After three years, 92 episodes and over 100K downloads this is the final episode of NakedChats.

If you'd like to stay connected please subscribe to my email list and follow me on Instagram @rachelhawkinsco and LinkedIn.

Enrollments to Markerita OPEN on Jan 17, 2023. Join the waitlist to be notified when doors open.

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A massive thank you to every guest who has been on the podcast, every download, rating and review and every person who shared this show with their friends. You have all played a big role in making NakedChats the awesome show that it was and I am incredibly grateful for that.

Now, onto the next adventure.

Rachel x

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Gramtini is a practical, self-paced Instagram course served with real-time updates, that shows you how to create an irresistibly profitable Instagram page, served with strategy and impact, so you can create content with purpose, find your people and grow your business (and profit), all while being seen by *brands and fans* who you love and who love you, too.

Enrollments are open now and close on November 30th at 11:59 pm AEDT.

JOIN GRAMTINI TODAY!

Have a question? Reach out on Instagram @rachelhawkinsco or contact me here.

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In today's episode, I am joined by Dr Angela Perrotta, to chat about how she uses Instagram to attract high-quality leads. Ange is the founder of Dr. Ange Chiro, a business based in Newcastle Australia where she supports mothers and babies to look after their health holistically. Ange’s story is one that demonstrates the power of having a small, highly engaged audience because she had as little as 400 followers on Instagram when enquiries started to roll in for her services and they haven’t stopped since.

We chat about:

• Ange’s unique style of practice and how this informs her service offerings (10:30)
• How she found her niche in working with paediatrics and mothers (16:20)
• Dealing with criticism and negative feedback relating to her work (20:05)
• How the online space could be used to help chiropractors build more scalable and sustainable business models (23:24)
• Why Ange decided to join Gramtini and learn how to market her business on Instagram (25:48)
• The power of having a small and engaged online community (30:17)
• The results Ange has achieved since she started using Instagram to market her business (33:40)
• How Ange uses Instagram to generate high-quality leads (35:53) 
• Finding time to market your business on Instagram (41:26)
• Defining and measuring success on Instagram (43:05)
• What Ange would say to any health professionals who are considering joining Gramtini (57:53)

FREE DATE WITH THE NEW GRAM - NOV 22 & 23

Fall *in love* with Instagram all over again and learn the insta-loving framework you need to create an irresistibly profitable Instagram page and thrive online as a health professional.

REGISTER HERE.

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In today's episode, I am joined by Paediatric Nutritionist, Aimee O’Shea, to chat about how she took her business full-time within six months using Instagram. Aimee is the founder of Little Bean Nutrition - a business that exists to help busy parents feel calm and in control of their child’s solids journey so that they can confidently nourish their little bean. Aimee’s business story is both an example of just how powerful Instagram marketing can be and the type of results you can achieve when you invest in the right support and have the strategic know-how to turn your dreams into a profitable reality.

We chat about:

• Aimee’s experience niching down so early in her career as a nutritionist (13:40)
• How niching down has benefited her business (15:30)
• Why Aimee opted for a membership model (instead of a digital product-based business) and what’s included in her membership offer (17:00)
• The benefits and challenges of having a membership (26:20)
• Why Aimee joined Gramtini before starting her business (35:10)
• How Gramtini helped Aimee grow her brand and business (38:00)
• The role that Instagram marketing plays in her digital strategy (42:45) 
• The results she is achieving using Instagram (47:30)
• How Aimee will be using Instagram to market her business moving forward (56:25)

FREE DATE WITH THE NEW GRAM - NOV 22 & 23

Fall *in love* with Instagram all over again and learn the insta-loving framework you need to create an irresistibly profitable Instagram page and thrive online as a health professional.

REGISTER HERE.

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In today's episode, I am joined by fertility and IVF dietitian, Laura Ballantyne, to chat about how she took her online business from a side hustle to a full-time dream job using Instagram to grow her client base. Laura is the founder of The Fertility Dietitian - a safe online space for women who are trying to conceive, empowering them with the tools to improve their natural fertility and overcome reproductive issues. Laura’s business story is so inspiring and a testament to what you can achieve when you are armed with the knowledge and tools to grow a profitable business. And the best part? She’s only just getting started!

We chat about:

• The mind-blowing impact that niching down has had on her business (13:00)
• The evolution of Laura’s business from a side hustle to a full-time dream job (15:00)
• How to manage the transition from 1:1 client work to scalable digital products (19:25)
• Laura’s experiences running a virtual business - the highs and lows (21:40)
• How to avoid loneliness and maintain productivity as a virtual business owner (24:00)
• Laura’s experiences developing and launching online courses (25:05)
• How Instagram has helped Laura grow her client base and drive profit into her business (28:30)
• The results Gramtini has helped Laura achieve on Instagram (31:50)
• How to fit Instagram marketing into a busy work schedule (32:20)
• The role that Instagram plays in Laura’s digital marketing strategy (33:30)
• Advice for practitioners who want to start a virtual practice (36:20)

JOIN THE GRAMTINI WAITLIST HERE.

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It's been a hot minute since I last recorded a solo episode and my gosh, do we have a lot to talk about!! In this episode, I discuss all of the changes that we have seen on Instagram over the past year (the good and bad) and deep dive into the strategies that are working to grow your brand on Instagram right now.

