It might be hard to believe that there is only one way left to stand out.

This has been an idea that has been floating through my head for quite a while now, and I didn't feel comfortable coming out with such a bold claim until I kept seeing signs. You know, the type of signs that are basically saying, Michelle, you are right about this thing.

And other people are saying it too. Maybe it's time for you to say it!

And that is what we're doing today in this rebroadcast of episode 254.

We're going to talk about the only remaining way left to stand out in business. And guess what? It's probably not what you think it is.

In this episode:

• The one thing that no one can copy from your business

• How the way that you communicate about your work can always be uniquely yours

• How sharing your unique message attracts your people to your business

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money), Joe Pulizzi

• Don Schultz

• Meat & Hair

• Caroline Mays

• Kari Schwear

• Ignite Your Champions

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

Unless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it.

Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring content that marketers are going to copy and paste to save time.

But I’m taking a slightly different tack today.

I want to talk about how you can use ChatGPT to stand out and get noticed. How you can actually use this tool to enhance what you’re doing so more people are interested, curious, engaged, and want to know more about your business.

I’m sharing three strategies to use AI to stand the heck out in a sea of robots.

In this episode:

• How ChatGPT can help you quickly and effectively synthesize client research

• Why ChatGPT sucks for generating new content, but it’s awesome for repurposing content you already have

• The really fun way to use ChatGPT to punch up your copy

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Rebel Uprising Ep 311: does-it-take-to-stand-out-in-2023.html"> What Does It Take To Stand Out in 2023

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

What does it take to make your business stand out in 2023?

Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle.

Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us. 

So how can you stand out from the ever-increasing noise in the online space? How can you be remembered by the people who want to hire you?

That’s what we’re digging into today.

In this episode:

• Why it’s time to say goodbye to mass marketing on the internet

• How customization and personalization will actually lead to sales, unlike your Instagram posts

• How to ditch your ideal client avatar and learn to speak like your real clients instead

• Why your “unpopular opinion” needs to actually be unpopular–and it needs a clear solution

• Why you’ve got to stop using manipulative marketing language if you really want to communicate your expertise and stand out from the crowd

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Duped: The Dark Side of Online Business

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

Let's face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating.

The web celebs want us to believe, it's a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and sometimes more downs than ups before we start seeing the wins.

So how do we keep going? How do you keep putting your work out into the world where your clients can find it when it feels like nothing is working?

That's exactly what we're going to discuss today.

In this episode:

• Why launching your message into the world can be so daunting

• How community support can make putting your work out there less terrifying and helps you cultivate stamina for the long game

• How being in community together will help us bring change to the industry, away from all talk and no results, to valuing true expertise

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.”

That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it?

The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person whose clients only wish they’d found you sooner, before they got burned by some other business.

How do we get experts and their businesses, the ones that get clients real results, known and hired for their work?

That is the question I’ve been not-so-quietly working on behind the scenes in my business. And today, I get to answer that question for you and introduce you to the brand new community, The Expert Up Club.

In this episode:

• Why flooding the zones with experts improves not only your business, but online business as a whole

• The three core pillars that are the basis for the Expert Up Club

• What’s inside the Expert Up Club, including live workshops with guidance from me

Learn more about Michelle Mazur:

• Join The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Against the Rules with Michael Lewis

• Rebel Uprising Ep 306: like-marketing-heres-what-you-need-at-the-minimum.html"> Don't Like Marketing? Here's What You Need at the Minimum

• Rebel Uprising Ep 307: to-do-when-your-marketing-message-flops.html"> What To Do When Your Marketing Message Flops

• Rebel Uprising Ep 308: true-no-audience-no-problem-strategy-to-grow-your-business.html"> The True "No Audience, No Problem" Strategy to Grow Your Business

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

How many marketing courses or programs have you purchased?

If you’re like me, it’s a shit-ton. Too many to count.

Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!”

I feel like I’ve heard it all.

But there’s something very important that these courses and programs leave out. And it’s actually the secret of success behind some of the biggest names in the industry.

So what aren’t they talking about?

In this episode:

• How collaboration and partnership are the secret sauce to audience growth

• The truth about “no audience, no problem” promises

•  Why messaging is inherently social

• How the Expert Up Club will facilitate collaborations so you can build your audiences together

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Marisa Corcoran

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

We've all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh.

It happens to everyone.

But the key is not to let the setback or the failure derail you.

So how do you bounce back when your best efforts aren't working? That's exactly what we're gonna talk about on today's show.

In this episode:

• The fundamental mindset shift that will allow you to see your business and your marketing in a new light

• Why you have to get comfortable experimenting with and amplifying your work

• How to make your marketing content play to your strengths

• How I’m cultivating the courage to try in my own work

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

Resources:

• Essentialism: The Disciplined Pursuit of Less, Greg McKeown

• Sign up for the newsletter

• The Rebel Expert Manifesto

• rebel.ck.page/4f70672bfc">Three Word Rebellion

Do you ever wish that you didn’t have to market your business at all?

Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client?

Well, I’ve got some good news, some bad news, and some even better news for you.

The good news is that there’s a very good reason why experts hate marketing their businesses. The bad news is that you still have to do it, especially if you have dreams of delivering group programs, writing a book, or just making more of an impact in more people’s lives.

But the even better news? There are steps that you can take to make marketing an easier lift in your business.

And that’s what I’m sharing today.

In this episode:

• Why experts suck at marketing, and why you need to learn to do it anyway

• Why your business needs a Minimum Viable Meaningful Messages

• Three sets of messages to grow, engage, and offer your work

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Sign up for the newsletter

• The Rebel Expert Manifesto

• Communication Rebel

• rebel.ck.page/4f70672bfc">Three Word Rebellion

• Request a free 1:1 Chat 

• Finally Nail Your Message

Resources:

• Against the Rules with Michael Lewis

“I just need to know the right thing to say that will resonate with my client.”

I recently realized that you are a bit obsessed with getting it right.

Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you.

And, boy, do I get that intention. I really, really do.

But what if obsessing over getting it right or finding the best, most appealing way to say something is actually keeping your clients from finding you?

That’s what I’m digging into today.

In this episode:

• Why perfectionism won’t protect you from having your work rejected, but it will keep your clients from finding you

• How doing foundational messaging work helps you let go of perfectionism and leave room for your messaging to evolve

• The qualities your messaging really needs 

• Why you should embrace “fuck around and find out” in the best way when it comes to your messaging

Learn more about Michelle Mazur:

• Sign up for the newsletter

• The Rebel Expert Manifesto

• Communication Rebel

• rebel.ck.page/4f70672bfc">Three Word Rebellion

• Request a free 1:1 Chat 

• Finally Nail Your Message

When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic.

So of course it’s easy to talk to the other experts in your club.

But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it?

As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits your clients gets lost in translation.

Let’s figure out how to make your expertise interesting to humans.

In this episode:

• Why your potential clients are like my mom when I was in grad school

• Three steps to bridge the gap between what your clients know about what you do and what you know

• Why the framework behind your results is kind of like sausage–no one cares how it’s made

Learn more about Michelle Mazur:

• Sign up for the newsletter

• The Rebel Expert Manifesto

• Communication Rebel

• rebel.ck.page/4f70672bfc">Three Word Rebellion

• Request a free 1:1 Chat 

• Finally Nail Your Message