ChatterBoss is the brainchild of Valerie Trapunsky, who founded the company in 2017 after a decade spent working as a top-level assistant for A-list celebrities and as the Chief of Staff for high-net-worth individuals and CEOs. During that time, Valerie developed a passion for effective problem-solving and became committed to bringing the same level of excellent service to solo entrepreneurs, business owners, and executives ready to scale.

Today, we discuss:

• The art of delegation
• How to communicate to achieve success with your teams
• Hiring the right person for the right job + the future of hiring
• and more!
• Listen in.

Connect: www.ChatterBoss.com @ChatterBossApp LinkedIn: https://www.linkedin.com/in/valerietrapunsky/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠https://amzn.to/3gOCYLj⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Check out Chica and the Man ⁠⁠here⁠⁠.

Drop a buck in the tip jar⁠⁠ ⁠⁠⁠⁠here.⁠⁠

Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Today we meet Michelle Songy, founder and CEO of Press Hook, an innovative new AI-based media relations platform. She and Alex discuss how AI can be used to help content creators and businesses to find relevant journalists and media outlets for their press releases.

Michelle was recently named to PRWeek’s Dashboard list of 25 most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies. Her first company, Cake Technologies became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express in 2017. 

Michelle shares the benefits of using Press Hook to help small businesses reach the media, as well as strategies for successful affiliate marketing. They also discuss the importance of linking back to websites and blogs to help supplement content and revenue.

Learn more about Press Hook.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Check out Chica and the Man ⁠here⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠. ⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Rich Kozak is the founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!" Rich's deep background in marketing and branding reflects in his exciting career becoming a global branding executive. Rich Kozak is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people’s lives, or the world.

Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns with everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success.

Listen in as we discuss:

• What is Branding
• Misconceptions about branding
• How does a company envision and define a brand
• Why is branding misunderstood?

Rich is a high-energy guest you will not want to miss!

Connect with Rich:

Website: https://richbrands.org/

FB https://www.facebook.com/richbrandsrk LI https://www.linkedin.com/in/richkozakrichbrands/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Check out Chica and the Man here.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales. They also discuss how to niche down and focus on marketing dollars, and how to take advantage of existing assets to build relationships.

Sweeney is a seasoned entrepreneur, whose relentless drive has given him the platform to build big ideas and even bigger companies. One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry. Experiencing the impact of various sales and marketing challenges over the years, Josh founded FounderScale. He has made it his mission to help founder-led organizations increase sales.

Sweeney discussed the importance of narrowing down focus and targeting a niche when it comes to demand generation and lead generation. He also discussed the importance of being candid about the lessons learned and providing real timelines when it comes to marketing. He also discussed the importance of balancing work and family life.

Listen and learn about:

• How to Scale Revenue with Demand Generation
• Most common reason why lead generation fails
• What demand generation is and why it matters
• How demand generation creates scalable revenue

Connect with Josh: FounderScale.com.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Check out Chica and the Man here.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Joel Freund signed up for Linkedin when he was asked to join a startup technology company and found that it opened up many doors for him. He started helping others with Linkedin and eventually opened his own company, Fluex Media, which has scaled past seven figures. He believes that authenticity is key on Linkedin and encourages people to share their stories to create relationships and trust. He also recommends having a conversation with clients to get to know them and their story before writing content in their voice.

In a thought-provoking and refreshingly candid discussion, Freund shares the importance of authenticity when creating content for a target audience, and how it is important to understand the audience and not try to please everyone. He also discussed the benefits of video content, and how it can be used to create a connection with the audience. Finally, Freund discussed the importance of including copy with video content on LinkedIn to maximize visibility.

Listen in to also learn:

1. The secrets behind the largest LinkedIn Influencers' success

2. How to dominate B2B on LinkedIn

3. The uncomfortable but essential ingredient to building resilient teams

Connect with Joel on LinkedIn.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Should you listen to or appear on PR After Hours? Let's see what guest Joel Freund of Fluex Media has to say...

Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

They say talk is cheap—but podcasting is currently a billion-dollar business. Alex is joined by veteran broadcaster Joe Pardavila, who has produced over ten thousand hours of audio content over the course of his career in podcasting and terrestrial radio. Pardavila reveals how you can create the kind of conversations that draw both audiences and applause. 

Pardavila was a radio personality and producer on the legendary New York City radio station, 95.5 PLJ, where he was part of the iconic “Scott & Todd in the Morning”. He's also the author of Good Listen: Creating Memorable Conversations in Business and Life.

Today, he shares with Alex his thoughts on:

• Why a fearless attitude can go a long way in landing prized interviews and achieving success.
• Why asking lots of questions is the key to building great relationships – on podcasts and in life.
• How to approach questions in ways that will create trust and bonding, rather than distrust and suspicion.
• Why listening is the most important skill for interviewers (or anyone) – and why it can take some practice.

Listen in!

Connect with Joe Pardavila: Books.Forbes.com/authors/joe-pardavila/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

In this bonus episode, Alex recounts the banking runaround he received while attempting to open an account with Chase.

Don't forget, if you are listening on Spotify, to vote in the poll. You can also send in a voice message: https://anchor.fm/alex-greenwood1/message.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Dan Cumberland is on a mission to help bootstrapped entrepreneurs avoid burnout. Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance, so they have the energy and motivation to keep going.

In this candid discussion, Dan and Alex talk about their own burnout experiences and ways to course correct to run their respective companies without burning out moving forward.

He is a 3x SaaS founder, serial entrepreneur, host of The Meaning Movement Podcast, and a Product Strategist with the Venture Studio NineTwoThree.co. His work has been featured in Entrepreneur Magazine, Inc.com, Fast Company, and more. His most recent project is software for repurposing speech-based audio and video into viral-ready shorts: videosnap.io.

You'll learn:

• Burnout and the hidden million-dollar mistakes entrepreneurs make
• Setting boundaries to prevent burnout
• The power of partnerships to grow your business
• How to repurpose content for social with Videosnap.io

Outside of business, he's a father, husband, avid reader, runner, health and fitness optimizer, and volunteer with the Carbon Almanac. He lives in Seattle with his wife and three kids.

Website: themeaningmovement.com Assessment: themeaningmovement.com/start Software: videosnap.io Agency: ninetwothree.co

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who’s had a lifelong fascination with how the things we read and write influence what we think and do.

He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’. And his research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones instead of actually talking to each other.

Rob also founded the global learning company skills.com/staff_members/robert-ashton">Emphasis in 1998. With his team, he’s enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.

In this can't-miss conversation, learn about

• What most people get wrong about press releases
• The hidden impact of the words we read
• Why reading is unnatural
• What journalists know about what makes news, why it makes news, and how to use that to get their attention
• Negativity bias in the media--why it is natural
• The symbiotic relationship between PR pros and journalists
• The bridge that always gets hit by trucks 
• Much more!

Get Silent Influence -- Free!

This is a five-part (free) email/audio course I created to help raise awareness of some of the science behind how written words influence our thoughts and decisions. (It’s an actual course, not a sales/marketing funnel.)

PR After Hours listeners can sign up here: robashton.com/influence.

Connect with Rob: https://www.robashton.com/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Alex thinks he really understands SEO--but he doesn't! Today's guest, Brandon Leibowitz, schools Alex on the proper use strategy of SEO and shares why it is not just a science, but also a bit of an art.

