In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Nathan Latka, CEO and Chief Investment Officer at Founderpath (and the powerhouse behind SaaSOpen!), as he shares the truth about AI in SaaS ...and why it counters Microsoft's CEOs prediction. "I would get emails from real sales reps all the time that were terribly written and they'd go right to spam. I'd also get emails from CEOs that were really well written and I would click them or I'd reply and I engage. Nothing changes. All that changes now is that people with less resources can maybe get an outbound campaign going faster. But if you don't structure it in a way that captures the recipient's attention and gets them to reply like it's just useless, you're just spraying and praying. You're just paying for ChatGPT and credits that you know got you no value. So this is why the biggest in demand job towers here is going to be prompt marketing." Nathan shares: • His counter to Satya Nadella: how AI is transforming SaaS pricing to usage-based models ...not killing the industry! • While many SaaS companies are rushing to add AI labels to their marketing, the real opportunity lies in using AI to reduce friction points and help users reach value faster • Why ChatGPT and AI tools have replaced review sites as the go-to for software recommendations • The key to appearing in AI tool recommendations (and why it isn't about gaming the system) • The rise of "prompt marketing" - how to stand out in a world of AI-generated content • How domain ratings and SEO fundamentals will remain a crucial part for AI tool visibility and rankings and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Aviv Canaani, CRO at Datarails, who shares how he helped move the company from 90% outbound to 90% inbound. "One of our best performing ads is something actually I saw, usually it comes from the team, but I saw this TikTok ad for I think it was a B2C company. Something like, someone asked a lady a question and whatever they ask she says 'yup'. 'Oh, does it do this?' 'Yup'. 'Does it do this?' 'Yup'. So I sent it to the team. I'm like, let's try to do something like that for Datarails. It's been our one of our best performing ads on TikTok. So I think it's really understanding, you know, the channel you're focused on and you have to create the fun, engaging videos that align with what works in the channel, but with our own spin of marketing, our own software." Aviv shares: • Diversification and reducing dependency on any single ad channel • TikTok success in B2B; from user-generated content to understanding the algorithm • Reducing attribution confusion: the simple switch the DataRails team made to categorise and analyse data • How they've scaled their marketing budget in direct proportion to AE hiring: their data-driven system that predicts meeting generation based on marketing spend • His transition from VP Marketing to CRO and his biggest learning managing sales teams • Combat rising ad costs: why creating platform-specific content rather than using a one-size-fits-all strategy is key and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

One of our most listened to episodes, we're bringing back Mark Roberge, Co-Founder at Stage 2 Capital, who shares his sales acceleration formula 2.0 with our SaaStock Founder Members. Mark dives deep into the Sales Acceleration formula followed by his previous company Hubspot. He also answers the questions posted by our SaaStock Founder Membership community. Interested in becoming a member? Apply to SaaStock Founder Membership to supercharge your growth: https://www.saastock.com/founder-membership/Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

One of our most listened to episodes, we're bringing back Chris Walker, CEO at Passetto (previously Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing). Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Now, at Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+, Chris helps CEOs and CFOs get instant GTM clarity. Chris joined our host Alex on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to share how you can grow your business and improve your demand generation strategies. Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Live from the SaaStock USA 2024 Scale Stage, Ashley Kramer, GitLab’s Chief Strategy and Marketing Officer, sits down with AJ Eckstein, Founder & Creator at Creator Match and Fast Company. Together, they explore the imminent shift in how companies measure AI's impact on efficiency, questioning whether the productivity gains truly justify the risks and costs associated with AI adoption. Ashley argues that forward-thinking companies must move beyond traditional output metrics and focus on those that reflect real business value—such as enhanced software quality, faster time-to-market, consistent delivery, and, most importantly, improved customer satisfaction.Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Steve Oriola, CEO at Unbounce, who shares the leadership lessons he's learnt from navigating a SaaS M&A and the transformation AI has had on business. "We also survey base of employees and those values are landing pretty well. That's an important part of it, is that people understand how everyone works and how everyone should be working and how we should be making decisions. And we correct ourselves all the time on that." Steve shares: • How he's steering the marketing tech ship through choppy waters - from perfecting landing pages to building an AI-powered platform that actually tells you which customers are worth chasing • The behind-the-scenes of marrying two companies' cultures; complete with leadership team matchmaking and values that actually stuck • Why he's betting big on AI being more than just a buzzword • The secret sauce to staying sane as a CEO, including cold plunges, fitness regimes, and the art of not bringing work drama home (even when your spouse is in the industry) • How he's tackling his biggest CEO headache with everything from Berlin Q&As to leadership pow-wows and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Kevin Hu, Co-Founder & CEO at Metaplane, who shares how they navigated Metaplane's journey from pivot to Series A and beyond. "Most of us come from tens of thousands of years of subsistence farmers and we're one of the first generations that has the opportunity to build something that can have a large impact with software and capitals leveraged. And when it comes to the CEO job, one can hope that the problems never stop. When the problems stop, I think that's when growth stops. The best case scenario is when the problems are new problems all the time and it doesn't feel like Groundhog Day." Kevin shares: • The reasons that drove Metaplane to pivot (twice!) • The importance of attracting strong leaders and building a repeatable sales process as a company grows • His approach to decision-making and prioritisation; from the way he collects information to committing to decisions • Why being upfront about expectations and offering upside potential is crucial to recruiting top talent • Metaplane's unique onboarding process where new hires "ship something" on day one • Overcoming market headwinds through a product-led approach and land-and-expand strategy and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Abakar Saidov, CEO at Beamery, who shares his success story from Wall Street-er to tech unicorn. "A lot of entrepreneurs actually start businesses out of necessity. And necessity comes from two parts, either you have to do it because you have no other option, or you feel like you have to do it because you want the idea to exist so much. And usually I feel like if those are not your two reasons, one is like you can't imagine a world without this idea or you just have no choice. You're probably not going to make it through the the grind." Abakar shares: • On a mission to create equal access to work opportunities: The founding story of Beamery • Why customer experience is a key differentiator (and one of the reasons they've achieved such high NPS scores for implementations in an industry where low scores are common) • The top two qualities investors look for in founders • How evolving founder perspectives and motivations have shaped the company's growth • What he does to maintain energy after 10+ years as CEO • Why his ongoing process of growth and development is centred around Andy Grove's concept of the Competence Frontier and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Taylor Hersom, Founder & CEO at Eden Data, who shares insights into their global scaling journey during the pandemic. "Your reputation is everything as you're growing fast and trying to make it to your next round. And when you have multiple competitors in a space, you don't want your customer or prospect googling your name and seeing something like a data breach." Taylor shares: • His approach to growing the business; from focusing on partnerships and referrals to differentiating through branding and content marketing • Key security concerns for founders, including reputational damage and the need for certifications like SOC 2 to close deals • How he capitalised on the increased focus on cybersecurity during the pandemic as more businesses moved operations online • How they identified an underserved niche and tailored their offerings and messaging to serve them effectively • The one thing their team does to drive inbound leads and more!Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Preston "PK" Keller, Founder at Emergent3, who shares how he overcame an industry Goliath trying to kill his SaaS business. "When you've hit rock bottom and you're, like, going through hell, you cannot control all the environmental factors around you, but you can control how you react to it. And I read this book, The Gap in the Game, and it basically says, like, focus on the good things right now. That book got me through the darkest times. We also, you know, my wife was also pregnant with our third child and that third child had some serious health defects. She spent months in the NICU and this was during the lawsuit, during the rewrite, it was like there was so much going on in my life and I was like, I'm still so lucky. It forced you to just focus on like, hey, you can't control this environment and things that happen to you, but you can control how you react. And I focused on just, like, I just wanted to make someone else smile that day. " PK shares: • Overworked and under-appreciated: the decision PK took that started it all.. • The first six months of E3: incredible sales, disbelief in the success they were experiencing, and then.. • The moment the sheriff knocked on his door serving him a summons - his previous employer, the 'Big Bad Wolf', was suing PK personally and his new company, E3, all for starting a business that was competing in the same market • Hitting a grand slam: The moment the judge called an instant ruling in their patent infringement case • Reflecting on the toll it took when he got to the point where everything he had, he could've lost in an instant • How this situation taught him that the relationships in his life are the most important thing and more. Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)