In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show.

Subscribe to get all NextView content at nextviewvc.com/blog

Follow the NextView team on Twitter: David: twitter.com/davidbeisel Rob: twitter.com/robgo Lee: twitter.com/leehower Ginny: twitter.com/ginnymineo

Listen to Jay's podcast about questioning conventional thinking at unthinkable.fm

Thanks for listening to Traction!

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think.

Follow Andy on Twitter: http://twitter.com/arachleff 

Follow Rob on Twitter: http://twitter.com/robgo 

Subscribe to the newsletter, The Next View, to get 1 new link and 1 strong opinion on tech each week: http://nextviewvc.com/blog 

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.

Follow Samantha on Twitter: https://twitter.com/howesocial 

Follow Jay on Twitter: http://twitter.com/jayacunzo 

Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction 

Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction 

Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog 

On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization.

Follow Fareed on Twitter: https://twitter.com/far33d 

Follow Jay on Twitter: https://twitter.com/jayacunzo 

Subscribe to get all of NextView's content at http://nextviewvc.com/blog (including the Hitchhiker's Guides to Boston: http://bostontechguide.com/ and NYC: http://startupguide.nyc/ 

Listen to Jay's other podcast, Unthinkable: http://unthinkable.fm or iTunes http://bit.ly/unthinkablefm

Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season -- whether attending as a guest or planning your own -- knows just how stressful the whole experience can be. Shan-Lyn and her team are using some unique insights and past experiences to rethink it, and boy, is it working right now.

We talk about tough early beginnings, clever market validation tests, and what Shan-Lyn believes about the future of startups and venture capital.

Visit zola.com to learn more about the company, and follow Shan-Lyn on Twitter: twitter.com/shanlynm

Subscribe to get all of NextView's content at nextviewvc.com/blog

Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show today to help us answer some tough questions: How should you structure communication with your cofounder? How do you work through difficult decisions, especially if nobody on the founding team is a domain expert? What would the pair do differently next time around? And what are they exploring as their next venture?

Follow Wayne and Jeff on Twitter: https://twitter.com/wayne and https://twitter.com/jeffseibert 

Follow Rob and Jay on Twitter: https://twitter.com/robgo and https://twitter.com/jayacunzo 

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog 

Thanks for listening!

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets.

Their book, Hacking Growth, on Amazon: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

Follow Sean and Morgan on Twitter: https://twitter.com/SeanEllis and https://twitter.com/morganb 

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They've sparked a movement, cracked the code on finding great coders, and have attracted investors like Mark Zuckerberg.

Visit andela.com to learn more, or follow Christina at twitter.com/sasschristina

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players' Association, every pro football player across the nation.

Visit whoop.com to learn more, or follow Will twitter.com/wahmmys

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog

Thanks for listening!

Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does one gain a foothold? How do you break through, build something BIG and DIFFERENTIATED? All that, and much more, in this episode.

Gotham Voices (NYC) newsletter: http://nextviewventures.com/blog/gotham-voices/

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Visit http://lolatravel.com to learn more about the company and their product

Follow Ellen on Twitter: http://twitter.com/ellenchisa

Thanks for listening!