Leibowitz has run and operated SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

In today's conversation, you'll learn:

• SEO, Social Media Marketing, and Google Ads with your audience.
• How do you optimize your website for conversions
• What SEO strategies work in 2022
• How do you research keywords
• Techniques for competitor analysis

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Tony Kitchens is a speaker, author, and entrepreneur who has experienced highs and lows in both his personal life and his business. He believes that everyone can change their perspective on fear, pain, and current circumstances and use them as fuel to create an amazing life. Tony is the author of a book entitled “The Gift of Pain.” 

The companies Tony founded have generated more than $100 million in revenue and serviced the largest multinational corporations in the world. He's on a mission to help as many people around the world through the wisdom he shares using his various platforms.

Listen in as Tony and Alex discuss:

• The Gift of Pain – Consider what you can become because of it.
• Personal Growth - Step outside your comfort zone in order to grow, learn and evolve into the best version of yourself.
• Resilience - Every day is a new opportunity to start over

Connect with Tony: Website: https://www.tonyrkitchens.com/ YouTube: youtube.com/@tonykitchens LinkedIn: https://www.linkedin.com/in/tony-r-kitchens-466778209/ Instagram: https://www.instagram.com/tonyrkitchens/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Rob Dubin gives back by teaching courses in employee happiness which increase engagement, reduce resignations and combat quiet quitting. Rob combines lessons learned while sailing around the world with the science of human happiness to deliver sound strategies you can implement immediately to better relate to your teams and become happier.

Listen in as Rob and Alex discuss:

• Employee Engagement and Quiet Quitting are robbing us of trillions in productivity and are a losing proposition for both employer and employee.
• The Great Resignation is the result of a paradigm shift in people's thinking post-pandemic.
• Employee Happiness is the solution to both and needs to be a key part of your business strategy.

Connect with Rob: 

LinkedIn Profile: https://www.linkedin.com/in/robdubin/ Facebook personal https://www.facebook.com/rob.dubin/ Facebook Speaker 
https://www.facebook.com/Rob-Dubin-Employee-engagement-expert-100865962119548 Website: https://www.robdubin.com/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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WELCOME TO EPISODE 200!

Today we talk about whether your company is ready for PR in 2023 with Lauren Grassetti, a Senior Vice President at BAM, a full-service marketing and communications agency that believes stories move the world. In our chat, we also discuss managing client expectations, signs you may need to break up with a client, and new moms transitioning back into the workforce. Listen in! 

Grassetti leads BAM’s account servicing team to ensure its PR programs create a meaningful return. With over 16 years of experience working with 80+ tech brands, Lauren's experience covers several B2B technology sectors, including wireless, marketing technology, education, telecommunications, healthcare, retail, HR, supply chain, cybersecurity, and IT. 

BAM: BamTheAgency.com

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Listen in for a chat with Alison Ver Halen, who tells us why content marketing is important for your business. Alison majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until someone asked her to write blog posts for his law firm that she realized she could make a living doing what she loves. Allison and Alex even chat a little about their previous acting careers. Join us!

Learn more: https://avwritingservices.com/

https://www.linkedin.com/in/alison-ver-halen/

youtube.com/@alisonverhalencontentmarketer">youtube.com/@alisonverhalencontentmarketer

https://www.facebook.com/AV-Writing-Services-117156536341321/

https://www.instagram.com/av_writing_services/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj 

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Season 7 starts with Dick Grove, CEO and founder of INK Inc. Public Relations, which bills itself as “PR without the BS.”  In 1997, the Kansas City-based Grove launched INK, notable for being one of the first to utilize a remote PR team (CNN profiled him at the time) and a unique “Pay for Performance” client model – both of which continue today. Over his 50+ year career, Dick has managed business and consumer communications from financial and investment relations, high-tech campaigns and products, crisis management, and the often-turbulent entertainment world. He’s served in the MarCom C-Suite with companies like Itel Corporation, GE Capital, and IT&T and a V.P. with industry powerhouse Burson-Marsteller. 

Last year, Grove released his first book, “It’s the Media, Stupid: PR without the BS.”  In it, he sheds light on the PR industry for publicists, entrepreneurs, and the general public seeking an insider’s look into the industry. Today, Dick shares his thoughts about the state of the industry, the history of his company, and some great tidbits, including 

• Why he won’t work with celebrities or politicians 
• Why he is allergic to charging hourly fees 
• Why simplistic things are often the most difficult 
• Why he wrote his book 

Connect with Dick Grove: Buy the Book here. Website: www.inkincpr.com Twitter: https://twitter.com/inkincpr Facebook: https://www.facebook.com/INKincPR/ YouTube: https://www.youtube.com/inkincpr Instagram: https://www.instagram.com/inkincpr/ LinkedIn (Personal) https://www.linkedin.com/in/dickgrove/ 

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Alex wraps up another great year for PR After Hours. Listen in, and we'll be back in late January 2023!

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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HAPPY NEW YEAR!

Copywriter-turned-brand equity developer and digital agency co-founder Maria Popova's marketing career started 10 years ago as a side hustle from a student dorm room after accidentally landing her first gig. Today, Maria is a noted branding expert based in Rotterdam. She and her team help overachievers create generational wealth with profitable branding strategies. Join us for a fun conversation (in our last interview of 2022!) about branding and more. 

You will learn the following:

• We empower entrepreneurs to develop their own assets
• The pain we address: help entrepreneurs use media strategically to build a brand
• The real value behind branding (that most big brands don't want you to know)

Learn more: WealthLeadGen.com LinkedIn: https://www.linkedin.com/in/realmariapopova

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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HAPPY NEW YEAR!

A communications audit is crucial to your communications and overall business strategy. Not convinced? Alex shares the why and how of the audit.

Learn more at AlexGPR.com. Contact Alex: Alex(at)AlexGPR.com. 

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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HAPPY NEW YEAR!

Alex introduces us to longtime friend and colleague Bob Schiers, President and founder of RAS Associates, a Philadelphia-area public relations agency celebrating 35 years of service, and CEO and co-founder of Unified Strategies Public Relations Network. 

Bob shares many insights into his career, including 

• How he got started in PR, and where he honed his skills before starting his agency 35 years ago.
• What it means to run an international network of independent PR agencies.
• The current state of the PR industry and how technology, social media, and more.

Listen in!

Connect with Bob:

Linkedin: https://www.linkedin.com/in/bob-schiers-0074513 Facebook: https://www.facebook.com/bob.schiers Instagram: @instapicbobRAS Associates: www.raspr.com USPR: https://usprnetwork.com

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Hannah Acosta is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, Hannah has grown her department by over 340% and launched more than 4,000 social media campaigns.

She has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. Her key focus is helping businesses build predictable marketing systems that consistently produce leads and sales. Today, she shares the secret to the lead generation strategy your competitors fear you'll discover.

Do not miss this one!

Learn more:

• www.uglymugmarketing.com
• facebook.com/uglymugmarketing/
• https://www.instagram.com/uglymugmarketing/
• https://www.linkedin.com/company/ugly-mug-marketing/

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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We're excited to welcome back to the show one of the masters of the public relations profession...you might even call Marc Whitt the "Johnny Appleseed" of PR, spreading the word about ethical practice and more.

As greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. He writes that achieving masterful status in our profession should become our North Star - our guiding light. These individuals are the profession's “cream of the cream of the crop,” according to Whitt. But those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional (CherrymoonMedia, 2022). Adding to this exceptional book are more than 36 PR masters from six countries who share their wisdom and counsel in essays that support these core habits, including PR After Hours host Alex Greenwood!

