How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect:

• The mindset of the unaware
• Not everyone even knows they have a problem
• How to approach these potential clients with your marketing

☝️One of our best free resources that can make all your marketing work better:Your free download is here!

📱You can check out the video component by following us here onInstagram or TikTok! 

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  👉Here's what you can expect:

• The mindset of who you are marketing to
• The common marketing trap law firms fall into
• What are each of the 5 Stages of Awareness

☝️One of our best free resources that can make all your marketing work better:Your free download is here!

📱You can check out the video component by following us here onInstagram or TikTok! 

We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format:

• Eddie & SMike will be the new hosts
• Mon-Thur will be shorter episodes while Friday will be the entire episode
• There will be a video component for each episode 

You can check out the video component by following us here onInstagram or TikTok! 

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time.Navigating Yelp's review-centric battlefield or keeping your law firm's profile polished might sound daunting, but I'm here to guide you through it step by step. This episode isn't just about sharing insights; it's about providing actionable advice that you can apply immediately to enhance your firm's online footprint. From optimizing your directory listings to understanding the unique approach each platform requires, join me for a deep dive into the digital strategies that will help your firm emerge as a formidable presence in the competitive world of legal SEO.

Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the congested highway of generic SEO tactics. We tackle the rampant issue of keyword-stuffed articles and why pumping out high-volume, low-value content could be a misstep in your firm's march towards digital prominence.Our conversation with a curious caller lifts the veil on the often opaque world of search engine rankings and the dubious methods some deploy to climb the ladder. We highlight how a tailored blogging approach, focusing on quality engagement over quantity, can create a more genuine connection with your audience and potentially lead to a more reputable online presence. Rethink the notion that more is always better and learn how your firm can craft a blogging strategy that resonates with clients and search engines alike, all without compromising integrity for visibility.

Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. Instead, I'll guide you through the virtues of patience and the undeniable power of content-driven approaches that ensure sustainable growth for your firm.Embark on a journey through the nuances of building a marketing strategy tailored for the long haul. I'll reveal how a consistent content creation plan can not only boost your firm's visibility but also attract the perfect clients to your doorstep. You'll find out just how much content is right for your firm's bandwidth and get a glimpse into Spotlight Branding's own marketing triumphs to illustrate the potential of a well-oiled, content-rich campaign. So tune in, and let's reshape your marketing expectations with insights that stand the test of time and set your firm on a path of continual progress.

Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning.This episode pulls back the curtain on the essential, yet challenging, balance between practicing law and spearheading your firm's strategic growth. With wisdom from "The E-Myth," we uncover the critical systems and processes that can make or break your practice's future. It's time to shift gears and start wearing your entrepreneurial hat with as much diligence as your legal robes. So, if you're ready to elevate your firm beyond the scales of justice, Marc's insights will be your gavel.

Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding balance and contentment amidst the pressures of defining happiness and success.This episode promises insights into both the professional and personal realms. As someone who navigates my own mental health challenges, I'll be shedding light on the importance of addressing mental well-being, particularly in high-pressure environments like law. Expect a realistic perspective on emotional health that resonates with anyone in the legal profession seeking a more sustainable approach to their career and life. There's no guest this time—just me, you, and a conversation that could alter the way we approach our daily struggles.

Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing.Join us for this Best Of LFMM episode!

Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving, but thriving, and what that means for your legal content marketing strategy.Listen up as I dig into the actionable insights from our latest trends report, showing a promising uptick in law firms successfully wielding the power of email marketing. Whether you're a solo practitioner or part of a small firm, this episode is packed with no-nonsense advice to help you connect with your audience and ramp up your firm’s visibility. So, buckle up for a dose of reality and some serious marketing talk that will change the way you view your email list.