Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Whether you're an independent or running a larger consulting firm, this show covers everything you need to know - starting with episodes that guide you through the first steps you'll need to take to successfully launch a podcast that provides consistent leads and sales. Hosted by Spotlight Podcasting founder Jonathan Baillie Strong, you will also hear interviews with leading consultants who will be sharing how they have been growing their own businesses through podcasting and how you can do the same.
13 Available Episodes (13 Total)Average duration: 00:11:41
Jul 01, 2021
Your Questions Answered
00:14:58
Wrapping up season one, we finish off by answering some questions that came up relating to episode frequency, length, how to interview and more.
Jun 24, 2021
How to Distribute and Promote Your Podcast
00:21:04
If you're wondering exactly how a podcast is distributed and how to grow your audience, this episode has all the answers.
Jun 17, 2021
Beyond the Interview: Show Notes & Repurposing
00:07:50
Tune in to hear how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.
Jun 10, 2021
The Best Software And Technology For Podcasting
00:12:54
The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. This episode will explore some of the best options for podcasters looking to create a professional-sounding podcast.
Jun 03, 2021
Essential Equipment For Your Podcast Recording Setup
00:12:49
If you're starting a podcast, you might be wondering what equipment is needed to create your show. In this episode we'll talk about the basic equipment that's required for recording podcasts.
May 27, 2021
How To Brand Your B2B Podcast
00:10:55
If you already have a name and concept for you show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? Listen in to find out!
May 20, 2021
How to Name Your Podcast
00:09:38
People often get stuck with naming a podcast, but it doesn’t have to be so hard. In this episode we’ll walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.
May 13, 2021
Turning Guests Into Clients - The Full Process
00:21:01
Do you want to know how to turn interview guests into clients?
On this episode, we discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.
May 06, 2021
Building Out Your Podcast Production Team: What You Need To Know
00:09:17
Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. In this episode, we'll go over the different options available and what you'll need to consider.
Apr 29, 2021
How to Calculate ROI for Your Interview Podcast
00:09:07
Before launching a podcast for your consulting business, it's helpful to determine how this pay off financially in the long run. In this episode, we describe a simple formula that help you determine what the sort of profit and return on investment you can expect from a B2B interview podcast for your consulting business.
Jul 01 | 00:14:58
Your Questions Answered
Jun 24 | 00:21:04
How to Distribute and Promote Your Podcast
Jun 17 | 00:07:50
Beyond the Interview: Show Notes & Repurposing
Jun 10 | 00:12:54
The Best Software And Technology For Podcasting
Jun 03 | 00:12:49
Essential Equipment For Your Podcast Recording Setup
May 27 | 00:10:55
How To Brand Your B2B Podcast
May 20 | 00:09:38
How to Name Your Podcast
May 13 | 00:21:01
Turning Guests Into Clients - The Full Process
May 06 | 00:09:17
Building Out Your Podcast Production Team: What You Need To Know
Apr 29 | 00:09:07
How to Calculate ROI for Your Interview Podcast
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