In this lively discussion, Alex gets to the core of good PR with Marc, asking about the inspiration for writing so soon after his first book, critically-acclaimed PR Lessons Learned Along the Way (CherrymoonMedia, 2020). Since its release, the book has been named a "recommended read" by PRCA, was the #1 new PR book release on Amazon (June 2020), and has received 10 editorial recognitions from BookAuthority, most notably: “Best New PR Books to Read in 2020, 2021 & 2022”; "100 Best PR Books of All Time"; and "Best PR Books for Beginners." 

Listen in and learn why applesauce is on the menu for all PR pros--veterans, beginners, and everyone in between.

Listen to our first conversation with Marc web.app.link/e/JFO5DC6Yqvb">here. Visit his website: MarcWhitt.com. Buy the books here. More About Marc:

Follow Marc on Twitter: @PRLessons / @marcwhitt

LinkedIn: www.linkedin.com/in/marcwhitt

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Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Today Alex learns the value of working with a conversion copywriter as guest Jo Harris shares some helpful expertise, including:

• How to optimize your website messaging to convert more leads 
• How to scale your revenue through copywriting 
• 3 funnel strategies that scale revenue without paid ads 

Harris is a co-owner of honeyDIGITAL agency. She writes research-driven sales copy for B2B and service-based businesses that want to increase conversion rates. She offers a course called Copyland where she teaches freelancers her process for writing copy so they can replicate it for clients or their own businesses. 

"The value that we feel like we bring to the table is really helping businesses who have those high ticket offers to communicate their value. Because business owners struggle with that a lot." – Jo Harris

She has been in marketing for over a decade, working with an array of multi-7-figure businesses. You can also find her on LinkedIn here: linkedin.com/in/joharris01 or visit her other sites:

www.honeydigital.co -- www.linkedin.com/company/honeydigital -- www.instagram.com/thevirtualmama

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Brenda Poor is the marketing and communications director of Global Care Force, a nonprofit that connects volunteers with partners serving people in need. Before this, she spent three decades working behind the scenes in television newsrooms in Kansas City. In today's discussion, Poor shares tips on how to get your story covered in TV news, ageism in the workplace, being a single mother, and her journey that led to the public relations and marketing field and to assuming a leadership position in a leading professional organization for communicators. 

Don't miss her frank thoughts about the state of journalism and what surprised her most about working in PR. Listen in!

“I just want to be clear I loved working. In broadcast journalism news, I loved it. I loved it, loved it, loved it until I didn't, and I was starting to get to that point (after) 14-and-a-half (at Channel 5). In those 14-and-a-half years I had like seven news directors. And you know that's never good.” --Brenda Poor

Connect with Brenda on LinkedIn: https://www.linkedin.com/in/brendacpoor/. KC IABC BCS event: kciabc.com/bcs

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Employers want to retain and develop good employees. Employees want to move up in their careers and increase job satisfaction. To attain both is a win-win. That's where UMKC TalentLink comes in. 

Join us today in the Virtual Lounge as we welcome Jake Akehurst, executive director of UMKC TalentLink, and Pete Dulin, marketing coordinator for the program. UMKC TalentLink is dedicated to providing expert professional development and training for achievers to help them gain and strengthen practical skills that fuel professional growth through skills-focused courses and training led by UMKC faculty and experts in their field for goal-driven professionals and businesses. Listen in as we learn how UMKC TalentLink is changing people's careers, improving the business talent pool, and also serving our military worldwide with skills training and more.

"I spoke to a large company based in Kansas City--to one of their training and development people, and she said, 'You know, I've got one associate that needs some data analytics help,' and I said perfect. We've got six courses in that space. Let me shoot you a link--here's an example of the course, and that individual is going to get an opportunity to enroll now. My goal and intent would be that they have such an awesome experience that that employee returns." -- Jake Akehurst

You will also learn:

1. Brand Building and Outreach - How and why UMKC TalentLink redesigned its website to market and reach multiple audiences more effectively. 

2. Investing in Talent - The overlooked need to train and develop current employees as a retention/loyalty tool, especially in a tight labor market where hiring candidates is tough. 

3. Achieve Your Goals - For job seekers, investing in skills-focused training can boost prospects for career advancement or a career change.

Visit the website here: UMKCTalentLink.com

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Need a super easy website & store builder? Try Strikingly! 

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. On today's show, Josh tells us why some businesses shouldn't spend money on SEO, ways to improve online reputation, and how Wikipedia can be your best tool for managing company and CEO Reputation.

Josh has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. In addition, he is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, SES, and PR Summit. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.

"One of the interesting, sort of...maybe not secrets to Seo is oftentimes, good press is the best answer to any SEO problem that you have. You know, and it's very easy to get." -- Josh Greene

Listen in for info and tips, including:

1. Breakdown SERPs (Search Engine Results Pages) and why each element appears where it does.

2. Learn three easy tips for pushing down unwanted search results.

3. Discover how Wikipedia can be your best tool for managing your company and CEO's reputation.

Learn more: TheMatherGroupLLC.com 

Get his book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, here: https://amzn.to/3TglPtG

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Kate McKay, Breakthrough Catalyst, is a speaker, coach, media expert, fitness and wellness buff, and mom. Despite the tragic loss of her son Will in 2017, Kate is proof that we are capable of overcoming life's most significant challenges. Kate is committed to inspiring others to live a breakthrough life. McKay, CEO of Siena Strategy Partners, is a Certified High Performance Success Coach & Business Strategist. In addition, she is an international best-selling author, speaker, athlete, and podcaster who motivates & inspires others to claim their unique brilliance. 

Today, she shares a message that will resonate with anyone looking to claim the opportunities available to them--to reclaim the courage to face challenges. Kate discusses her focus on helping men navigate the choppy waters of masculinity and more. 

"We really need to allow men to be men and allow them to have a broader emotional experience in ways that resonate with them, not in the language of women but in the language of men, and because I think men agree." -- Kate McKay

Listen in! To learn more about Kate McKay, please go to her website mckay.com/">www.kate-mckay.com Twitter: @katemckay18 Instagram: @iamkatemckay 

Podcast: mckay.com/masteryourlife-podcast">Master Your Life with Kate McKay  Check out her books here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Alex Moses is a serial entrepreneur on a mission to help digital marketing agencies grow. Listen in for a rousing discussion of ways he helps make things happen for his clients--the key word being "help."

Learn more about Alex and follow him on LinkedIn: https://www.linkedin.com/in/alex-moses-/. 

***

Nominate PR After Hours for Best Business Podcast here.

***

AFFORDABLE CONTENT CREATION

Take your customer-facing content to a new level with my experience and ability as a 35-year-professional writer. I'm a veteran PR professional and expert in media relations, crisis communications, business development, content creation, e-publishing, podcasting, editing, and writing. So, yes, I understand how to use proper grammar--but anybody can do that. My skill lies in making your content SPEAK to your audience.

I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay.

Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS:

https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Think Pinterest isn't practical as a public relations tool? Think again! Today we learn all about ways to use Pinterest as a secret weapon in developing SEO and increasing media relations success with our guest, Lindsay Shearer. She is the CEO of Pins 4 Profit + BrandRanx Media + Bankable Digital Agency. 

Lindsay’s team focus is on running large volume of Pinterest Ads + Organic & mixed with a cross channel SEO strategy for ecom brands. Lindsay has been featured in Entrepreneur, Fox Sports, Social Media Explorer, Market Watch and has spoken at events & hosted masterminds around the world. With a background in using digital marketing for mergers & acquisitions & private equity, Lindsay’s team has helped hundreds of brands reach massive growth & scale. Each year she spends over $35M+ profitably for clients and addicted to the results. 

