Leveling Up with Eric Siu

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Leveling Up with Eric Siuinactive

Publisher |: Eric Siu

Media Type |: audio

Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing,; Startups

Categories Via RSS |: Business,; Education,; Entrepreneurship,; Self-Improvement

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

People |: Eric Siu (@ericosiu)
Frequency |: Weekly
Explicit |: No

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1007 Available Episodes (1007 Total) / Average duration: 00:19:51

Date Duration Most Reviewed Highest Rated

1007 Available Episodes (1007 Total)Average duration: 00:19:51

Mar 30, 2023

00:06:08

Discover the key to unlocking a flood of organic traffic with these 5 secret phrases that can take your SEO strategy to the next level with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Should you rely on SEO keyword tools?
[00:20] - 1. “Alternatives/Versus” how this SEO trick can increase engagements
[01:00] - 2. Why do people always click on statistics?
[01:37] - Third SEO Trick: Integrations
[02:06] - 4. Templates (Making things simpler for your audience)
[02:40] - 5. Here’s how reporting can drive tons of links and traffic for you

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 28, 2023

00:04:29

Here’s how AI marketing tools can revolutionize your marketing strategy and make your business soar.

TIME-STAMPED SHOW NOTES:

[00:00] - How AI image generators can help you market your brand easier
[00:45] - Why Midjourney.com is one of the ideal tools for creatives
[01:03] - Jasper.ai is a content platform that can help you overcome writer’s block
[01:23] - If you have a podcast channel, Descript.com is the tool you’ll need

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 23, 2023

00:07:05

Eric Siu explores the question of whether it's essential to build an audience before launching a business.

TIME-STAMPED SHOW NOTES:

[00:00] - Why building an audience first will give you a lot of leverage
[01:00] - How to start building a massive audience
[03:34] - Maximize hiring experts to execute your media concepts
[04:00] - Proof why attention and audience are GOLD

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 21, 2023

00:05:21

Here’s how you can unleash your Youtube potential by using unorthodox growth hacks with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Here’s why your subscriber count doesn’t matter
[00:55] - How you can keep your audience on the platform
[01:24] - Should you translate your content into other languages?
[01:42] - Short-form videos on the rise, here’s how you can adapt
[02:02] - How email list can increase your Youtube engagements
[02:15] - Likes don’t matter, here’s why

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 16, 2023

00:05:47

Eric Siu emphasizes the importance of selecting the appropriate investments to attain financial success. Learn how prudent investments play a vital role in establishing lasting prosperity and gaining financial independence.

TIME-STAMPED SHOW NOTES:

[00:00] - Investing in Freelancing or Business
[01:09] - Investing in self-growth and development
[01:58] - The riskiest investment you shouldn’t make
[02:30] - Investing in Liabilities

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 14, 2023

00:07:15

Eric Siu talks about how GPT-4 will change the game for business and marketing. Tune in to find out how this language model is set to revolutionize everything for marketers!

TIME-STAMPED SHOW NOTES:

[00:00] - How GPT-4 will affect your marketing and business
[00:50] - GPT-4 will 10x your Content Creation output
[02:51] - How you can maximize this from a marketing standpoint
[03:57] - Why Eric Siu thinks AI is overhyped but full of potential

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 09, 2023

00:05:39

AI is poised to change the game for marketers in ways we could have never imagined. Learn how it will shape the future of marketing forever with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Here’s how AI is making copywriting 10x easier
[00:42] - What is Stable Diffusion AI?
[01:14] - How AI’s Text-To-Video tools will change content creation forever
[01:45] - Using AI for Visual Effects, samples
[02:35] - The newest Open AI technology for you

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 07, 2023

00:05:15

A great mastermind event isn't just about sharing information - it's about creating an unforgettable experience that fosters connection, growth, and transformation. Discover how to do it right with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Here’s how I launched my own Founders Community
[00:17] - Curating our A-list event speakers (Alex and Leila Hormozi, Neil Patel, Vanessa Lau, and more)
[01:00] - Here’s how you can get an almost perfect rating for launching these events
[02:20] - How you can improve your Mastermind events?
[02:30] - The most important thing in launching a Mastermind

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 02, 2023

00:05:40

Transform your B2B marketing strategy and stay ahead of the competition with these 7 cutting-edge trends that are set to revolutionize the industry in 2023 and beyond.

TIME-STAMPED SHOW NOTES:

[00:00] - How to maximize LinkedIn organic reach this 2023
[00:30] - Podcast beats Youtube in terms of retention
[00:50] - Why Twitter is the best place for you to hang out
[01:16] - Youtube has the longest staying power potential of all platforms, here’s why
[01:40] - How you can take advantage of the rise of short-form videos (Youtube Shorts, IG Reels, TikTok)
[02:12] - Why email marketing is still effective for B2B marketing this 2023
[02:34] - Here’s how your business should use SEO this year

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 28, 2023

00:05:07

Eric Siu shares how you can secure a well-paying marketing position in 2023

TIME-STAMPED SHOW NOTES:

[00:00] - Why copywriting is different from just writing
[00:40] - Why you should still study SEO marketing in 2023
[01:07] - Mastering content creation will guarantee you a job this 2023
[01:37] - Why marketing automation is in demand right now
[01:58] - If you understand how analytics and data work, you have a place in marketing

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 23, 2023

00:05:25

Learn how to take advantage of LinkedIn's organic reach in 2023 with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Why LinkedIn's organic reach is really strong right now?
[00:40] - How to engage LinkedIn users effectively?
[01:18] - What are engagement pods?
[02:00] - Consistency is the key to maximizing LinkedIn’s algorithm

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 21, 2023

00:05:23

Eric Siu shares the top marketing trends for 2023 that you should watch out for.

TIME-STAMPED SHOW NOTES:

[00:00] - How AI’s generative search will affect content marketing
[00:52] - Jasper.ai is the ultimate copywriting tool for 2023
[01:08] - Maximizing short-form videos’ organic reach
[01:26] - LinkedIn is here to stay
[01:48] - Here’s how engagement pods work
[02:11] - Why you should include Podcasting in your top priority this 2023
[02:30] - Media Company acquisition

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 16, 2023

00:04:48

Eric Siu shares how marketing is becoming harder but why it’s actually a good thing. Tune in to find out!

TIME-STAMPED SHOW NOTES:

[00:00] - Marketing is becoming harder
[00:47] - Diversify your creatives
[01:02] - How to maximize your data to launch successful marketing campaigns
[01:25] - Diversify your channel, here’s what it means
[01:45] - Becoming a T-shaped marketer

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, 2023

00:05:21

Eric Siu talks about how SEO is changing and how you can adapt as a marketer.

TIME-STAMPED SHOW NOTES:

[00:00] - SEO is changing, here’s what it means
[00:44] - How TikTok is replacing Google as a search engine
[01:13] - Here’s how to survive an algorithm update
[01:40] - AI content writers' impact on SEO

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 09, 2023

00:06:26

Eric Siu discusses the advantages and disadvantages of joining masterminds.

TIME-STAMPED SHOW NOTES:

[00:00] - What is a Mastermind and should you join one?
[00:34] - Opinion: Entrepreneurs' Organization and Young Presidents’ Organization
[01:37] - How you can benefit from joining these organizations
[01:55] - Why you need to be cautious in joining Masterminds
[02:40] - How to know if you’re joining a Mastermind that can help your growth
[03:15] - How we created our own founders-only Mastermind

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 08, 2023

00:33:39

Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and when he wants to move away from using the term 'NFT.’ Our guest also shares some insightful thoughts on the future of games, the growing digital landscape, and what all this means for the future of digital assets. So if you would like to get an inside peek at a company we think is well on the way to trillion-dollar status and some helpful thoughts on company culture, hiring practices, and a whole lot more, join us now.

