If you’re like most entrepreneurs, you know the lifeblood of a business is cashflow. So would that make the heart traffic? This has been a debate for many years since one can’t survive without the other. Yet the debate about which is more important to a business rages on. The second question is which traffic source is the best, especially during hard times? My guest Mark Thompson believes one of the most versatile traffic sources you can have is affiliate traffic and we go deep into why it’s important and why you should be using it today.

We talk about how business for everyone is experiencing a disruption in the states, but what about abroad? Once we moved into a global economy, we partnered with all countries of all nations to buy, sell, and trade goods and services. To think we’d face a worldwide health crisis in our lifetime was unimaginable, but here we are, and to understand just how far this reaches, we traveled half way around the globe to get perspective. Sometimes, we need to hear our neighbors story, and my guest Micheal Baptiste has a story to tell.

The pandemic is changing the face of what entrepreneurship can be. As challenges arise, the people’s needs become take center stage, which means products and services change with it. We’ve seen big companies refocus their brands and messaging to be more socially conscious, but what about the small business companies? These front line heroes don’t make the front page news many times, and The Swift Kick Show strives in being different. We believe in good stories, and our guest Kurenai Kiba tells us how she’s going from fantasy to face mask with her business.

As we experience the pandemic, our business reflects the trying times we face. The full scope of what’s to come is not entirely in view, so we have to pay attention to the world around us and the opportunities we can create. The question is if we are living in a world that’s burning, how do we stay safe, sain, and secure? My guest Thomas H. Clifton joins us to give us perspective on what he sees and how he’s working through the fire.

Nothing is as hard as getting your team to buy into new ideas and processes. The future of your business can be determined by the buy-in of your supporting staff and that can go both north and south. The reality is, without a dedicated team working together as one, innovation and growth are minimized. So how do we combine great minds for an even greater purpose? My guest Alan Samuel Cohen talks us through just what shared purpose is…and how magical it can be.

Families are just like a business. You have to manage your finances. You have to keep your customers happy and wanting more. You have to work with outside individuals to ensure strong relationships. Unlike a business, you have a more personal touch to make everything come together. So how do you blend your business life and your personal life so they can be in harmony? That’s the question we’re answering here, and my guest Nicole Odom-Hardnett not only blends business with her life with precision, but she also does it in a new marriage.

Black Lives Matter.

After a long break, the show returns to a different world.

Just like the name suggests, this is one of the big wishes of most business owners. It’s no secret the lifeblood of a business is cash flow, and having a product or service that meets the needs of your target market could mean you’re thriving or putting up a closed for business sign. While there are many ways to introduce prospects to the work you do, what is the best way to start or improve? That’s the question we plan to answer, and my guest Russ Ruffino broke the code. Let’s all find out what he discovered.

Messaging is more critical than ever for businesses. When a new company starts servicing, the window closes more on being unique in the marketplace. Technology provides more access to ease to demonstrate your why and how, but not every business makes an effort to educate the masses. Content still leads to customer acquisition because the cost of advertising climbs higher and higher, so what is a business owner to do to stay relevant? My guest Daree Allen Nieves is a veteran podcaster and voiceover professional that shares how and why she creates content.