Listen in for details and how you can get a free download just by mentioning you heard it here on PR After Hours!

***

Nominate PR After Hours for Best Business Podcast here.

AFFORDABLE CONTENT CREATION

Take your customer-facing content to a new level with my experience and ability as a 35-year-professional writer. I'm a veteran PR professional and expert in media relations, crisis communications, business development, content creation, e-publishing, podcasting, editing, and writing. So, yes, I understand how to use proper grammar--but anybody can do that. My skill lies in making your content SPEAK to your audience.

I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay.

Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS:

https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: 

Welcome back to the Virtual Lounge! Your mixologist, Alex Greenwood, kicks off the season with an update on where he has been and what's next!

***

AFFORDABLE CONTENT CREATION

Take your customer-facing content to a new level with my experience and ability as a 35-year-professional writer. I'm a veteran PR professional and expert in media relations, crisis communications, business development, content creation, e-publishing, podcasting, editing, and writing. So, yes, I understand how to use proper grammar--but anybody can do that. My skill lies in making your content SPEAK to your audience.

I have written two business books, nine novels, thousands of blog posts, articles, press releases, speeches, social media posts, ad copy, and even a screenplay.

Let's work together to make your content the best it can be. Let's convert casual readers into customers! CLICK HERE FOR DETAILS: 

https://www.fiverr.com/alexgpr/create-well-crafted-blog-post-content

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Shelby Dash and Kristina Clifford, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career when various brands & businesses started approaching them for custom video content. Suddenly, Take2Content was born! 

Although content creation is no longer just a hobby, Shelby and Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop-shop for all of your video content needs.

Listen in for a fun conversation and learn:

• How to use comedy to drive brand awareness
• The creative process, how to brainstorm video ads
• 5 Keys to creating a successful social media ad campaign
• and there's more!

Visit the website: https://www.take2content.com/ Subscribe to their YouTube channel here. Watch the infamous "chair farting" video here. You're welcome. Follow on Instagram here.

Need a super easy website & store builder? Try Strikingly! 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Much attention is paid by brands, companies, and individuals to their visual branding elements--but what about your audio brand? Today we meet David Ciccarelli, Co-Founder and Chief Executive Officer of Voices, a platform that connects producers, marketers, instructors, and educators at companies big and small to the perfect freelance talent for their projects. David shares information about the necessity of audio branding—the way your brand sounds—in the era of audio-first experiences. You'll hear more than you may expect about the power of voices--so listen in!

Visit the website here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Alex shares his latest career move--which, like many swept up in the "great resignation," means quitting and trying something else. So, listen in, and don't forget to answer the poll question if you are listening on Spotify, use voicemail through Anchor, or send us your thoughts: Alex(at)alexgpr.com. 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Executive life coach Michelle Cox joins us to talk about being a leader in all aspects of your life, specifically:

1. Being a leader in your work - Your team is a reflection of you, without creating self-awareness of who you are as a leader, what expectations you have of yourself and your team, you may have a missing in your leadership.

2. Being a leader in your relationships. Creating healthy relationships within your team creates trust and is crucial to building a successful team/organization. There are four components that are key to building healthy relationships.

3. Being a leader in your organization. Whether you're an owner or executive leading a team, creating a vision and a focused strategy that aligns with that vision is critical. Without it, you experience unexpected starts and stops.

Connect with Michelle, get her tips, and more at MichellelCox.com and on LinkedIn. 

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Saying "no comment" when questioned by a reporter is not the best strategy. Today, Alex comments on ways to ensure your "no comment" comment is better received. 

Source material here.

Photo by Edmond Dantès.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Jeremy Ryan Slate is an entrepreneur, media expert, author, CEO, and founder of Command Your Brand. He studied literature at Oxford University and is a former champion powerlifter who helps visionary founders to impact the world and better mankind through podcasting and new media to create trust and opinion leader status. Today, he shares the roadmap to building your credibility by hacking your position as the trusted authority in your space. This is an episode you don't want to miss!

Check out the special offer on Jermey's new book here. Check out how to write a press release here.

Follow us on Instagram! Follow us on Twitter! Please review this show on Apple Podcasts here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Context is one of the keys to success in today's highly competitive digital environment and anyone looking to use data (as in polling) to better understand their context before creating content. That’s why we’re excited to welcome Peter Shafer to the virtual lounge.

Peter is the Vice President of Sales and Marketing at Everest Communications. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter will shed light on how using data effectively can vastly improve your digital marketing campaigns.

SURVEY SAYS we’re going to learn something valuable today. Listen in!

Visit his website: EverestComms.com * LinkedIn

Follow us on Instagram! Follow us on Twitter! Please review this show on Apple Podcasts here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Alex runs through top tips for a successful public relations campaign. Listen in!

Example: Swire Ho. Article link here.

Follow us on Instagram! Follow us on Twitter! Please review this show on Apple Podcasts here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Alex offers tips on building a more secure internet presence--starting with your Pa$$W0Rds...

Source article common-passwords-hackers-leak-on-the-dark-web-lookout-report.html">here. Password Tester here.

Please review this show on Apple Podcasts here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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PR pros--are you taking good care of your client relations? Need some tips? You're in luck because today we welcome Justin Goldstein. 

Justin talks with Alex about how professional service industry pros can thrive in even the highest-pressure environments, and how to think two steps ahead of clients’ needs so that you’re always on target with their wants.

He is the founder of Press Record Communications, a strategic communications firm that specializes in public relations, content development, and thought leadership. Prior to that, he spent a decade building communications and content programs for top-ranked communications firms and clients including General Motors, Clinton Global Initiative and Best Buy. A frequent commentator on trending news who appears in premier media outlets like Forbes and PR Week, Justin was voted an “Exceptional Under 35” by the Public Relations Society of America and served as morning drive and newsroom producer for WRHU-FM, New York's number one non-commercial radio station. Connect with Justin on LinkedIn.

Review this show on Apple Podcasts here.

Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Today, PR veteran Donna Loughlin talks with Alex about ways to humanize your tech story as well as why good PR is like a pre-flight checklist. They also chat about the inventor of the Pong video game, electric tractors, and the invention of the sports bra. 

Loughlin is the Founder of LMGPR and is best known for her work with futurists and innovators. She has launched more than 500 companies, taking them from stealth to market leaders since forming her agency in 2002. Listen in!

Check out her podcast here.

Review this show on Apple Podcasts here.

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This episode of the PR After Hours Podcast was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission.

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Today we meet best-selling author and Leadership Consultant, Devora Zack, whose latest book—The Cactus and Snowflake at Work: How the Logical and Sensitive Can Thrive Side by Side (Berrett-Koehler; Nov 02, 2021) --answers the question: can people with fundamentally different ways of thinking and engaging with the world work together? The answer is yes! 

Zack says the best use of our energy is to focus on our own reactions and perceptions rather than try to “fix” other people. The book helps readers learn where they are on the Thinker (“Cactus”)/Feeler (“Snowflake”) spectrum. She includes real-life scenarios that show how to nurture one’s nature while successfully connecting with those on the other side. As always, Zack fearlessly and entertainingly dispels myths, squashes stereotypes, and transforms perceived liabilities into strengths.

Listen in for a spirited conversation--and can you guess? Is Alex a cactus or a snowflake?

Also by Devora Zack: Networking for People Who Hate Networking, Second Edition: A Field Guide for Introverts, the Overwhelmed, and the Underconnected

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Alex offers some quick advice for entry-level PR job seekers. Listen in and share!