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:43] The quickest and simplest description of Immutable and what they do.
[02:13] Robbie talks about his gaming background and his favorite games growing up.
[06:54] Thoughts on the current size and potential growth of the gaming industry.
[08:59] Marketing and partnerships at Immutable.
[11:45] Immutable's recruiting strategy and what they offer developers.
[14:40] The growth trajectory at the company and the priority on high-quality games.
[18:29] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
[20:38] Previous businesses that Robbie and his brother have run.
[22:58] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
[25:29] Immutable's stance in relation to mergers and acquisitions.
[26:25] The efficacy of sponsorships within a strong marketing strategy.
[27:33] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
[28:28] Thoughts on healthier practices for running a business.
[29:40] The recruiting process that Robbie has used to grow an amazing team.
[30:57] How to find Robbie and Immutable online!

Resources From The Interview:

Immutable
Robbie Ferguson on Twitter
GameStop
RuneScape
Scaling Up
The Hard Thing About Hard Things
Tim Ferriss
Must-read books: Radical Candor and The Great CEO Within

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 07, 2023

00:12:28

Eric Siu shares how brand building is the key to building a million-dollar company.

TIME-STAMPED SHOW NOTES:

[00:00] - How to cultivate your own brand, and where does it get your marketing business
[01:17]- Marketing business blueprint to make over $1M/Year
[02:02] - Being contrarian and consistent
[03:45] - Use bold headlines and thumbnails, and prepare for more content experimentation
[05:00] - Top organic social platforms this 2023 you need to dominate
[06:57] - Building a brand gives you optionality
[07:45] - Knack for GSD (Getting Stuff Done)
[09:22] - The power of brand building

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 03, 2023

01:08:32

Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Identifying Your Edge, A Lesson on Marketing Psychology
[07:43] - Solidifying Your Brand, Messaging, and Positioning
[15:39] - Finding Customers and Idea Validation
[25:40] - How do you stand out?
[28:12] - How to Create High Converting Offers?
[38:53] - How to Price Your Offering Properly?
[47:43] - Step-by-Step Guide to Optimize Leads and Conversions
[56:22] - How to Nurture Your Lists and Retain Clients

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 02, 2023

00:07:02

Eric Siu shares the top 6 AI tools that will level up your marketing this 2023.

TIME-STAMPED SHOW NOTES:

[00:00] - AdCreative.ai will take your social media marketing to the next level
[01:25] - Movio.la is the future of online video creation
[02:14] - Make your meetings 10x better with Tome.app
[02:52] - SEO.ai will help you create high-quality SEO content way easier
[03:32] - Improve your Youtube videos with Magicthumbnails.com
[04:03] - Jasper.ai is the content generator that will help you produce content 10x faster

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, 2023

00:35:09

Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency.

TIME-STAMPED SHOW NOTES:

[00:00] - Lesson 1: Great habits to have as a marketer
[04:33] - Lesson 2: Lessons learned from my marketing journey
[08:09] - Lesson 3: How to scale your agency
[12:13] - Lesson 4: How to build the best team
[17:27] - Lesson 5: How to hire A-player marketers
[19:25] - Lesson 6: How to start an agency
[22:46] - Lesson 7: What to measure as a marketer
[25:34] - Lesson 8: SEO tips to boost your traffic
[28:13] - Lesson 9: Marketing tools to boost your revenue
[30:09] - Lesson 10: How to build a marketing moat with media

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 26, 2023

00:05:26

Eric Siu shares his insight on Youtube as the most valuable social media platform at the moment.

TIME-STAMPED SHOW NOTES:

[00:00] - Why do most people think Youtube is the most valuable platform at 1M Subs?
[01:15] - Why Top Creators are on Youtube
[02:00] - Why Youtube is set to be the number 1 social media channel in the world?

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, 2023

00:05:53

Eric Siu discusses how the TGIF mentality affects our career trajectory and how it distorts our view of life and work.

TIME-STAMPED SHOW NOTES:

[00:00] - How ‘TGIF’ can ruin your perspective towards life and work
[01:00] - Why removing TGIF mentality is crucial for your career development
[02:08] - Why I don’t believe in work-life balance

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 19, 2023

00:05:59

Eric Siu shares why you should consider investing and attending events like TED.

TIME-STAMPED SHOW NOTES:

[00:00] - Is spending your money on TED Events worth it?
[00:45] - How these events can benefit your business
[02:45] - The main reason why people choose to attend these educational events

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 18, 2023

00:05:25

Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful.

TIME-STAMPED SHOW NOTES:

[00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful?
[01:35] - Why building an audience before launching your business is the best strategy
[01:54] - My biggest mistake as a content creator and entrepreneur

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 12, 2023

00:05:11

Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out.

TIME-STAMPED SHOW NOTES:

[00:00] - Create a role scorecard to find the right people for the job
[00:48] - Producing content can help you find amazing marketers
[01:30] - Where to source amazing talents?
[01:49] - Maximize your Social Media reach
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 10, 2023

00:05:56

In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.

TIME-STAMPED SHOW NOTES:

[00:00] - How hard is it to build a Media Company?
[01:23] - Repurposing content to different platforms (Content Sprouting Framework)
[02:00] - Be prepared to invest and spend for this to grow
[02:13] - Analyzing the quantitative and qualitative data from different social media platforms
[02:40] - Advertise your company

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 05, 2023

00:12:39

Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI.

TIME-STAMPED SHOW NOTES:

[00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us
[01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them
[02:21] - How Microsoft is planning to challenge Google search
[03:44] - What this means for Google and us users?
[05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search
[06:03] - Will this affect SEO Marketing?
[07:35] - How Google is planning to counter this through innovation
[08:42] - What should we expect as marketers

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Jan 03, 2023

00:16:40

In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential.

TIME-STAMPED SHOW NOTES:

[00:00] - How you can maximize ChatGPT to level up your marketing strategy
[01:00] - Here’s how AI tools like ChatGPT can help you save more time
[04:10] - This tool can also be handy for repurposing content
[05:08] - How ChatGPT can improve the customer service experience of every company
[08:30] - Can ChatGPT help you find sponsors for your brands and other funding ideas?
[10:12] - ChatGPT can help your youtube grow from video production to thumbnail creation
[11:50] - How your email marketing strategy can benefit from this tool
[13:19] - Marketers should explore more ways to take advantage of AI Marketing Tools like ChatGPT

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Dec 30, 2022

00:06:18

In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time.

TIME-STAMPED SHOW NOTES:

[00:00] - How to blow your LinkedIn notifications
[01:33] - Why the future is bright for Linked In in 2023
[01:46] - Reach out to people on the platform and give a good offer
[02:32] - Aim for your dream clients you want to work with

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Dec 29, 2022

00:05:26

In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable.

TIME-STAMPED SHOW NOTES:

[00:00] - Services businesses are actually more scalable than other industry
[00:44] - Why marketing agencies are great cash-flowing machines
[01:15] - Marketing companies that are 9-figure businesses
[01:57] - Focus is the key to success

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Dec 28, 2022

00:16:49

In this episode, Eric Siu shares his business and marketing plan template for 2023.

TIME-STAMPED SHOW NOTES:

[00:00] - How do we convert traffic better for different channels
[02:55] - How are we planning to scale our Youtube channel next year
[04:12] - How are we planning to grow our LinkedIn and Twitter
[05:13] - How to drive your traffic to the right destination
[06:11] - Creating a high-quality product is crucial
[07:37] - Our funnel strategy for 2023
[09:10] - Our Marketing Agency goals next year (Single Grain)
[11:30] - Question you need to ask yourself to create the ultimate Business Plan

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Dec 27, 2022

00:05:20

In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates.

