I chat with Michael Koper, founder of Nusii. We talk about what it's like when your product spends several years at a revenue plateau.

Mentioned in this episode:

• Michael's company, Nusii
• Michael on Twitter.

I'm the guest on my own podcast! A year ago, Ben Pages joined my company, Feature Upvote, to be our marketing manager. Ben had questions about the early days of Feature Upvote, and how this product came to be. He also wanted to know the origin of my low-stress approach to running a business. We thought, why keep this conversation to ourselves? Why not record it as a podcast interview, and share it with you? And that is exactly what we did for this episode.

Mentioned in this episode:

• Feature Upvote
• A blog post we mentioned: What I learnt in 2018 while running Feature Upvote.

The Bob Dylan quote I mis-remembered in this episode is:

A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.

I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.

Mentioned in this episode:

• Maeva's company, Flying Cat Marketing
• Maeva on LinkedIn
• Product-led SEO by Eli Schwartz

My frequent guest co-host Ed Freyfogle tells us about his recent marketing endeavours, including one that was inspired by April Dunford's "toilet talk". Toilet talk, you ask? All will be revealing during this episode.

Mentioned in this episode:

• Steve’s company, Feature Upvote
• Ed’s company, OpenCage
• Geomob website
• April Dunford's "Toilet talk"
• Ed's newly published Geocoding Buyer's Guide 

We have two guests interviewing each other! I invited two friends of the podcast, Andy Brice, and Robin Warren, to chat with each other about what it's like running a lifestyle business in 2022 compared to, say, 10 years ago. Although both Andy and Robin run what they call lifestyle businesses, they've taken different approaches, based on what they want to get out of their business.

Mentioned in this episode:

• Robin's company: bluecatreports.com
• Andy's products: Easy Data Transform, PerfectTablePlan, Hyper Plan
• Andy on Twitter: @successfulsw
• Andy's blog: Successful Software
• Robin on Twitter: @robinwarren

I chat with Marc Jenkins, founder of 16by9, a small web studio that focuses on building WordPress sites. Marc and I talk about what its like to start and build up this type of company, and how, with some careful thinking, you can avoid letting your business become something you never wanted it to be.

Mentioned in this episode:

• Marc's web studio, 16by9
• Marc's Unoffice Hours
• Steve’s company, Feature Upvote
• The Bootstrapped website, designed and created by 16by9

I catch up with my frequent co-host, Ed Freyfogle, after a long summer break. Amongst other topics, we discuss how bad customer support will lose you customers. We also talk about yet more payment problems - a common theme on this podcast, and for SaaS businesses in general.

Mentioned in this episode:

• Steve’s company, Feature Upvote
• Ed’s company, OpenCage

Something a bit different in this episode: we're playing an episode of the new Pushing to Production podcast, where Ed Freyfogle was the guest. It's a conversation about the technical stack Ed's product runs on. Lots of insightful discussion of the tech decisions you need to make in an API-based business.

Mentioned in this episode:

• Pushing to Production podcast
• Ed’s company, OpenCage
• Bootstrapped #228, where I explain why this show will end with episode #250.

Simon Bennett, founder of SnapShooter, returns to the show. We chat about a generous acquisition offer Simon recently received for his company - and why he ultimately decided to not to be acquired. We also chat about Simon's new podcast, Ship SaaS Faster.

Mentioned in this episode:

• Simon's company, SnapShooter
• Simon's new podcast for SaaS founders, Ship SaaS Faster
• SnapShooter's podcast, Pushing to Production
• Versoly
• My company, Feature Upvote
• Simon on Twitter

An effective content strategy for your product requires getting backlinks. In this episode, I share 9 strategies I use for getting backlinks for my product's website - without doing things that make me feel dirty.

Mentioned in this episode:

• My company, Feature Upvote
• Tooltester's email deliverability report
• Rand Fishkin's company, SparkToro
• Posts I got on the blogs of Postmark, Cloudinary, and ChartMogul
• My guest post on Andy Brice's Successful Software blog
• My guest post on HelpSpot's blog
• Out of Beta podcast
• Javalin Java web framework
• Steve on Twitter