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Alex shares tips on the power of testimonials and reviews--and tells why you should write them yourself!

Review this show on Apple Podcasts here.

Check out the Kirkus Review of PILATE'S FAITH, Alex's latest: https://www.kirkusreviews.com/book-reviews/j-alexander-greenwood/pilates-faith/

Order PILATE'S FAITH: https://amzn.to/3DWhyos. Buy Alex Greenwood's books on Amazon.com.

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Welcome to Season Five of PR After Hours! Today, Alex shares the Top 10 PR Tips from Fortune PR.

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As we reach the end of 2021 and Season 4 of PR After Hours, Alex details some big changes in his life and this show. Listen in!

Follow Alex's PR blog here.

Help get healthy food to hungry people: https://aftertheharvestkc.org/.

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It's the holiday season, but Alex is a bit of a Scrooge when it comes to working for free on your charitable event. Actually, there are some reasons why. Don't worry, he's not a total humbug--Alex also offers tips on ways to get a PR pro on board. Listen in!

Additional reading here. Help get healthy food to hungry people: https://aftertheharvestkc.org/.

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Rick Lozano helps people unlock potential and amplify their talent, and he does it all with his unique blend of energy, expertise, and a musician’s soul.  With twenty years of experience in award-winning talent and leadership development programs, Rick brings his unique approach to audiences across the globe, combining his expertise as a world-class speaker with his talents as a singer/songwriter and musician. He's also a small business owner and knows firsthand the challenges startups face. Today on the show, Rick and Alex discuss ways to make small business startups more successful. 

You'll learn about

• Why you need a CRM
• How automation can keep you sane
• Why "template" is not a dirty word
• The power of masterminds
• ...and be sure to listen to the very end for something really special that we think will definitely hit a nerve if you are on LinkedIn!

Rick is the author of Acoustic Leadership – Develop A Leadership Culture That Resonates and the owner of Unlock & Amplify®. He has built a reputation for his refreshing delivery that leaves audiences raving and - more importantly - with action items they can immediately implement to produce change. 

Buy the book: https://amzn.to/3xKbxck

Connect: https://ricklozano.com/ LinkedIn: https://www.linkedin.com/in/rick-lozano/ Spotify--click here. 

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Rhiannon Ruff has more than ten years' experience helping large organizations and Fortune 100 companies navigate Wikipedia. She co-founded two boutique agencies in that time and worked with countless brands and business leaders to update their Wikipedia entries in line with the site's rules and guidelines. In this conversation, you will learn about:

• Debunking Wikipedia myths: There is a lot of bad advice out there for companies and brands when it comes to Wikipedia; my goal is to debunk PR and marcomms teams' biggest misunderstandings about Wikipedia  Why you shouldn't have a Wikipedia page: Most people assume that they should have a Wikipedia page, but there are many reasons why you shouldn't have one, especially if you're an individual or small brand.  Digital legacy and Wikipedia: The longevity of information online is crucial to think about as part of crisis communications, especially for sites like Wikipedia that retain historical details.

Learn more: https://www.luminodigital.com/ * https://www.linkedin.com/company/luminodigital/

Connect: https://www.linkedin.com/in/rhiannonruff/

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So you've tried podcasting--as a host or guest, or both--and it seems like a waste of time. Maybe, just maybe, you're doing it wrong. 

Today's guest is Phil Pelucha, He builds global empires from home and rarely puts on pants. Ranked as the number 1 Podcast Publicist for businesses, Phil is the founder of Billionaires in Boxers, he offers Alex some tough love about what he needs to do to make his podcasts work for him. You do not want to miss this one, especially if you want to make a living as a guest or host of a show.

Connect with Phil: https://billionairesinboxers.com/about-us/

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Health insurance is a labyrinthine and often frustrating topic in America, especially for the self-employed (1099), entrepreneurs, freelance contracted individuals, and those facing expensive COBRA options across all industries. Fortunately, they have Dr. Noor Ali, our guest today. Dr. Noor helps growth phase entrepreneurs access quality health insurance plans outside of open enrollment. She is the insurance advisor, medical doctor, and fempreneur you must meet!

Connect with Dr. Noor: https://drnoorhealth.com/ LinkedIn: https://www.linkedin.com/in/drnoorhealth/.

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Alex shares his thoughts on the damage Facebook has caused, and his plans to delete it altogether. Learn more (including links to research mentioned in the episode) at greenwood.medium.com/on-ditching-facebook-63dcd456b8f4">https://a-greenwood.medium.com/on-ditching-facebook-63dcd456b8f4.

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Can PR pros benefit from behavioral science or is it all just BS? Just kidding. Shayoni Lynn FCIPR FPRCA CMPRCA makes the case for BS in your PR. 

She is CEO and Founder at multi-award-winning strategic communications and behavioral science consultancy, Lynn PR. Shayoni is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) and Chair of PRCA Cymru. In 2021, she was listed in the PRWeek Power Book – the definitive list of the most influential and respected communications professionals in the UK. In the same year, she was listed in the PROPEL 100 – a list of the most influential PR agency professionals in the world.

Now behave yourself and listen in!

Connect: LynnPR.co.uk 

Buy Nudge here: https://amzn.to/3aIOxj0

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In October 2021, the U.S. Bureau of Labor Statistics announced that 4.3 million Americans, or 2.9% of the entire workforce, had quit their jobs in August. That’s more than 10 percent of the previous record-breaking annual total in just one month. 

One reason many have expressed for resigning is a poor working environment. What if there was a scientifically-sound way to gauge employee satisfaction and address toxic workplace behavior? Find out as we welcome Michelle Stinson Ross to the show. 

Michelle is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She is CMO and co-founder of Mindful Appy, an Emotional Experience Sampling platform that helps employers anonymously take the pulse of their teams. Listen in to learn more about this revolutionary concept.

Read more about it here. Catch Michelle at the Digital Summit in Raleigh here. Want a discount code? Email us at Team@alexgpr.com! 

Listen to her podcast here.  Read: "The One Number Businesses Need to Know" greenwood.medium.com/the-one-number-businesses-need-to-know-65b33c876b61">here.

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Philippe Borremans knows this about a crisis: Time is the one thing you get very little of as you try to retain control of the narrative. On today's show, we welcome Borremans, an independent Public Relations consultant specializing in Emergency Risk & Crisis Communication and President of the International Public Relations Association (2021). He tells us the differences between crisis and risk management communication in North America and Europe, as well as his thoughts on the future of the public relations profession.

He works on strategic communication projects for epidemic and pandemic preparedness with organizations worldwide. Before emigrating to Morocco, and later to Portugal, he was Chief Social Media Officer and CSR coordinator at Van Marcke Trading Group. For ten years he held several communications positions at IBM, including Corporate and Online Communications on national and European levels. Philippe started his Public Relations career at Porter Novelli International in Brussels. He is a regular guest lecturer at universities and business schools across Europe and North Africa. Listen in!

Connect: https://www.onlineprtraining.com/riskcomms Newsletters: https://prdispatch.curated.co/ and https://prtoolz.com/. LinkedIn: https://www.linkedin.com/in/philippeborremans/ 

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Jonathon Narvey is the Founder & CEO of Mind Meld PR Inc. in Vancouver. As a reporter covering the tech scene, he learned the craft of creative storytelling. Now in PR, Jonathon and his team use those skills to earn media coverage for innovative tech companies. Today on the show, he shares his thoughts about processes that encourage creativity for PR and marketing.