TIME-STAMPED SHOW NOTES:

[00:00] - Adding various payment options is a big difference (20% Conversion Rate increase)
[00:32] - How to use exit pop-ups the right way
[00:58] - Use personalization tools to improve user experience
[01:10] - What is a check-out bump and how to use it?
[01:33] - Refine and improve your headline and messaging

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Dec 16, 2022

00:07:40

Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time.

TIME-STAMPED SHOW NOTES:

[00:00] - The Pros and Cons Masterminds
[01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs)
[02:03] - Why do people pay big to join Masterminds
[02:50] - Why joining multiple Masterminds isn’t a good thing
[03:51] - Is the money and time you spent worth it
[04:26] - Focus on long-term success and results

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Dec 08, 2022

00:05:19

In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit!

TIME-STAMPED SHOW NOTES:

[00:00] - Why Community Manager can be your next job!
[00:26] - Gen Zs are the best for this position (Social Media Manager)
[00:40] - Being a Moderator can be easy if you’re from the Customer Support Field
[01:00] - Looking For PR Role? You got no problem in Web3
[01:24] - Web 3 Companies still need Paid Media Managers!
[01:50] - If you love organizing live events, check this out!
[02:01] - Partnership Manager plays a big role in Web3

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Dec 02, 2022

00:05:21

In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well!

TIME-STAMPED SHOW NOTES:

[00:00] - Podcast Ad Revenue is Higher!
[00:20] - Why does Podcast have a higher retention rate?
[00:47] - CPM is much better on Podcast
[01:05] - You can repurpose podcast episodes for other social media platforms!
[01:19] - Creating a podcast can help you create a relationship
[01:46] - Podcast can help you build strong communities!
[01:55] - Why now is the best time to start a Podcast Channel

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Dec 01, 2022

00:07:52

In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!

TIME-STAMPED SHOW NOTES:

[00:00] - Collapse of the Top Crypto Exchange in the World
[00:40] - It was a great start for FTX, What happened?
[01:20] - Lack of Financial Discipline inside the Company
[02:04] - How FTX is benefitting from Political Donations right now
[03:40] - Why you shouldn’t underinvest in SEO
[04:02] - Do your due diligence!
[04:36] - Final thoughts from a Marketing/Business Standpoint

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Nov 30, 2022

00:14:18

In this episode, Patrick Campbell talks about pricing and retention strategies. His other topics include why companies should focus on people and culture development, and why values should be integrated into the hiring process!

TIME-STAMPED SHOW NOTES:

[00:00] - How entrepreneurs can overcome the fear that destroys your business growth
[02:20] - Why companies should focus on Values, People, and Culture development
[04:20] - The right attitude in solving conflicts within the Company
[05:43] - Integrating values into your Hiring Process
[07:05] - Why you should ask yourself “What if a private equity firm bought us tomorrow?”
[07:40] - Why you should raise your prices if your NPS is over 20.
The most important point to include in your messaging
[09:35] - The importance of add-ons
[10:00] - Other Pricing and Retention Tactics

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Nov 29, 2022

00:14:18

In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest!

TIME-STAMPED SHOW NOTES:

[00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition
[01:30] - Building a Media Business
[02:10] - Framework and Tools to build an Authority Media Site
[04:45] - How to Rank #1 on Google (Google’s Initial Ranking)
[05:38] - The Digital PR Framework
[07:53] - The Expert Profile Framework
[09:36] - SEO Hacks You Need

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Nov 17, 2022

00:05:29

In this episode, I’ll talk about the hottest marketing tools that will make your job easier and more efficient. Whether it's collaboration software or content marketing tools, find what's best for you!

TIME-STAMPED SHOW NOTES:

[00:00] - Foreplay.Co will help you improve your ads!
[00:24] - Collaborate with your creatives using Motion App for higher ROI
[00:48] - Jarvis.ai is the content machine you need to improve your social media platforms
[01:00] - Make your website relevant again with Answer The Public!
[01:23] - Influencer Marketing Tool? Use MightyScout!
[01:33] - Varos will help you monitor your Conversion Rate and CPAs better
[01:47] - VidIQ is the Youtube Tool for you!
[02:06] - This collaborative tool will make your team communication 10x better! (Bubbles)

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Nov 15, 2022

00:11:39

In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform!

TIME-STAMPED SHOW NOTES:

[00:00] - Kimberly Moffit’s thesis on The Emotional Psychology of Entrepreneurs
[01:50] - What Kimberly Moffit Learned from her Youtube Journey
[02:46] - Why Kimberly Moffit thinks TikTok is the Future
[03:50] - Content Creation’s Quality vs Frequency
[05:17] - 3 Key Things You Should Do to Grow Your TikTok To 1M Subs
[05:40] - 1. What is important to your audience?
[06:50] - 2. Why does your expression matter?
[07:34] - 3. How to meet your audience’s needs?

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Nov 08, 2022

00:15:02

In this episode, Sam Ovens, Co-founder and CEO of Skool and Consulting.com sits down with Eric Siu to talk about his business! Covered in this video are Sam Oven’s Mastermind, Why his education business is a community platform, and his take on Info vs SaaS!

TIME-STAMPED SHOW NOTES:

[00:00] - Sam Ovens discuss what’s happening with Consulting.com right now
[03:00] - What Makes Skool a Community Platform?
[04:56] - How much is the Mastermind and what are the qualifications?
[06:00] - Why Sam Ovens think alignment is important for Mastermind?
[08:08] - Why Mastermind is the best cashflow machine
[09:38] - Sam Ovens on Info vs SaaS

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Nov 03, 2022

00:05:40

In this episode, I talk about how we're rebuilding our Youtube channel with significant improvements and changes. Learn how to get your videos on YouTube recommendations to get more subscribers with this Youtube algorithm hack!

TIME-STAMPED SHOW NOTES:

[00:00] - Youtube Algorithm Want Me to focus on Marketing Content and Topics
[01:00] - Maximizing ads to get more Direct Traffic and Pop Up Recommendations
[01:18] - Keep your Youtube viewers engaged!
[01:37] - Youtube Shorts will help you gather more audience
[01:53] - Improving your Video Editing is a big factor
[02:20] - Increase the publishing frequencies! (Youtube Shorts/ Long-Form Videos)

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Nov 01, 2022

00:15:50

In this episode, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience.

TIME-STAMPED SHOW NOTES:

[00:00] - Personal Brand & Building Influence with Chris Do, CEO of The Futur
[00:20] - Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization.
[02:20] - Understanding what constitutes a strong brand.
[04:02] - Why everyone has an unintentional personal brand and how to build yours intentionally.
[06:33] - Brand through the lens of POP culture
[08:49] - You need to master this if you want to build a strong PERSONAL BRAND
[10:58] - Why Narrative, Impression and Storytelling is important for building your brand

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Oct 27, 2022

00:07:05

In this episode, I’ll talk about what are the things you should do to 10x your Digital Marketing Agency. Find out what to consider when building your own marketing team, and why developing the right company culture is a must!

TIME-STAMPED SHOW NOTES:

[00:00] - How to 10x Your Digital Marketing Agency in 2022
[00:20] - Hire experienced people that can commit to the vision of your Marketing Agency
[01:37] - Building and developing the right company CULTURE
[03:12] - How to run your business in an operating system?
[04:08] - Is Linked In good for HIRING PEOPLE?
[04:55] - Build your own Media Company
[06:30] - “Under promise and Over deliver” is the best customer retention strategy!
[07:53] - Before expanding, focus on one service that you’re really good at!
[08:46] - Focus on your marketing niche to stand out

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Oct 26, 2022

00:16:12

In this episode, Codie Sanchez talks about why Content Business is the new leverage you need to utilize and how to maximize every social media platform to convert your audience and 10x your profit!