Unlock access to my FREE 5-day Instagram growth series at rachelhawkins.co/free

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In today's episode, I am joined by dietitian, personal trainer and founder of Evolve Fitness and Nutrition, Domino Puttick, to chat about the realities of building a profitable lifestyle business that allows her to travel the world. Dom embodies what having a lifestyle business is all about as she has been working online and exploring the world since mid-2020. Not only does she help her clients achieve their exercise and nutrition goals, but she also acts as an inspiration to other health professionals who want to create their own ideal lifestyle by design.

We chat about:

• How a subscription model transformed her business model (13:13)
• How she built a business that allowed her to travel the world (17:00)
• The challenges associated with running a profitable lifestyle business (19:30)
• How she stays motivated to work whilst travelling to new places (22:20)
• Creating balance with work, life, exercise and health when on the road (25:35)
• The behind-the-scenes of building a subscription service (33:00)
• How to manage client engagement on a subscription model (37:32)
• The role that Instagram has played in the growth of her business (40:15)

Follow @dom.thefitnessdietitian and @freedom.collective for more.

Enrollments to Gramtini will be opening in October. Join the waitlist.

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In today's episode, I am joined by lawyer Tegan Boorman to chat about the legalities of working with brands on social media as a health professional. Tegan is the Founder of Social Law Co., a law firm that provides legal services related to social media, collaborations, professional services, apps and online business. Tegan regularly advises PR and influencer marketing agencies, influencers and brands on their commercial agreements and legal compliance so there really is no better person to explore this topic with me.

We chat about:

• How influencer marketing is regulated in Australia? (10:28)
• The factors that health professionals need to take into consideration when working with brands and how these differ from other influencers (18:30)
• Whether health professionals can work with brands to promote therapeutic goods (19:00)
• What makes a product a therapeutic good (21:45)
• The potential consequences if you are found to be breaking legal requirements around the advertising of therapeutic goods (27:23)
• Big legal no-no’s when working with brands on social media (30:30)
• Disclosure requirements regarding free and paid campaigns (31:50)
• Legalities vs ethics. Is there a difference in the context of working with a brand? (34:45)
• Who is responsible for monitoring misleading and harmful comments on paid content - the brand or the health professional (37:49)
• Whether you can terminate a contract if you are being asked to do something by a brand that would breach legal compliance and regulations (39:20)
• Tegans top advice for health professionals working with brands (43:45)

Follow @sociallawco and The Social Law Co. Podcast for more.

Enrollments to Gramtini will be opening in October. Join the waitlist.

Check out these other free episodes:

• Ep 36: How I landed a $14K brand collaboration
• Ep 55: How to secure your first (or next) brand collaboration
• Ep 56: Media kits. What are they? Who needs one? And what to include in yours.

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In today's episode, I am joined by Speech Language Pathologists (SLPs) Jessie Ginsberg and Chris Wenger (aka 'Speech Dude') to talk about leading change in healthcare using the power of social media. Jessie is a sensory integration trained SLP, the CEO of Pediatric Therapy Playhouse and the founder of Global Inside Out Sensory Certificate Programs. Chris is an enthusiastic school-based SLP, an internationally acclaimed presenter and the creator of the Dynamic Assessment of Social and Emotional Learning. Both Jessie and Chris are prominent thought leaders in the field of speech pathology and are well known for the work they do to educate and inspire a new way of thinking to better support autistic children in practice.

We chat about:

• Jessie and Chris’ experiences working with traditional speech therapy methods? (11:00)
• The moment Jessie and Chris realised there was a need to ‘think differently’ and explore alternate therapy strategies to better support autistic children in practice (13:45)
• Why they decided to become educators in this space (18:21)
• What Jessie and Chris are doing to inspire change (21:50)
• The impact of their work (25:20)
• The challenges associated with influencing change in traditional practice and how to deal with these (26:45)
• Managing pushback and criticism from other health practitioners online (34:20)
• The role of social media in supporting their work and mission (38:35)
• Jessie and Chris’s advice for other health professionals who are trying to influence change in their respective industries (42:00)

Connect with Jessie @sensory.slp and Chris @speechdude on Instagram.

Enrollments to Gramtini will be opening in October. Join the waitlist.

TAKE THE QUIZ to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business.

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In today's episode, I am joined by PR strategist, brand amplifier, and espresso martini lover Morgan Spencer from Martini Monday's to talk about how you can master your mindset and develop an expert message to stand out as a health professional online. Morgan is best known as the go-to hype girl on the gram and has a true passion for helping experts and brands become extraordinary. By adding her touch of 'extra' in everything she does, Morgan weaves her ideas to create extraordinary brand experiences, served with strategy and poured with magic.

In this episode, we chat about:

●  What a brand message is (7:40)

●  Why it is so important to have a meaningful and strategic brand message (8:20)

●  The difference between ‘good’ and ‘bad’ messaging (11:00)

●  How to develop a unique brand message that has an impact (16:00)

●  How to know whether your brand message is effective or not (24:45)

●  The biggest things that hold people back from stepping into their expert status (28:15)

●  The common mindset blocks that hold people back from embracing their expertise (29:00)

●  Tips for overcoming imposter syndrome and other mindset blocks? (32:23)

●  How to secure media coverage for your business (36:30)

●  Are small media outlets as effective as large media outlets? (39:10)

Tune in to Morgan's podcast, Expertini.

Markerita will be relaunching in Jan 2023 - Join the waitlist!

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