"As you know well, creativity is essential for what we do. But discovering and hiring creative people is super-hard," he says. "So, we have processes we use -- and other companies could use -- to get those creative juices flowing to create cool story ideas reporters will love."

Learn:

1. Let the research do the work. (It's Michael Crichton's method he used to write books like Jurassic Park.)
2. Remove distractions/Let daydreaming be part of the work.
3. Cross-pollinate from different subjects that don't normally go together.

Check out his podcasts: https://anchor.fm/mindmeldpr and https://podcasts.apple.com/ca/podcast/the-future-of/id1476940640  

Visit his website: mindmeldpr.com. 

Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT

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WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

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So excited to welcome Jim James to the virtual lounge today to discuss the value of consistency in your content, how to get noticed, and much more!

Jim has built businesses from a suitcase on 3 continents for over 25 years, all using public relations. His first brush with #gettingnoticed was at 18 when he jumped out of a plane in return for sponsorship and received expedition equipment in return for media publicity. He hasn’t stopped this model of brand+business building ever since.

Having grown up in Europe, Africa and America, it was perhaps inevitable that Jim would move to Singapore at the age of 28 to start his first company, EASTWEST Public Relations. Since 1995 the B2B agency opened offices in Singapore, China, India, and the UK serving over 500 clients. In China between 2006–2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus, Vice-Chair of the Chamber of Commerce, and a number of other profit and not-for-profit ventures including the bi-annual British Business Awards.

"The Unnoticed Entrepreneur is a masterwork for getting your business, self, or brand to go from unnoticed to noticed. But it's more than that--It's the excellent information and this advice skillful podcast host and #PR veteran coaxed from guests on his popular show (myself included). You will learn many new things and get positive reinforcement on much more! So, get this book and get noticed!" -- Alex Greenwood

Connect: 

LinkedIn: https://www.linkedin.com/in/jamesjim/ Twitter: @jimajames Buy the book: https://t.co/sukxJz5BUc?amp=1 Check your ACI: https://unnoticed.scoreapp.com/ Listen to Alex on Jim's show here: https://podcasts.apple.com/us/podcast/should-you-make-your-interviewer-laugh-and-when/id1484874900?i=1000520323817

Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

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Passive income is the way to wealth and peace of mind, says our guest today, Lane Kawaoka. He owns 4,500+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $600 Million dollars of real estate by syndicating over $70 Million Dollars of private equity since 2016. Lane uses his Engineering degree to reverse engineer the wealth-building strategies that the rich use in the Top-50 Investing Podcast, SimplePassiveCashflow.com. Is this right for you? Say aloha to Lane and listen in!

Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

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Jeff Hahn is the author of Breaking Bad News: 12 ESSENTIAL CRISIS COMMUNICATION TOOLS. Hahn is a crisis communications expert with 30 years of experience in communications and public relations. Today, he talks about his step-by-step method for crisis communications. 

He is a specialist in the food and energy sectors and is deeply concerned by the existential threat both industries currently face. Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network, and White Lion Interactive. His team of 40 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors.

Interested in a free copy of Jeff's book? Visit https://breakingbadnewsbook.com/ and follow Jeff's instructions mentioned on the show.

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Devin Miller is an IP attorney who believes in helping small businesses protect their intellectual property. Listen in for affordable ways your business can benefit from working with an IP attorney. Listen in!

Connect: https://milleripl.com/ Check out his podcast: https://milleripl.com/blogs/inventive-journey

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Want to know the secrets to a successful media pitch? We will find out today as we welcome Brittany Bearden. This ten-year PR veteran's clients have appeared on The Ellen DeGeneres Show, in the New York Times, USA Today, Forbes, Business Insider, and many others. Bearden is one of the co-founders of At Large PR. She has written about PR for Entrepreneur, Business 2 Community, and CEO Magazine. Listen in!

Connect: AtLargePR.com

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Sponsoring a quality podcast is ideal for budget-conscious small- to mid-sized enterprises and brands. Alex makes a case for why you should consider an affordable podcast sponsorship for your business, brand, or service.

Interested in sharing your message on our show? Contact Alex: Alex@alexgpr.com.

Learn more, and listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Follow us on Twitter: @HoursPR 

Many people profess to be afraid of public speaking and don't see the value in it. Our guest challenges that way of thinking and wants us all to consider the valuable benefits of being a speaker. Steve Markman has over 30 years of experience in the speaker and conference business. He is the Founder and President of Markman Speaker Management, LLC, a multi-service speaker agency based in Boston, Massachusetts, with an international clientele. 

Steve has helped hundreds of executives, principals, entrepreneurs, and authors land speaking engagements, working with all industries and professions. His customized coaching/training service teaches people how to obtain speaking engagements successfully. The firm also has a speakers bureau division, providing keynote speakers for organizations worldwide. Early in his career, Steve headed up the conference divisions of leading organizations, including The Conference Board and Comdex. We're speaking--listen in!

More information: www.markmanspeaker.com LinkedIn: http://www.linkedin.com/in/stevemarkman Twitter: @markmanspeaker

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Have you experienced ageism in the workplace or your hiring journey? Today, Alex talks about current trends regarding the hiring (and firing) of older workers, as well as the sobering opinions of his colleagues in today's episode. Listen in!

Alex's Poll on LinkedIn: https://www.linkedin.com/posts/agreenwood_for-the-over-50s-in-the-job-market-do-you-activity-6843572773239980033-23bH

EEOC: https://www.eeoc.gov/age-discrimination

Tech Job Posting ‘We Hire Old People’ Went Viral For Highlighting Ageism https://www.forbes.com/sites/jackkelly/2021/08/26/tech-job-posting-we-hire-old-people-went-viral-for-highlighting-ageism/

What do you think? Please leave us a voice mail https://anchor.fm/alex-greenwood1/message or send a message via our contact form: https://prafterhours.com/

Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

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Leaders who neglect self-care do so at their peril, says Paul Glover, the No B.S. Workforce Performance Coach. Glover is a "recovering trial lawyer," an ex-felon, an unabashed Starbucks addict, a Chicago Bears fanatic, the author of WorkQuake™, a speaker on business and leadership topics, and a Member of the Forbes Coaching Council. On today's show, he discusses the three things leaders must do to perform well and model appropriate behavior for their teams. Listen in!

Buy the book here: https://amzn.to/3zDPFPM

Connect with Paul: Website: http://www.paulglovercoaching.com  Facebook: https://www.facebook.com/paulglovercoaching/ LinkedIn: https://www.linkedin.com/company/37897671/admin/   YouTube: https://www.youtube.com/channel/UCkj_nEe19_77icGFqq_jzmg  Twitter: https://twitter.com/paulglovercoach   Instagram: https://www.instagram.com/paulglovercoach/?hl=en

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Still on the fence about listening to or reading THE PODCAST OPTION? How about a free sample of the audiobook? Listen in! 

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Sponsorships: on for this episode

Manish Vakil started as an entrepreneur when he was in his 20's and is the founder and CEO of Tumbles Kids Gym and STEAM program. He started his own franchising company six years ago and now has eight domestic locations and is opening two international locations in the next year. Listen in for his thoughts on successful franchising strategies and more. 

Learn more: https://tumbles.net/

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Curtis Boyd started as a student nurse who figured out how to get his student loans paid off--by removing fake reviews for doctors in the hospital where he worked. He ended up starting a B2B SaaS company, Objection.co - which is a fully automated review dispute service that can identify and dispute illegitimate online reviews on 20+ websites. Listen in for ways you can protect the reputation of your company or clients. 