TIME-STAMPED SHOW NOTES:

[00:00] - Building a 10M Monthly View Content Machine with Codie Sanchez
[01:43] - How Business Titans Use the Four Types of Leverage
[02:23] -What is the new type of leverage and how to utilize it? (Building a content business)
[03:40] - Retail Investors vs Private Equity Investors, What’s better?’
[05:10] - How to be successful in Content Marketing Business?
[06:45] - Why a Social Media Specialist is a MUST
[08:00] - Codie Sanchez Content Framework (What is Content Funnel?)
[09:45] - Social Media Content works for everything! (TikTok, Instagram)
[12:05] - The most important TRADE of the 21st century

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Oct 25, 2022

00:35:52

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing Josh Robbins, Founder of immi.io.
[01:36] Learn about the animation tool, immi.io, and how it was founded.
[03:54] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.
[04:21] Learn about the streaming service that they will be launching next month.
[05:51] What Josh expects from this technology in the long term.
[06:51] The immersive world that Josh is building with his partners at AMGI studios.
[08:14] Josh’s approach to marketing and how they are creating more awareness.
[12:25] The concept of digital ownership and how it has been facilitated by Web3.
[14:21] Josh’s predictions for the future worth of NFTs like Crypto Punks.
[16:26] An overview of the brands that AMGI is currently working with.
[16:57] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups.
[19:01] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios.
[20:23] How AMGI represents and evolution from traditional studios like Pixar.
[22:30] What it was like for Josh growing up with Tony Robbins as his father.
[24:57] What Josh’s father taught him about creating possibility.
[26:18] The single act of kindness that shaped Tony’s outlook on life.
[29:25] Find out what is in Josh’s learning stack and what he is consuming.
[30:29] Hear about Josh’s current approach to investing.
[32:09] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.

Resources From The Interview:

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Oct 20, 2022

00:07:01

In this episode, I’ll talk about marketing lessons and helpful tips from my 8 years of Digital Marketing Agency experience. Learn what are the most effective strategies for launching and running your own agency!

TIME-STAMPED SHOW NOTES:

[00:00] - 8 Years of Digital Marketing Agency Lessons in Under 8 Minutes
[00:54] - Why pricing is crucial for Marketing Agency?
[01:12] -Charge for Marketing Strategy
[02:04] - Run your business on an ‘Operating System’
[02:26] - Focus on your Marketing NICHE
[03:26] - The best strategy for Customer Retention and Customer Acquisition
[03:46] - Become a Media Company (What does it mean?)

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Oct 18, 2022

00:15:00

In this episode, Leila Hormozi, Co-CEO of Acquisition.com talks about what are the things you should know and prioritize when building a company.

TIME-STAMPED SHOW NOTES:

[00:00] - How do you scale a business? (Tips from Leila Hormozi)
[01:41] - What do you look for in potential hires?
[03:27] - What’s Leila Hormozi’s greater vision, and how she ties it with Alex Hormozi as Co-CEO?
[05:13] - What are the common challenges for us entrepreneurs?
[07:30] - How do you define and develop company culture?
[09:28] - Why Leila Hormozi thinks Culture is more important than Talent?
[10:04] - What to prioritize when building a company?

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Oct 17, 2022

00:22:57

In this episode, Neil Patel and I answer some questions from the Leveling Up Mastermind Event we launched.

TIME-STAMPED SHOW NOTES:

[00:00] - Mastermind - Neil & Eric Q and A
[03:09] - How to Launch a Podcast?
[05:27] - Neil and Eric’s Outlook on Ecommerce Right Now
[09:09] - Hiring The Right Person For Business(Tips from Eric Siu and Neil Patel)
[15:41] - One of the biggest mistakes entrepreneurs make
[17:17] - How do you delegate effectively to your team?

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Oct 14, 2022

00:10:00

In this episode, Vanessa Lau shares her secrets about how she successfully built her Youtube Channel with over 600,000 subscribers. Find out how these tips and tricks can help you grow your Youtube exponentially!

TIME-STAMPED SHOW NOTES:

[00:00] - How Vanessa Lau built her Youtube Channe
[01:22] - How to make your videos on Youtube get recommended more
[01:40] - How AB Testing can help your Youtube Channel grow
[02:49] - Is longer videos on Youtube better than shorter one?
[03:55] - This trick will increase your watch time and Adsense revenue!
[05:00] - This new update on Youtube Shorts will help your long-form videos!
[06:06] - Youtube is the most valuable platform, Here’s why!

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Oct 13, 2022

00:07:08

In this episode, I’ll talk about how you can start a Digital Marketing Agency in 2022! Find out how to get your FIRST client and what are the best tools and platforms you can use when building your brand for the first time.

TIME-STAMPED SHOW NOTES:

[00:00] - How to Start a Digital Marketing Agency in 2022
[00:20] - This beginner trick will help you acquire clients!
[01:14] - How to find and determine your NICHE?
[01:38] - Do research on other Marketing agencies!
[01:51] - Launch your company website!
[02:14] - How to create your own portfolio as a marketer?
[02:54] - How to build your BRAND (Tips and Tricks)
[03:24] - How to use Linked In for Prospecting Clients and how to maximize the platform’s strong organic social

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Oct 08, 2022

00:09:25

In this episode, I'll teach you how to start an NFT marketing agency from scratch.

Learn why and how you should specify your ideal client profile, how referrals impact business growth, and why working with post-launch clients makes more sense as a Marketing Agency.

TIME-STAMPED SHOW NOTES:

[00:00] - How to Start a Reputable NFT Marketing Agency from Scratch
[00:18] - Think about what you’re good at! (Web 3 development, Web 3 Marketing, Web 3 Design)
[01:07] - How to get involved with Web 3 projects to get your FIRST client?
[02:30] - Why do other companies love working with Web 2 people vs Web 3?
[03:20] - Why vision is important for an ideal client profile?
[04:10] - Why is it ideal to work with Post-Launch Clients as a marketing agency?
[05:13] - Why referral is crucial to business growth?
[05:43] - Why you should start your own Media Company?

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Oct 07, 2022

00:07:10

In this episode, I will talk about why LinkedIn is one of the best platforms right now for organic reach, especially in B2B marketing. Learn how to go viral in just 1 post with these simple tips!

TIME-STAMPED SHOW NOTES:

[00:00] - How I got 344,654 impressions from one LinkedIn post
[01:19] - How to go viral on LinkedIn Tips and Tricks: 1. Spiky Point of View
[01:51] - 2. Simplicity in marketing will always win
[02:10] - 3. Create a story and 4. End it with a question!
[03:05] - 5. Use an analytic tool to monitor your engagement
[03:36] - 6. Promote your content to go VIRAL

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Oct 06, 2022

00:06:21

In this episode, I’ll talk about fast, and simple SEO tips that can help you grow your traffic. Find out what are the best tools to use and how to rank higher on google with 1 simple trick!

TIME-STAMPED SHOW NOTES:

[00:00] - 12 Simple, Fast SEO Tips That Are Easy To Implement
[00:10] - How to make your website better using these tools! (ahrefs, SEMRUSH)
[00:22] - Content and Links Tips for better SEO strategy
[01:24] - Why updating your content will get you more traffic!
[01:44] - How to make your old website relevant?
[02:01] - Combining your content will get you into the rankings!
[02:14] - Continue to OPTIMIZE your website of
[02:30] - Join the latest trends but make sure to stay UNIQUE
[02:51] - Is buying a BLOG okay?
[03:00] - Add elements and be more CREATIVE with your website

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Oct 05, 2022

00:13:16

In this episode, I’ll talk about how you can level up your traffic and revenue.

