ChatterBoss is the brainchild of Valerie Trapunsky, who founded the company in 2017 after a decade spent working as a top-level assistant for A-list celebrities and as the Chief of Staff for high-net-worth individuals and CEOs. During that time, Valerie developed a passion for effective problem-solving and became committed to bringing the same level of excellent service to solo entrepreneurs, business owners, and executives ready to scale.

Today, we discuss:

• The art of delegation
• How to communicate to achieve success with your teams
• Hiring the right person for the right job + the future of hiring
• and more!
• Listen in.

Connect: www.ChatterBoss.com @ChatterBossApp LinkedIn: https://www.linkedin.com/in/valerietrapunsky/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠https://amzn.to/3gOCYLj⁠⁠

Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Check out Chica and the Man ⁠⁠here⁠⁠.

Drop a buck in the tip jar⁠⁠ ⁠⁠⁠⁠here.⁠⁠

Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Today we meet Michelle Songy, founder and CEO of Press Hook, an innovative new AI-based media relations platform. She and Alex discuss how AI can be used to help content creators and businesses to find relevant journalists and media outlets for their press releases.

Michelle was recently named to PRWeek’s Dashboard list of 25 most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies. Her first company, Cake Technologies became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express in 2017. 

Michelle shares the benefits of using Press Hook to help small businesses reach the media, as well as strategies for successful affiliate marketing. They also discuss the importance of linking back to websites and blogs to help supplement content and revenue.

Learn more about Press Hook.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

Listen to our entire library of episodes and more on the show website: ⁠PRAfterHours.com⁠.

Check out Chica and the Man ⁠here⁠.

Drop a buck in the tip jar⁠ ⁠⁠here.⁠

Announcer: ⁠Mary McKenna⁠. PR After Hours Theme: ⁠https://filmmusic.io⁠ "Bossa Antigua" by Kevin MacLeod (⁠https://incompetech.com⁠) License: ⁠CC⁠. ⁠Sound effects.⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Rich Kozak is the founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!" Rich's deep background in marketing and branding reflects in his exciting career becoming a global branding executive. Rich Kozak is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people’s lives, or the world.

Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns with everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success.

Listen in as we discuss:

• What is Branding
• Misconceptions about branding
• How does a company envision and define a brand
• Why is branding misunderstood?

Rich is a high-energy guest you will not want to miss!

Connect with Rich:

Website: https://richbrands.org/

FB https://www.facebook.com/richbrandsrk LI https://www.linkedin.com/in/richkozakrichbrands/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Check out Chica and the Man here.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales. They also discuss how to niche down and focus on marketing dollars, and how to take advantage of existing assets to build relationships.

Sweeney is a seasoned entrepreneur, whose relentless drive has given him the platform to build big ideas and even bigger companies. One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry. Experiencing the impact of various sales and marketing challenges over the years, Josh founded FounderScale. He has made it his mission to help founder-led organizations increase sales.

Sweeney discussed the importance of narrowing down focus and targeting a niche when it comes to demand generation and lead generation. He also discussed the importance of being candid about the lessons learned and providing real timelines when it comes to marketing. He also discussed the importance of balancing work and family life.

Listen and learn about:

• How to Scale Revenue with Demand Generation
• Most common reason why lead generation fails
• What demand generation is and why it matters
• How demand generation creates scalable revenue

Connect with Josh: FounderScale.com.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Check out Chica and the Man here.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Joel Freund signed up for Linkedin when he was asked to join a startup technology company and found that it opened up many doors for him. He started helping others with Linkedin and eventually opened his own company, Fluex Media, which has scaled past seven figures. He believes that authenticity is key on Linkedin and encourages people to share their stories to create relationships and trust. He also recommends having a conversation with clients to get to know them and their story before writing content in their voice.

In a thought-provoking and refreshingly candid discussion, Freund shares the importance of authenticity when creating content for a target audience, and how it is important to understand the audience and not try to please everyone. He also discussed the benefits of video content, and how it can be used to create a connection with the audience. Finally, Freund discussed the importance of including copy with video content on LinkedIn to maximize visibility.

