We’ve heard it so many times in so many places: editors falling in love with books, agents loving manuscripts from the first page, deal announcements centered on how much every party involved LOVES the book and working with each other. To put it lightly, “love” as a publishing concept in acquisitions can be crazy-making to try to understand, anticipate, or even manufacture. This episode we talk through, in the realm of signing projects and getting book deals, what we talk about when we talk about love.