Learn more: https://objection.co/

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Nitzan Mosery speaks with Alex about living life on your own terms. Really good stuff--listen in!

Learn More:

investor.com">https://traveling-investor.com https://www.youtube.com/c/TheTravelingInvestor/videos https://nizan.clickfunnels.com/flagship-framework1611106958685

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Are promotional products part of your public relations and marketing strategy? If not, you want to meet the #thepromoguy, Swire Ho.

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

LinkedIn: linkedin.com/in/swire-ho-thepromoguy-6b90631

Website: http://www.garudapromo.com

Facebook: http://www.facebook.com/garudapromo

Instagram: https://www.instagram.com/garudapromo/

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Sure, you hear personal branding is important--but has anyone really told you why? You're in luck as we welcome Ian Moyse, Technology Sales Leader, to the show.

Ian has sat on the boards of a number of industry bodies; FAST (Federation Against Software Theft), CIF (Cloud Industry Forum), and Eurocloud. He was awarded the accolade of BESMA UK Sales Director of the year and in 2019 & 2020 was listed in the top 50 Sales Keynote speakers by Top Sales World. He was rated #1 Cloud influencer Onalytica and has been recognized as a leading cloud Blogger, listed in the economy.com/data-economy-emea-50-the-top-influencers-in-data-centres-cloud-and-data-in-2017/">EMEA top 50 influencers in Data Centres, Cloud & Data 2017 and Top 50 Cloud Computing Blogs 2020. 

Find out how Ian has built his personal brand and enhanced his success!

Learn more: https://www.owltail.com/people/tOrGz-ian-moyse/appearances and http://www.ianmoyse.co.uk/

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Building remote teams in a foreign country is a challenge. Lucky for us, Chris Martinez joins us today. Martinez is the Founder of DUDE, which gives digital agencies the people and processes so they can take on more projects and scale profitably.  Martinez owned a digital agency for three years and in 2015 moved all of his web design and development to Tijuana, Mexico--it was a total game-changer for his agency.  

He quickly learned that Tijuana gives agencies all the benefits of outsourcing and none of the downsides.    In 2017, Chris launched DUDE to provide the perfect outsourcing solution for digital agencies. Today, DUDE is working with digital agencies all over the US and Canada and is providing them the perfect outsourcing solution for digital agencies.  Best of all, DUDE is helping digital agencies to scale, creating new technology jobs in Latin America and Asia, and little by little, DUDE's staff are changing the way that people perceive these regions.

Learn more: https://dudeagency.io/

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Are you frustrated by the lack of interest in your media pitches? Well, Alex has some info that may just empower you to keep swinging. Listen in.

Source material quoted: https://www.prdaily.com/report-only-8-of-pr-pitches-result-in-media-coverage/

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Ari Galper is the world's #1 authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Australian Financial Review.  Ari has created a unique and different sales approach based on trust and integrity called UNLOCK THE GAME -- designed so the dreaded act of "chasing" and the painful experience of rejection is eliminated forever - a feat never thought possible, until now.  

It is specifically for business owners, consultants and sales professionals, who struggle with converting potential clients into paid clients. Many focus on growing their networks, having more conversations ("numbers game"), but converting them into paying clients, remains an elusive mystery.  Ari’s big lesson you’ll learn today, is that you lose the sale, not because you haven't demonstrated enough value, but because you haven't created enough trust -- a mindset shift that has changed thousands of people's lives.

Learn more: https://unlockthegame.com/

Social:

https://www.facebook.com/arigalperfans  https://www.linkedin.com/in/arigalper/  https://twitter.com/arigalper

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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. 

Learn more: https://www.ereleases.com/

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Kicking off season four is Ira Gostin, an entrepreneur and marketing and communications strategist specializing in corporate storytelling to help founders and CEO's grow their companies, both public and private. He is the chief strategist at G8 Strategies with a headquarters in Reno, Nevada and an office in New York City. Listen in for great PR and storytelling insights!

Learn more: https://g8strategies.com/

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Alex's latest book, The Podcast Option: Tips and tricks to make podcasting work for you--is now an Audible audiobook! Narrated by the author, learn why podcasting can be an effective tool for your branding, how to start a show, what not to do as a show guest, and much more!

Click here: https://amzn.to/3hExeD0

And please consider leaving a starred review!

A few words from Alex as season 3 of PR After Hours ends.

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Alex offers a big tip on making sure your presentations, meetings, and podcast appearances are as successful as possible.

Source material: https://www.throughlinegroup.com/2021/06/22/study-your-bad-audio-makes-you-sound-dumber/

Mics Alex recommends: 

$$$$ -- Tula: https://amzn.to/3x0zsTq (Used to record this podcast and the Mysterious Goings On podcast.)

$$$ -- Blue Yeti: https://amzn.to/3zWoy3l

$$ -- TONOR: https://amzn.to/2STSAE0

$ -- Amazon Basics: https://amzn.to/3xHDnol

Visit our website for show notes, an archive of episodes, gear, and more: https://prafterhours.com/

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Our guest Jeremy Haug is a world-class Marketing Expert and Leader who has led multiple companies to the Inc 5000 and Inc 500 award. He helps B2B businesses thrive with marketing. Listen in for tips and insights!

More about Jeremy: http://www.b2bbusinessexperts.com/

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Angelo Ponzi has amassed 25+ years of client-side, agency, and consulting experience in diverse industries - semiconductors to financial to ice cream. He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable and profitable business growth. On today's show, he shares his insights on why you must know your customer intimately, and how to go about it. 

Learn more: http://www.theponzigroup.com/

Listen to his podcast:  https://www.businessgrowthcafe.com

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Taking action--often imperfect action--is often more important than waiting to make the perfect move in business. Today's guest, Angel Ribo, tells us why. Ribo, known as The CEO Confidant, is an Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist. In the last 21 years, Angel has helped more than 1,500 CEOs in 33 different countries to Accelerate the growth of their businesses.

Learn more about Wisdom for Kids here. Learn more about Ribo here or email him Angel@AngelRibo.com.

NOTE: There were some audio challenges during the recording of this episode. We hope you will listen anyway, as Ribo has some insights and news you won't want to miss.

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Luke Hohmann is a serial tech entrepreneur who bootstrapped and sold his last company, Conteneo, an enterprise SaaS company. Today he shares examples of creative and affordable PR and marketing strategies he employed in his tech startups. We also talk about the value of civics and Firstroot, which empowers young people to take control of their financial lives. Luke builds companies that make the world better--something that seems to be quite rare in Silicon Valley these days, so be sure to listen!

Learn more about Luke and Firstroot here: Firstroot.co

***

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Do you know anyone who's worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic, or closed museums in Florence for a private dinner party with Andrea Bocelli serenading them while they eat their pasta? Well, you do now as we meet Steve Sims. Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Sims is the best selling author of "BLUEFISHING - the art of making things happen”, sought-after coach and a speaker at a variety of networks, groups, and associations as well as the Pentagon and Harvard – twice! This is a fun interview, folks...do not miss it!

FaceBook: https://www.facebook.com/groups/stevedsims/ Twitter: https://twitter.com/stevedsims IG: https://www.instagram.com/stevedsims Linkedin: https://www.linkedin.com/in/sdsims/ Youtube: https://www.youtube.com/stevedsims Website: http://stevedsims.com Join his inner circle – The Sims Distillery: https://simsdistillery.com

BUY THE BOOK HERE.

***

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The secret to getting booked on a podcast comes down to answering one question. Listen in to learn more.

greenwood.medium.com/get-booked-on-a-podcast-by-answering-one-question-137093c3e782">Click here for the source article. Pre-order the book now and save! Click here.

