- Publisher |
- Scalable Media Network
- Media Type |
- audio
- Podknife tags |
- Business,
- Interview,
- Management & Marketing
- Categories Via RSS |
- Business,
- Management,
- Marketing
- People |
- Country Of Origin |
- USA
- Produced In |
- Austin, TX
- Premiere Date |
- 2018-06-11
- Frequency |
- Weekly
- Explicit |
- No
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Submit ReviewDo you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.
John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.
Join us as John and Kevin reveal:
-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months
-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust
-How to map out your customer journey and craft messages that resonate at each stage of the relationship
-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century
If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!
Key Takeaways
01:06 The importance of focusing on the customer's lifetime value
02:39 The media equation and creating engaging digital experiences
05:45 Applying interpersonal relationship principles to create satisfying digital interactions
10:03 Crafting the customer journey
17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time
24:46 The five elements your brand must embody for a lasting customer relationship
31:05 The importance of authenticity and integrity in building a sustainable brand
Connect with Guests:
John - https://www.linkedin.com/in/johnlenker/
Kevin - https://www.linkedin.com/in/kevindelaplante/
Website - https://www.lenker.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
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- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?
Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.
In this episode, we'll explore:
-The evolution of affiliate marketing, and how it's adapting to the modern market
-Strategies for recruiting the right affiliates, who align with your brand's mission
-Determining the ideal commission structure, to attract and retain top-tier affiliates
-Managing and nurturing your affiliate community for long-term success
-Leveraging podcasting to highlight partners, and grow your affiliate program
Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.
But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:
-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.
-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program.
Don't miss out on this opportunity to learn from one of the best in the business!
Key Takeaways:
01:15 The evolution of affiliate marketing
03:13 Strategies for recruiting and managing affiliates
06:52 The difference between mission-based and transactional affiliates
11:52 Determining commission rates and payout structures
20:41 Strategies for affiliate community management and retention
24:40 The difference between affiliate marketing and MLM
25:06 The ethical approach to influencer marketing
29:40 Podcasting as a powerful tool for building partnerships
34:51 Using AI for partnership planning and strategy development
Resources:
Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/
Connect with Joey Vaillancourt:
Partner Up Profits Podcast - https://partnerupprofits.com/podcast/
LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.
Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.
In this episode, Faruk discusses:
-The evolution of CGI in the automotive industry and its advantages over traditional methods
-How CGI solves the challenges of using prototype cars for launches and marketing
-The importance of building full 360-degree locations for flexibility and consistency
-Adapting visuals to different markets and cultural preferences
-The future of AI and VR in personalized marketing and customer experiences
Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.
Key Takeaways
00:55 The evolution of car launches: From photography to CGI
02:55 The Shift to CGI in car marketing
05:02 The art of creating realistic CGI locations
10:07 The technical and creative challenges of CGI production
17:17 Adapting to new visual aesthetics and brand consistency
20:47 Global brand perceptions and market differences
21:26 The role of AI in marketing and personalization
23:22 Future of car marketing: data-driven personalization
29:12 The potential of VR in marketing
33:10 The evolution of digital marketing and future trends
Connect with Faruk Heplevent:
LinkedIn - https://de.linkedin.com/in/farukheplevent
Website - https://thescope.studio/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?
Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same.
In this episode, Jordan shares his hard-won insights on:
-Identifying and eliminating growth constraints
-How to harness the power of "Solomon's Paradox" to make better decisions
-Implementing the 4 key variables to keep your team loyal and motivated
-The Amazon-inspired "heuristics" that will transform your team's behavior
Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.
Key Takeaways
02:02 The 4 constraints preventing your agency from growing
05:57 Why entrepreneurs are usually the bottleneck in their own business
09:16 The importance of bringing in an external perspective to solve problems
11:42 Treating your agency like a game to overcome challenges
15:40 The 4 key variables to keep your team loyal and motivated
16:40 How to use love languages to make your team feel appreciated
24:30 Amazon's secret sauce for creating a culture of ownership and accountability
26:47 The power of heuristics in driving complex behaviors
30:35 Strategies for consistent growth despite challenges
Connect with Jordan Ross:
LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/
Website - https://8figureagency.co/
YouTube - https://www.youtube.com/@jordanross8F
Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.
Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income.
Norman shares the secrets to:
-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)
-Creating engaging, high-converting videos in just 30-45 seconds
-Increasing product visibility and rankings with external traffic
-Scaling your influencer business with brand sponsorships and more
Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!
Key Takeaways
02:03 What is the Amazon Influencer Program?
04:02 How to get approved for Amazon Influencer Program
06:54 How to get free products and paid promotions as an influencer
08:35 Common influencer mistakes that lead to content rejection
14:40 Leveraging external traffic and Amazon's Attribution Program
19:18 Scaling your influencer business using brand deals
19:44 Tips for creating viral content as an influencer
25:40 How much content should you create every week?
28:38 What to do if you get rejected for the Amazon Influencer Program
Connect with Norman Farrar:
LinkedIn - https://www.linkedin.com/in/normanfarrar
Website - https://lunchwithnorm.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.
Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?
As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.
This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.
Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.
If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.
Key Takeaways:
01:32 What is marketing?
02:28 The realities of marketing for small business owners
08:08 Client expectations vs reality: How to avoid overpromising
11:31 Integrating marketing across all business functions
14:36 How to deal with clients who want too much control
18:30 Setting up marketing contracts with clients
20:50 Contract reviews and renewals
23:10 How to help clients set up realistic marketing expectations
25:47 The four pillars of the CARE Factor framework
32:24 How businesses can prepare for marketing results
37:20 Elevating the marketing profession through accountability
Connect with Stevie V Brown:
LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/
Website: https://www.thechangestarter.com/
Resources:
The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix
Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.
Today’s guest has the knowledge and experience to help you scale your business through strategic relationships.
Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.
He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.
Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships.
Interested to know how? Tune in.
Key Takeaways:
01:28 What is a joint venture?
06:05 How to structure joint venture commission deals
13:26 How to nurture connections after events
20:27 Tips for closing joint venture partnerships in minutes
26:25 Why providing value first is important in forming partnerships
29:29 Choosing the right masterminds and networking groups
32:00 Charles' $6M+ revenue growth case study
Connect with Charles Byrd:
Website - https://www.charlesbyrd.com/
LinkedIn - https://www.linkedin.com/in/charlesbyrd
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?
Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.
From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.
All these, and much more, in the episode!
Key Takeaways:
01:46 How universities are adapting to AI in marketing education
03:57 Why students struggle to define what marketing really means
05:09 Why passion matters more than paychecks in marketing
10:06 Taylor Swift as the model of a great marketer
15:50 How AI is changing leadership roles in businesses
22:24 What the young generation needs to become marketers
26:15 Learning to embrace failure (in work and in life)
26:25 The problem with instant gratification and short attention spans
36:06 The future of VR/AR and the role of AI
Connect with Steve Rossmann:
LinkedIn - https://www.linkedin.com/in/srossmann
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
You should NOT solely rely on Facebook Ads.
You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.
AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.
There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.
Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.
Key Takeaways:
00:53 Pros and Cons of referrals for your business
03:58 Bulletproof your business with lead generation systems
07:17 Preparing your business for cold traffic (You have to make)
15:20 Acquiring emails through email scraping, and is it spam?
16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)
31:51 Launching a Mastermind: A new approach to business scaling
Connect with Alexander Cassata:
LinkedIn: https://www.linkedin.com/in/ajcassata/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
You have to assume, if it can happen to MGM, it can happen to anyone.
Getting hacked is practically inevitable these days.
And too many individuals and even business owners are operating like it won’t happen to them.
Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.
After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’
Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time.
As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.
So, the question is, are you protected?
“The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.”
- Aaron Parkinson
Key Takeaways:
00:00 The Harsh Reality of Cybersecurity Threats
03:39 The Devastating Impact of Sophisticated Hacking on Businesses
07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business
19:50 The Importance of Proactive Cybersecurity Measures
Connect with Aaron Parkinson
LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/
Website - https://7milemedia.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
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