In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: OpenAI’s marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future
• (01:15) OpenAI’s marketing head shares the one big mistake CMOs are making with AI
• (06:58) Sam Altman on the future of in-person experiences
• (21:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the importance of in-person experiences, and client fit. The conversation also touches on lead flow and the challenges faced by different industries.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Bonus episode: AOA sneak peek 

• (01:15) Introduction to the Agency Owners Association

• (02:52) Navigating Acquisitions in a Challenging Economy

• (05:55) The Impact of AI on SEO

• (08:36) The Value of In-Person Experiences

• (16:59) Assessing Client Fit for Agency Success

Go to https://www.marketingschool.io to learn more!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
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• X @ericosiu

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In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle
• (01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask 
• (05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
• (15:42) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
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• X @ericosiu

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In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: GameStop shoots up 91% off a meme, L'Oreal fails at Kickstarter, How VCs use podcasts, and more
• (01:15) Gamestop shoots up 91% off a meme
• (04:33) L'Oreal, a $250B company, fails at Kickstarter
• (06:57) How VCs are using podcasts to lure founders
• (11:18) Can you manipulate SEO results using LinkedIn Pulse?
• (15:17) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
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• X @ericosiu

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In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. We also tackled VFriends, his philosophies on life and business, and much more.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Gary Vee's Vision for Buying the New York Jets
• (08:56) The Importance of the Journey in Life and Business
• (27:33) Marketing Tactics for Businesses in Crowded Markets
• (35:21) The TikTokification of Social Media
• (36:45) The Value of Organic Social Media Expertise
• (37:15) The Value of Building a Personal Brand
• (39:07) The Art and Math of Marketing
• (41:22) The Importance of Hard Work and Self-Awareness
• (50:20) The Power of Content Creation
• (53:26) The Potential of Live Streaming and NFTs
• (01:02:02) Patience and Risk-Taking in Entrepreneurship
• (01:06:30) The Future of Marketing: Intuition and Technology

Go to https://www.marketingschool.io to learn more!

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• Single Grain << Eric’s ad agency
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• X @ericosiu

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In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
• (01:15) Amazon has cracked the code on social attribution
• (10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano
• (14:34) Kid claps his way to 241k IG followers
• (16:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
• (01:15) Google's search dominance drops to a 15-year low
• (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy
• (05:39) Google CEO on future of links, AI making Search quality worse
• (06:34) Screaming Frog now allows you to automate SEO
• (07:52) Google unveils new ways to reach streaming audiences
• (11:36) The AI tool infecting the media industry
• (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

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In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
• (01:15) OpenAI is now developing a search engine
• (11:16) A company wants to buy Neil’s company
• (20:56) Is remote work hurting Americans' global job edge?
• (22:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to the Coaching Call

• (00:29) Using Memos to Drive Speed and Accountability

• (01:26) The Importance of Speed in Organizations

• (03:22) Establishing Memos for Speed and Culture

• (08:08) Balancing Vulnerability and Confidence as a Leader

• (09:06) Writing Memos and Building the Habit

• (11:28) Diversifying Marketing Channels with Reddit and Quora

• (14:31) Challenges of Scaling Agencies and Implementing Processes

Go to https://www.marketingschool.io to learn more!

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• Single Grain << Eric’s ad agency
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• X @neilpatel
• X @ericosiu

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In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers
• (01:15) Our thoughts on Alex Hormozi's content shift
• (08:41) Is 'giving value' overrated?
• (14:10) Underrated vs overrated marketers
• (17:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu

See omnystudio.com/listener for privacy information.