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Are you weighing your options to build awareness for yourself or your business?

If so, you should consider The Podcast Option.

In this fast-reading ebook, 15-year podcasting and broadcasting veteran Alex Greenwood shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting and a welcome addition to the veteran podcaster’s library.

Pre-order now and save! Click here. 

Margo White is a serial entrepreneur-turned No. 1 Expert In Copywriting For Entrepreneurs. She helps Fortune 500 companies and perspective startups draft their content strategy, find their unique feature and work with copywriters effectively. She often says that "Content is like Couture: If it doesn't fit perfectly, it's a disaster." That's why Margo created a special formula - Content DNA, and today we'll find out how to make it work for YOUR business.

Connect with Margo: www.writewithwhite.com, instagram.com/meanmarketer, linkedin.com/in/margowhite.

Are you weighing your options to build awareness for yourself or your business?

If so, you should consider The Podcast Option.

In this fast-reading book, 15-year podcasting and broadcasting veteran J. Alexander "Alex" Greenwood (host and producer of Mysterious Goings On and PR After Hours) shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting, and a welcome addition to the veteran podcaster’s library.

An Amazon.com exclusive. PRE-ORDER TODAY and SAVE: Click here. This ebook will be auto-delivered to your Kindle on May 26, 2021.

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Are you looking to get yourself or clients interviewed on a podcast? What does that mean for you if you’re seeking a good fit for your topic that has a decent-sized audience? How do you make that podcast love connection? Listen in as Alex offers his insights, derived from more than fifteen years as a podcast host, producer, and guest.

Links and more available by greenwood.medium.com/how-to-make-a-podcast-love-connection-3c7bad2ff971">clicking here. Listen to our episode on how to be a good podcast guest here.

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What is it that 27 years of public service teaches you about leadership? Alex finds out as he welcomes Jesus "Eddie" Campa to the virtual lounge. The El Paso, Texas, native retired from public service after 27 years and transitioned his experience and expertise to the private sector. He created and implemented the innovative No Colors No Labels Initiative designed to remove the preconceived notion that the police are racially motivated and was named a Dr. MLK Jr. Humanitarian of the Year 2017. 

Learn more about Campa, including how to pre-order his book: JesusEddieCampa.com.

Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop

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Consumers who shop online typically check reviews for a product or service before purchasing anything--it's called social proof. Reviews are not only beneficial for the consumer, but they also are an invaluable resource for businesses. Getting negative reviews can send business owners into a panic, but there are proven strategies that help spin negative reviews in their favor. Listen in as Alex shares insights from this post at AlexGPR.com. 

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Imagine if there was a proven pandemic-proof method to sell out your events, even in the most uncertain of times for your audience. Well, there is, and our guest Maxwell Nee, is CEO & Co-founder of High Performing Coach - a 7-figure business in a saturated industry, which grew 300% during the COVID-19 Lockdown selling out online events. Listen in to learn more. 

Visit the website: HighPerforming.coach

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Having trouble getting your brand noticed? You're in luck because today, we're joined by Steve Wilson, Jr., a Senior Account Manager with Family Features, which specializes in getting brands in front of millions of customers.

Family Features creates and delivers branded content to millions of consumers using digital, print, and social media. Steve and Alex will discuss the importance of diversifying your types of exposure, how branded content can be to your advantage, and why earned media still plays a big part in today's public relations landscape. Also, Alex shares his experience using Family Features to promote one of his books...and you're going to want to hear about it!

Learn more at FamilyFeatures.com or AlexGPR.com. Tell them you heard it on PR After Hours!

You can find YouTube videos mentioned in the podcast, listen to our entire library of episodes, and more on the show website: PRAfterHours.com.

Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

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Many successful businesses fail not from a lack of customers, but from too many customers, says our guest today, Alicia Butler Pierre. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in business infrastructure for fast-growing companies. Her company is currently the world’s largest and most comprehensive repository on business infrastructure for small businesses. It is at Equilibria where she invented the KasennuTM framework for business infrastructure and software by the same name. She has since successfully applied this framework in over 30 different industries and counting.

Want a free sample chapter of her book? Email Alex here and he will send you a copy! Or, you can buy the book here.

Check out Alicia's website: AliciaButlerPierre.com.

Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop

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You’re an expert in your field, you have some great points to make, and you managed to get booked on a podcast. Congrats! That’s often the tricky part, but you’re only halfway there. Now you must ensure you’re doing everything you can to help your appearance go smoothly and gain traction with listeners. Listen in as Alex shares insights from his new article.

Read the article by greenwood.medium.com/so-you-want-to-be-a-good-podcast-guest-229b9279ca81">clicking here.  Read the comments from PodcastMovement.com here.

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Need a clear and simple understanding of the sometimes befuddling topics of blockchain, Bitcoin, and cryptocurrencies? Never fear, Nick Prouten is here to fill us in about this rapidly-growing new means of investment. Nick shares why he believes the cryptocurrency future is “asset-backed”, i.e. collateralized by a specified pool of underlying assets, and tells us about the LODE Project and how it purports to revolutionize the blockchain-powered payments ecosystem by providing investors with stabilized digital currencies backed by gold and silver.

Learn more at Lode.one.

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Dr. Hana is an advocate of common-sense solutions for nasal health and is passionate about helping others breathe easier, naturally. She joins us to talk about her product, Nasopure, and lessons she learned as a startup.

Visit her website: Nasopure.com

eBook:

https://www.dropbox.com/s/3ejod0exme83auq/Clearing%20the%20Air%20-%20Spreads.pdf?dl=0

California Lecture “The Art & Science of Nasal Washing": 6.18.1.19PDF.pdf?dl=0">https://www.dropbox.com/s/r98mqpe4k24u5im/ACOFPCA%20Aug1%2C%202019%20FINAL%3A6.18.1.19PDF.pdf?dl=0

WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

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Alex pours you a quick shot on messaging. 

Access source material here.

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Are you a freelancer, or do you want to be one? Are you working with freelancers? Then you need to meet the original Freelance Rockstar, Julie Cortés!

An award-winning advertising/marketing copywriter, Julie Cortés has run her own freelance business for more than 20 years. Best known as the founder of The Freelance Exchange of KC, Cortés created her own much-needed college-level course, Freelancing 101, and teaches as an adjunct professor at the world-renowned KC Art Institute. Recognized with awards dozens of times over for her work, leadership, volunteerism, and community involvement, this freelance rockstar is regularly sought out for media interviews, public speaking, and professional coaching for freelancers as well as those who hire them. Cortés is loving life, living out her passion of helping others succeed.

Learn more: JulieCortes.com 

LinkedIn | Insta| Facebook | Twitter | YouTube

To register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop

WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.

Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.

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Online customer reviews are a pretty big deal, as Alex shares on today's show. Listen in to find out why--and hear Alex's secret fast food go-to.

Source material here. Check out one of Alex's "reviewed" books he mentioned, here.

AGPR Public Relations Named Among Top Consulting Firms for 2021

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Jane Tabachnick joins us to share why as an expert, author, or coach, you should build a platform. Jane is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they’re not better known.  She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily.  Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status.  Named one of the top 100 people online by Fast Company, Jane is often quoted in the media.

Take the Visibility Assessment: Janetabachnick.com/assessment/

Learn more about Jane and Simply Good Press: Janetabachnick.com/

To Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop

WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.

Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here.

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As an Amazon Associate, we earn a small commission on some of our Amazon links.