Find out what platforms are strong right now in terms of organic reach and how can you get up from being stuck on poor click-through rates, and low engagements by doing these marketing strategies!

TIME-STAMPED SHOW NOTES:

[00:00] - 10x Your Traffic & Revenue By Doing This
[01:00] - How did Eric Siu grow his podcast to million downloads a month?
[02:25] - How to trade impressions with other Podcast channels
[03:30] - Is LinkedIn a good platform for B2B Marketing?
[04:30] - The rise of TikTok videos and Youtube Shorts!
[05:40] - Content Framework you can use for 2022 and beyond
[07:00] - Here’s how the Youtube algorithm works!
[08:00] - How to maximize live events and why relationship building is the priority!
[09:10] - Creativity is the answer to marketing stagnation!
[10:06] - Should you still invest in SEO marketing?

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Oct 03, 2022

00:05:50

In this episode, find out what Marketing Career is best for you. Learn about the role and the salary range of each position, and see what can give you the most fortune!

TIME-STAMPED SHOW NOTES:

[00:00] - UI and UX designer is essential for client retention!
[00:30] - Digital Business Analyst will help companies grow
[00:56] - Search Engine Specialist - Explained
[01:10] - Content creators are the top priority right now!
[01:25] - Digital Marketing Manager is the head of the campaign!
[01:50] - Digital Marketing Strategist position can get you 100,000 a year
[02:10] - Social Media Manager is best for multi-taskers
[02:20] - Inbound Marketing Manager - What is it?
[02:28] - Why SEO Jobs/Career is still alive and kicking
[02:38] - Copywriter - Should you try exploring it?

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Sep 30, 2022

00:07:48

In this episode, I’ll talk about what are the habits you need to learn to be a highly effective marketer.

We all know that old habits can be hard to break, and new habits can be hard to make but success is not easy, and the only way to level up is to never stop learning!

TIME-STAMPED SHOW NOTES:

[00:00] - 7 Habits of Highly Effective Marketer
[00:18] - 1. Marketing is a Trial and Error Process!
[00:47] - 2. Learn to repurpose your content
[01:21] - 3. Learning never stops. Even Bill Gates won’t stop learning!
[01:45] - 4. Stop doing everything. Get help from the experts!
[02:23] - 5. Build your own Media Company[03:07] - Specializing and focusing is the key to success in Marketing
[03:07] - 6. Practice strategic thinking through learning!
[03:45] - 7. Hang out with people better than you!

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Sep 28, 2022

00:10:25

In this episode, Brett Malinowski sits down with me to talk about Web 2 and Web 3 differences. Find out how Web 3 should adapt and what are the best marketing strategy you should explore as a creator on the current web!

TIME-STAMPED SHOW NOTES:

[00:00] - What Web 3 people should learn from Web 2 and vice versa!
[01:30] - Professionalism course for Web 3 creators is a must.
[02:58] - How companies work with Web2 to understand Web 3 (NP Digital, FTX, BITTREX)
[04:00] - Best marketing advice for Web 3 people (Free Minting Strategy)
[05:45] - Specializing and focusing is the key to success in Marketing
[06:43] - Eric Siu’s Leveling Up Heroes NFT Main Goal

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Sep 27, 2022

00:05:11

In this episode, I'll talk about how you can start your Marketing Career from scratch! Find out what are the most in-demand jobs that the industry needs right now.

TIME-STAMPED SHOW NOTES:

[00:00] - Top Marketing Careers You Can Start From Scratch in 2022
[00:02] - Why Community Manager is essential for Web 3 Companies?
[00:29] - How to be a GREAT Social Media Manager!
[01:03] - SEO will never die, here’s why!
[01:15] - What do you need to know about Influencer Marketing?
[01:44] - Retention Marketing in E-commerce is IN!

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Sep 26, 2022

00:06:17

In this episode, I’ll talk about why Andrew Tate is dominating every search engine right now more than Logan Paul and Gary Vee. Find out how he’s doing this and what things you can learn from him, from a Marketing point of view.

TIME-STAMPED SHOW NOTES:

[00:00] - Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
[00:45] - Why Andrew Tate is blowing up on TikTok, Youtube, and other platforms
[01:38] - The Andrew Tate MARKETING education program
[02:48] - How to plan an event WITHOUT a budget? (Tips and tricks!)

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Sep 24, 2022

00:07:50

In this episode, I’ll talk about why hosting live events and dinner is the best way to create long-term relationships with other people - and why can this be a great Customer Acquisition & Retention Machine!

TIME-STAMPED SHOW NOTES:

[00:00] - Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
[00:54] - Building long-term relationships with like-minded people!
[01:42] - Learning from other co-creators
[03:07] - How to plan an event WITHOUT a budget? (Tips and tricks!)
[04:05] - The Rose - Bud - Thorn Framework

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Sep 23, 2022

00:09:09

In this episode, I’ll talk about the concept of NFT 2.0 and how it will affect Web 3 Marketing. Stay until the end to know more about our NFT project!

TIME-STAMPED SHOW NOTES:

[00:00] - New Era of NFT - What you should know about it!
[00:08] - What is NFT 1.0 - “RUGS”
[02:30] - What is NFT 2.0 for Beginners
[04:30] - Is utility-based NFT more sustainable?
[05:33] - Redefining access in the new era of NFT (EntrepreneurOrg and YPO explained)
[06:26] - The Mission of our NFT Project (Leveling Up Heroes)

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Sep 21, 2022

00:07:37

In this episode, I’ll talk about what are the things I’m doing to achieve 100,000 subscribers here on Youtube that you can try doing too.

Find out how you can maximize Youtube Shorts and why “Focus” is a big part of growing your channel!

TIME-STAMPED SHOW NOTES:

[00:00] - 5 Steps To Building a 100k YouTube Channel
[00:54] - Youtube Content Tips: Focus on specific topics!
[02:15] - How often should you post on Youtube?
[02:48] - How to maximize Youtube Shorts to grow your channel
[03:41] - Specify your goal/objectives
[03:55] - Why CALL TO ACTION is important in every video?

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Sep 19, 2022

00:07:34

In this episode, Eric talks about why short and powerful emails can double your open and response rate in no time.

Find out how to write impactful headlines and how to not be annoying when doing a follow-up!

TIME-STAMPED SHOW NOTES:

[00:00] - 5 steps to getting your cold DMs and emails read GUARANTEED!
[00:30] -Why Personalized emails have a higher open and click-through rate?
[01:05] - Email Headline Tips and Tricks!
[01:36] - What’s the most ideal email length?
[01:58] - Why you should ALWAYS do a follow-up email
[02:30] - How to give an irresistible offer - 100% Response Rate Increase

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Sep 16, 2022

00:07:43

In this episode, Eric talks about all the lessons I've learned in 10 years of Podcasting

Discover how to grow your audience and downloads, and What is the most important thing you should optimize when starting a Podcast. Stay with us till the end to find out!

TIME-STAMPED SHOW NOTES:

[00:00] - Exposing My 70M download podcast marketing strategy
[00:48] -My FIRST year of podcasting (How many Podcast Downloads did I make in a year)
[01:19] - Growing through other Podcast (Collaboration Tips)[01:36] - What’s the most ideal email length?
[02:05] - Being consistent is IMPORTANT in growing your podcast![02:50] - Be Unique (How to make your podcast STANDOUT)
[03:46] - What you should optimize as a Podcast Beginner

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Sep 15, 2022

00:05:47

In this video, I’ll answer the question if marketers should measure everything.