Listen in to also learn:

1. The secrets behind the largest LinkedIn Influencers' success

2. How to dominate B2B on LinkedIn

3. The uncomfortable but essential ingredient to building resilient teams

Connect with Joel on LinkedIn.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Should you listen to or appear on PR After Hours? Let's see what guest Joel Freund of Fluex Media has to say...

Listen to our entire library of episodes and more on the show website: ⁠⁠PRAfterHours.com⁠⁠.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠https://amzn.to/3gOCYLj⁠

They say talk is cheap—but podcasting is currently a billion-dollar business. Alex is joined by veteran broadcaster Joe Pardavila, who has produced over ten thousand hours of audio content over the course of his career in podcasting and terrestrial radio. Pardavila reveals how you can create the kind of conversations that draw both audiences and applause. 

Pardavila was a radio personality and producer on the legendary New York City radio station, 95.5 PLJ, where he was part of the iconic “Scott & Todd in the Morning”. He's also the author of Good Listen: Creating Memorable Conversations in Business and Life.

Today, he shares with Alex his thoughts on:

• Why a fearless attitude can go a long way in landing prized interviews and achieving success.
• Why asking lots of questions is the key to building great relationships – on podcasts and in life.
• How to approach questions in ways that will create trust and bonding, rather than distrust and suspicion.
• Why listening is the most important skill for interviewers (or anyone) – and why it can take some practice.

Listen in!

Connect with Joe Pardavila: Books.Forbes.com/authors/joe-pardavila/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

In this bonus episode, Alex recounts the banking runaround he received while attempting to open an account with Chase.

Don't forget, if you are listening on Spotify, to vote in the poll. You can also send in a voice message: https://anchor.fm/alex-greenwood1/message.

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Dan Cumberland is on a mission to help bootstrapped entrepreneurs avoid burnout. Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance, so they have the energy and motivation to keep going.

In this candid discussion, Dan and Alex talk about their own burnout experiences and ways to course correct to run their respective companies without burning out moving forward.

He is a 3x SaaS founder, serial entrepreneur, host of The Meaning Movement Podcast, and a Product Strategist with the Venture Studio NineTwoThree.co. His work has been featured in Entrepreneur Magazine, Inc.com, Fast Company, and more. His most recent project is software for repurposing speech-based audio and video into viral-ready shorts: videosnap.io.

You'll learn:

• Burnout and the hidden million-dollar mistakes entrepreneurs make
• Setting boundaries to prevent burnout
• The power of partnerships to grow your business
• How to repurpose content for social with Videosnap.io

Outside of business, he's a father, husband, avid reader, runner, health and fitness optimizer, and volunteer with the Carbon Almanac. He lives in Seattle with his wife and three kids.

Website: themeaningmovement.com Assessment: themeaningmovement.com/start Software: videosnap.io Agency: ninetwothree.co

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.

Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who’s had a lifelong fascination with how the things we read and write influence what we think and do.

He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’. And his research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones instead of actually talking to each other.

Rob also founded the global learning company skills.com/staff_members/robert-ashton">Emphasis in 1998. With his team, he’s enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.

In this can't-miss conversation, learn about

• What most people get wrong about press releases
• The hidden impact of the words we read
• Why reading is unnatural
• What journalists know about what makes news, why it makes news, and how to use that to get their attention
• Negativity bias in the media--why it is natural
• The symbiotic relationship between PR pros and journalists
• The bridge that always gets hit by trucks 
• Much more!

Get Silent Influence -- Free!

This is a five-part (free) email/audio course I created to help raise awareness of some of the science behind how written words influence our thoughts and decisions. (It’s an actual course, not a sales/marketing funnel.)

PR After Hours listeners can sign up here: robashton.com/influence.

Connect with Rob: https://www.robashton.com/

Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj

Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

Drop a buck in the tip jar here.

Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.

As an Amazon Associate, we earn a small commission on some of our Amazon links.