve a problem. Find out how in this episode.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES:0:00 - Intro2:34 - Should founders be paying attention to noise on Product Hunt, Twitter, etc?15:26 - How to get started using AI tools25:49 - Non-obvious niches to apply AI-first products32:55 - Dave takes questions from the community
Mar 23, 2023
How One Tweet Changed This Man’s Life…
00:42:01
Today Greg is joined by Jackson Greathouse Fall, a designer and the creator of HustleGPT, an entrepreneurial AI. In this episode, Greg and Jackson talk about the tweet that changed Jackson's life overnight. And how to turn a 24-hour viral moment into a lifelong mission.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES:0:00 - Intro0:50 - Sabbaticals: Why you should take one7:55 - AI community managers23:55 - Ethics around bots in communities31:30 - What's next for David Spinks34:50 - Advice from Seth Godin, Ryan Hoover, Scott Heiferman and others (sort of)
Mar 09, 2023
Trung Phan on The Hustle, ChatGPT, and TikTok
00:54:10
Today Greg is joined by Trung Phan. Trung is the co-host of the Not Investment Advice podcast and writes the SatPost newsletter. He was formerly the lead writer for the Hustle. In this episode, Greg and Trung talk about working at The Hustle, owning your distribution, and how to get the most out of ChatGPT.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES:0:00 - Intro7:45 - Meet Trung Phan14:50 - How Greg sold 5by to StumbleUpon24:17 - Why you need a through line in your work/life28:15 - The story behind Bearly.ai35:30 - Competition vs. opportunity in AI41:58 - How Greg used ChatGPT to get paid $109K49:30 - Should TikTok be banned?
Mar 02, 2023
How Bigger Pockets Grew to 2M+ Members
00:54:53
Today Greg is joined by Josh Dorkin, the founder of Bigger Pockets, a community helping millions of members learn how to invest in real estate. In this episode, Greg and Josh talk about Josh's (sometimes) cautionary tale about the grind of building a community out of nothing.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES0:00 - Intro1:00 - The story behind Bigger Pockets12:40 - Building an audience vs. Building a community15:45 - Biggest challenges of running a community18:18 - Protecting your brand23:00 - Responsible monetization28:44 - Creating products32:57 - You don't need to be an expert41:32 - Stop comparing 47:47 - Josh's cautionary tale
Feb 23, 2023
3 Community-Based Products Doing It Right with April MacLean
00:49:36
Today Greg is joined by April MacLean, Late Checkout's community designer and fountain of wisdom on all things community. In this episode, Greg and April talk about 3 community-based products that have it figured out.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES0:00 - Intro2:00 - Building a product community for nerds: Lomography10:33 - Building a community-first product: View from My Window13:14 - Facebook Groups. Yes or No?31:10 - Community as the product: Common House42:42 - Communities of practice
Feb 16, 2023
Becoming a Superhuman with Emerson Spartz
00:55:42
Today Greg is joined by Emerson Spartz, the founder of the viral media company Dose and the founder of MuggleNet, a Harry Potter fansite. In this episode, Greg and Emerson talk about how to become a super-learner and a high-impact billionaire.
►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.
SHOW NOTES0:00 - Intro0:56 - Become a Super-learner12:53 - Finding leverage points for new businesses16:57 - How Emerson sees AI29:19 - The AI effect on individual identity and culture39:24 - How to make money with AI
Apr 20 | 00:45:01
Breaking Down Top DTC Brands with Legend Nik Sharma
Apr 13 | 00:36:57
Making the Most Out of Life and Business with the President of Shopify
Apr 06 | 00:42:57
How to Make It Big on TikTok
Mar 30 | 00:50:02
The Winning Formula to Building AI-first Products with Dave Rogenmoser
Mar 23 | 00:42:01
How One Tweet Changed This Man’s Life…
Mar 16 | 00:54:23
Sabbaticals in the Age of AI: Finding Opportunity Amidst Job Automation with David Spinks
Mar 09 | 00:54:10
Trung Phan on The Hustle, ChatGPT, and TikTok
Mar 02 | 00:54:53
How Bigger Pockets Grew to 2M+ Members
Feb 23 | 00:49:36
3 Community-Based Products Doing It Right with April MacLean
Feb 16 | 00:55:42
Becoming a Superhuman with Emerson Spartz
This podcast could use a review!
This podcast could use a review! Have anything to say about it? Share your thoughts using the button below.