Last time, my post about this got over 344,000 impressions on Linked In. So watch until the end of the video and let’s settle this!

TIME-STAMPED SHOW NOTES:

[00:00] - Should marketers measure EVERYTHING?
[00:30] -My LinkedIn Post about this went VIRAL
[01:12] - Let’s talk about ‘Diminishing Returns’ in business
[02:15] - What can you measure at a high level? (Marketing standpoint)

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Sep 14, 2022

00:07:30

In this episode, Eric talks about the most in-demand marketing skills and sought-after professional positions that you should check this 2022.

Marketing is getting harder and harder, and every company needs all the creative minds now more than ever!

TIME-STAMPED SHOW NOTES:

[00:00] - Top 7 Marketing Careers for 2022
[00:30] -Why do companies need a ‘Social Media Manager?’
[01:05] - Marketing Strategist Tips 2022
[01:36] - How to be a Marketing Manager? (Career Tips)
[01:58] - Is SEO Specialist on demand right now?
[02:30] -What Does Product Marketing Manager Do?
[03:08] - Tiktok and Youtube Shorts Editor: In demand Job?!
[03:35] - Is Data Analysts still a thing?
[03:54] - You need to be creative for this job! (Creative Lead)

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Sep 13, 2022

00:07:50

In this episode, Eric talks about how Paid Media, and Marketing in general, are changing! Currently, artificial intelligence plays a big role in our automated world. As a marketer, find out what you should do!

TIME-STAMPED SHOW NOTES:

[00:00] - Paid Media is Becoming A COMMODITY! Here’s Where Marketing Is Going Long Term
[01:05] -Why do Google, Facebook, and Amazon focus on investing in AI Companies?
[01:50] - The Future of Paid Media
[02:50] - Two Things That Matter Most in Paid Media (What Marketers Need to Know)
[04:07] - How to react with these rapid changes in Marketing? (Becoming a Tecate Marketer)

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Sep 02, 2022

00:24:02

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.

Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:16] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
[00:25] The transformative health plans Fountain Health provides.
[00:33] The value of preventative healthcare.
[01:14] Rob shares his background in insurance.
[01:53] The tests involved in preventative healthcare.
[02:15] How Fountain Health applies the concept of convergence to its mission.
[03:28] Rob’s specialty in insurance and what led him to Fountain Health.
[04:33] Fountain Health Insurance’s core offering.
[06:04] How Fountain enables companies to provide employees with premium healthcare.
[07:32] How they aim to bring healthcare breakthroughs to the general public.
[07:54] The competitive cost of Fountain Health Insurance.
[08:36] The types of companies Fountain is currently working with.
[09:41] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
[10:22] What Rob is most excited about in terms of health trends and breakthroughs.
[11:24] Fountain’s plan to extend outside of the States.
[12:11] Fountain’s approach to marketing.
[13:06] The value Rob gleans from the challenges he’s faced along his career path.
[14:38] How his upbringing informed his value system.
[16:02] Rob shares his favorite business or personal growth books.
[17:15] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health.
[18:12] The importance of preparation.
[19:07] How self-employed individuals can gain access to Fountain Health Insurance.
[20:08] A recap of the medical tests covered by Fountain Health.
[21:01] Find out how to reach Fountain Health!
[21:14] Visit singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!

Resources From The Interview:

The Future Is Faster Than You Think

Levels

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Aug 11, 2022

00:21:40

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:04] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
[01:18] A high-level overview of Cash Flow Story and why Alan founded it.
[03:09] Alan breaks down the concept of The Power of One.
[04:06] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
[06:18] How The Power of One empowers employees to contribute to optimizing cash flow.
[09:26] The immense impact that a 1% change can have within a company.
[10:55] How daily changes accumulate to have a much larger impact.
[12:42] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.
[13:39] The growing number of companies that have implemented Cash Flow Story.
[15:08] The typical amount of time it takes to see results after implementing The Power of One.
[16:21] Alan shares a case study of how one company transformed after implementing The Power of One.
[18:03] How their software will change the way people understand their company’s numbers and how they react to them.
[18:52] Find out how you can contact Alan Miltz and take advantage of his unique product.

Resources From The Interview:

Alan Miltz
Alan Miltz on LinkedIn
Cash Flow Story
Cashflow Story webinar with Alan Miltz
Good to Great: Why Some Companies Make the Leap...And Others Don't
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

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Growth Everywhere

Single Grain

Leveling Up

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Aug 04, 2022

00:10:59

In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions!

TIME-STAMPED SHOW NOTES:

[00:00] - How to Rank #1 on Google: SEO Tips 2022
[00:33] - How to make your content stand out (Content Ideas For Beginners)
[02:14] - Top Reasons Why Content TITLE matters
[03:07] - How to get more clicks on Google? Improve your Information Gain!
[03:44] - The Ultimate Guide on Pillar Content
[04:27] - Help your business stand out with Google My Business
[04:56] - Google Search Console: The Most Powerful SEO Tool
[06:03] - How to make people STAY longer on your website
[06:33] - SEO tips on guest posting/ Parasite SEO
[07:20] - Mergers and Acquisitions: SEO Perspective

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Aug 02, 2022

00:08:31

In this episode, Eric talks about the best strategy for building the perfect team for your company! Find out what are the main things you need to consider and how you can use Dr. Adam Grant and Ray Dalio’s PrinciplesYou - a proven tool that aims for personal and organizational success!

TIME-STAMPED SHOW NOTES:

[00:00] - How to build the BEST marketing team for your Business
[00:45] - Key points you should look for as an employer! (Job Hiring Tips 2022)
[02:34] - Why Linked In is the best platform for HIRING people! (CEO Tips for Recruitment)
[04:15] - TOP questions you should ask during the hiring interview!
[04:27] - Our HIRING strategy in finding Rock Star Marketers!
[05:30] - PrinciplesYou, This personality test will help you find the right people!

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Jul 28, 2022

00:12:54

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
[00:30] Get to know Sam Parr and his podcast called My First Million.
[00:50] Learn about The Hustle, a daily business email that is read by over a million people every day.
[01:27] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
[04:46] Learn about the HubSpot Podcast Network and what it’s like being a part of it.
[06:05] An overview of what it takes to become famous on Twitter.
[06:13] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
[10:28] Visit https://www.singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!

Resources From The Interview:

Sam Parr on LinkedIn

The Hustle

HubSpot

HubSpot Podcast Network

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Jul 25, 2022

00:12:07

Join us as we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever, and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So, to tune in to this great presentation from Noah Kagan!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:01] Noah's opening remarks about his experiences with passive income.
[01:28] Looking at the growth of AppSumo and the current size of the team.
[02:13] Getting clear on who your customers are!
[02:51] The time investment that is needed to realistically start seeing real results.
[04:20] Noah's approach to measuring other people's success.
[04:50] Why Noah gets excited about the element of play in new tech.
[05:19] Getting active and then leaving things on autopilot.
[06:20] How much money do you actually need to live the life of your dreams?
[07:21] Why Noah does almost no rebalancing and selling.
[07:42] What you can get if you just ask, and why to listen to your calling!
[08:24] Noah reflects on his ayahuasca experience and how it helped him.

Resources From The Interview:

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"The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:

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Jul 14, 2022

00:40:26

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
[01:01] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.
[03:22] Examples of companies where EF played a crucial role in bringing their founders together.
[05:10] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
[06:36] A brief look at the early days of EF.
[08:18] A breakdown of the process EF uses to foster, connect, and support co-founders.
[11:21] The support within the EF community and how they help alumni.
[13:57] An overview of EF’s acceptance criteria.
[15:21] Why the paths to success look different depending on the country you’re in.
[18:44] An outline of how EF’s internal teams are structured around the world.
[20:54] The methods that EF uses to map talent networks.
[22:44] How global economic trends have affected venture capitalists in the past two years.
[25:19] The returns that EF investors have seen over the past seven years.
[28:45] How the pandemic affected EF and the role of remote work in their company.
[32:54] Matt’s reading habits and how they were disrupted by the pandemic and having children.
[34:36] The advice that helped Matt finally finish Ulysses.
[36:03] Matt’s impressive dedication to note keeping and why he uses Obsidian.

Resources From The Interview:

Must read book: Ulysses

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Jul 06, 2022

00:49:46

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more! TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:44] Get to know today’s guest, Will Weinraub, CEO and Co-Founder at OnChain Studios.
[05:16] How Will’s daughter inspired the creation of Cryptoys.
[08:47] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment.
[09:31] Insights into how Cryptoys plan to scale.
[11:39] How Cryptoys became connected with Mattel and why they are ideal partners.
[14:23] The challenges of communicating an entirely new vision during a pitch meeting.
[20:45] Why storytelling is one of the most important skills an entrepreneur can invest in.
[23:08] Why good storytelling is the equivalent of good communication.
[24:28] Will shares his approach to recruiting.
[27:03] How to recruit and retain top talent in the Web3 space.
[31:18] Our thoughts on some of the liquidations that have been happening in the crypto space.
[33:43] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams!
[37:27] Our thoughts on Solana’s plans to release a smartphone in 2023.
[41:20] An overview of Shopify’s decision to add NFT gated features and what it means for the broader NFT culture.

Resources From The Interview:

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Jul 05, 2022

00:34:19

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.
[00:16] Introducing Chris Walker, CEO of Refine Labs.
[00:57] An overview of Refine Labs and the new product they’re launching called The Vault.
[02:44] The concept of Dark Social and what it means for businesses.
[04:35] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.
[05:28] Understanding the distinction between creating demand and capturing demand.
[07:30] How to create demand during an economic slowdown.
[09:45] Chris’s approach to creating content.
[13:08] How to use virtual live events in a simplified marketing stack.
[15:32] The value of consistency when creating content and writing your own copy.
[17:53] Why filming live content has been so effective for Chris.
[18:31] Why Chris recommends narrowing your focus as a marketer.
[20:14] How Chris’s content team is structured.
[22:26] Why Chris describes Refine Labs as an experimentation lab, rather than an agency.
[25:57] Why agencies are so effective as a launchpad business.
[27:38] Examples of the excellent companies that have financed Refine Labs.
[29:33] Chris answers our rapid-fire questions.
[31:29] Learn where you can find Chris online.

Resources From The Interview:

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Jun 28, 2022

00:31:53

In today’s episode, we sit down with Dr. Kat Cohen and Matei Olaru, the Cofounders and President and CEO respectively of The Krillest, a private members club for the “rarest and most uncommon creatures who share a passion for the Web3 future.” Together, Matei and Kat have led NFT masterclasses, conducted investment activities for an NFT fund, and served as Web3 educators, so they have plenty of valuable expertise to share! Additionally, Kat is the Founder and CEO of IvyWise, the world’s top educational consulting company that works with students globally to help them get into the schools of their choice, and Matei is formally trained as a corporate lawyer and started a blog that evolved into an award-winning media and tech startup in the cannabis industry, which went public in 2018. Tuning in today, you’ll learn more about the philosophy that informs The Krillest and gain some insight into the unique benefits it offers its members, allowing them to come together to collaborate and build the tools of the future. We also touch on some of the core values that they are looking for in their members, what the application process entails, and who you can expect to rub shoulders with in the clubhouse, plus so much more! Join us to find out how The Krillest is creating once-in-a-lifetime experiences and relationships with its membership NFT!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:50] An introduction to Kat and Matei and their experience in crypto, NFTs, and Web3.
[02:56] More about The Krillest is and what some of the benefits are for members.
[06:27] What the clubhouse has planned for 2022, what it costs to join, and more!
[07:42] The Marketplace, where members can trade NFT memberships, assets, and projects.
[09:20] How The Krillest differs from other private or membership clubs.
[10:52] Some of the diverse thought leaders who have already come on board.
[13:55] Core values The Krillest is looking for in its members, including ‘Kriller instinct’.
[19:00] Insight into the rest of the team members at The Krillest.
[20:33] Other membership options for those who can’t afford a lifetime membership.
[22:55] Examples of the once-in-a-lifetime experiences that members will be afforded.
[24:57] What Kat and Matei are personally investing in currently.
[27:54] Get Kat and Matei’s perspective on the crypto market crash.
[28:58] Recommended reads: How to Win Friends and Influence People by Dale Carnegie and Think Like a Rocket Scientist by Ozan Varo.

Resources From The Interview:

How to Win Friends and Influence People

Think Like a Rocket Scientist

Famous Failures Podcast

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

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Jun 21, 2022

00:23:05

Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you’ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche’s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation.
[00:48] Introducing today’s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.
[02:40] How Phillip went from being an investor to a high-level employee at Avalanche.
[04:59] An overview of Avalanche, how it works, and what they do.
[06:39] Why Avalanche is a layer one blockchain.
[06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum.
[07:36] An overview of Avalanche’s unique marketing strategy.
[09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness.
[11:10] An overview of Avalanche’s recent summit.
[12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games.
[15:00] Insights into Avalanches’ plans to scale.
[15:43] A breakdown of Phillip’s current crypto investments.
[16:41] Phillip’s favorite book and how it applies to business.
[19:15] Phillip’s fondness for productivity management tools and his top picks.
[19:55] Find out how to learn more about Phillip and Avalanche online.

Resources From The Interview:

Must read book: Thinking, Fast and Slow

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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Jun 14, 2022

00:31:55

Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:24] Why Kat chose Athletic Greens for her next chapter.
[02:42] An overview of Athletic Greens and their incredible growth.
[06:17] The high quality of Athletic Greens’ comprehensive flagship product AG1.
[06:49] Why AG1 is more than just a green drink and the marketing challenge this poses.
[07:47] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
[09:59] Learn what AG1 tastes like and different ways to drink it.
[12:36] A breakdown of Athletic Greens’ marketing strategy.
[13:16] The success they’ve found partnering with creators and influencers.
[14:06] How being largely referral-based made the iOS 14 update less difficult for them.
[14:28] How being a bootstrapped company has affected their marketing strategy.
[15:24] The rapid rate of growth based on the merits of the product.
[18:00] Insights into how marketing is changing.
[19:13] Kat’s advice to anyone who wants to pursue a similar career path.
[24:24] Kat’s monthly process for checking in with her loved ones.
[27:06] How Kat does a similar check-in with her work relationships.
[28:48] Learn where you can find Kat online.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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Growth Everywhere

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Jun 10, 2022

00:09:52

In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge!

TIME-STAMPED SHOW NOTES:

[00:00] - How To 10x Your NFT Sales
[01:04] - 1. Allow List Collaborations
[02:22] - Types of Collabs You Can Try
[03:00] - Be Creative with Your Marketable Moment
[03:26] - Stay Engaged with People
[04:25] - Join Other NFT Podcasts
[05:12] - Create an Email Lists
[06:03] - Go to Events and Connect with People
[06:25] - Make Sure Your Team is Ready
[06:56] - Make Sure Your Message is Clear

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 06, 2022

00:11:21

In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project!

TIME-STAMPED SHOW NOTES:

[00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project
[01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators)
[03:40] - Tip: Make sure everyone is on the same level
[05:40] - Have a brief introduction, and be a moderator!
[07:30] - Tip: Putting an extra mile means better results.
[08:13] - Help people do business with people!

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 02, 2022

00:24:49

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+.
[00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.
[03:46] How Mutiny is different from other customer data platforms that are out there.
[06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization.
[08:15] The playbook that Mutiny offers its users and how it benefits the customers.
[10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).
[11:00] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:40] Examples of the outsized impact that small changes can have on conversions.
[13:01] The unexpectedly simple elements that shape personalization.
[17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:34] A breakdown of Mutiny’s ideal customer.
[20:14] Mutiny’s plans for future outbound integrations.
[20:53] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
[21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.

Resources From The Interview:

Mutiny
Try out the Mutiny Demo: https://demo.mutinyhq.com/
Gusto
Notion
Amplitude
Livestorm
Qualtrix
HubSpot
MadKudu
Segment
Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Eric Siu on Instagram

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 31, 2022

00:07:25

In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!

TIME-STAMPED SHOW NOTES:

[00:00] - Build for the long term
[00:54] - 1. Project Manager
[01:42] - 2. Community Manager for your NFT Community
[02:35] - 3. Social Creator for Organic Content
[03:10] - 4. Moderator
[03:45] - 5. Influencer Relations
[04:28] - 6. Web3 Developer
[04:57] - 7. NFT Artist

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 24, 2022

00:31:20

In today’s episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.
[01:26] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.
[03:24] How Alex and his team decided to go all-in on Upstream.
[04:51] How Alex became involved with Web3, NFTs, DAOs, and dApps.
[08:06] A breakdown of Upstream: how it works and how it’s priced.
[08:53] Some of the use cases that Upstream is currently being used for.
[10:15] How Upstream is growing, and what it means to be a leader in the Web3 space.
[12:36] Insights into the marketing strategy for Upstream.
[14:31] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.
[15:17] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.
[17:52] The time and investment you need to start an NFT project.
[19:31] How Illuminati has sold over $11.5M in NFTs.
[21:47] The story of how they first marketed Illuminati by giving out pins at an event.
[22:46] What Alex learned from the launch of Illuminati and their sales plan.
[25:54] Alex shares why Twitter is his favorite business tool.
[26:08] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future.
[26:50] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!

Resources From The Interview:

Upstream

Illuminati NFT

Twitter

Knights of Degen

Alex Taub on Twitter

Must-read book: Zero to One: Notes on Startups, or How to Build the Future

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

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Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 23, 2022

00:17:12

In this video, we will discuss 5 NFT marketing strategies that will help you sell out your NFT Project. Find out why it's imperative to go for a long-term NFT strategy instead of doing it for cash grabs!

[00:00] - 1. Your NFT Project’s Mission and Vission
[01:38] - Is your NFT greed-based or community-based?
[06:14] - Finding your own NFT Artist
[06:38] - 2. Building relationships and NFT collabs
[08:15] - 3. Building your own NFT Team (Hiring People)
[10:46] - 4. Think about how you blitz
[13:28] - 5. Work begins after your NFT launch

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 15, 2022

00:11:18

In this episode, we are going to talk about 7 deadly mistakes when launching an NFT based on our own journey!

TIME-STAMPED SHOW NOTES:

[01:16] - NFT Messaging “Keep It Simple and Stupid”
[01:52] - Having not enough offer
[03:33] - Not Launching NFT with PFPs
[05:10] - Waiting “Too Long” to Launch
[06:09] - Not enough collaboration
[07:26] - Working with the wrong person!
[08:00] - Not enough content (Youtube, Podcasts, Twitter Spaces)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 14, 2022

00:14:48

In this episode, we are going to talk about how you can make money with NFTs and what are the crucial things you need to consider when investing in one!

TIME-STAMPED SHOW NOTES:

[00:32] - My own NFT Wallet (Ft. Space Doodles, WOW, 8sian)
[01:34] - Buying and Verifying NFTs
[02:30] - Long-term hold
[03:17] - Invest what you can afford to lose!
[04:12] - NFT Project checkbox
[08:00] - (Veefriends) Do I believe in Gary V?
[11:00] - Get involved!

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 13, 2022

00:12:41

In this episode, I’m going to show you my NFT portfolio that contains cool NFTs like Cryptopunks, Bored Ape Yacht Club, Veefriends, World Of Women, and more!

TIME-STAMPED SHOW NOTES:

[01:05] - My NFT Wallet
[02:00] - Cryptopunks’ Historical Relevance
[02:27] - Why I like my Bored Ape Yacht Club
[05:04] - My VeeFriends NFT by Gary V
[06:49] - My World Of Women NFT
[07:40] - My Tom Bilyeu NFT
[08:36] - Some of my Coolest NFTs (Cameo, Steve Aoki)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 12, 2022

00:34:37

In today’s episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.
[00:51] Introducing today’s guest Alejandro Navia and how he founded NFT Now.
[05:48] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.
[06:54] NFT Now’s reach and how they have grown as an omnichannel media company.
[10:04] The core drivers of NFT Now’s impressive growth.
[13:29] What Alejandro has learned about the dangers of being dependent on one single platform.
[13:51] The main channels Alejandro is using for NFT Now and why owning your domain is key.
[15:35] Alejandro’s approach to coaching and why he views his clients as partners.
[19:07] The distinction between coaching and educating.
[19:49] Why choosing to find a coach is a big deal.
[20:14] How to find a good coach.
[21:15] Why the interview process is crucial in finding the right coach for you.
[22:06] Why you need to ask yourself which areas of your life you want to improve on.
[25:17] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami.
[29:43] The most impactful book that Alejandro has ever read.
[30:35] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication.
[32:12] If you're looking to level up in marketing or business go to singlegrain.com/leveling-up.

Resources From The Interview:

Must-read book: The Prophet by Kahlil Gibran

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu:

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May 05, 2022

00:35:13

In today’s episode, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
[00:25] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
[02:44] The lack of ROI that businesses have been experiencing with paid ads and social media.
[04:19] How Bob defines affiliate and brand marketing.
[05:53] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
[07:06] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.
[09:11] An overview of the content in Bob’s new book Moving to Outcomes.
[11:01] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
[11:51] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
[13:29] Practical methods for instituting affiliate marketing strategies.
[15:49] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
[18:08] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
[20:13] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
[21:38] Some of the ways that their clients and employees meet up in person.
[24:03] An overview of Acceleration Partners hubs in the US.
[24:47] The plans for Acceleration Partners over the next five years.
[27:19] Bob’s thoughts on current trends in wage inflation.
[29:32] The benefits of reaching out to check in on employees who left your business on good terms.
[30:13] Bob’s favorite performance marketing tool.
[30:57] Bob’s book recommendation and why he often gives it to people as a gift.

Resources From The Interview:

Robert Glazer

Robert Glazer on LinkedIn

Affiliate Partnerships

Moving To Outcomes

LinkedIn Talent Insights

Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu:

Growth Everywhere

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Eric Siu on Twitter

Eric Siu on Instagram

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Apr 28, 2022

00:29:21

In today’s episode of Leveling Up, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
[00:55] An overview of Brett’s journey from college to starting the NFT Academy.
[02:11] How Brett grew his following from scratch on YouTube.
[02:26] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
[03:22] A breakdown of Brett’s production process for his videos.
[04:15] Learn about Brett’s Magic Mushroom Clubhouse project.
[05:41] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
[07:08] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3.
[08:49] The NFT Academy and why it’s a great educational tool.
[10:27] Why community will continue to remain a crucial element of NFTs and Web3.
[12:07] The role that timing has played in the growth Brett has seen on social media platforms like Twitter.
[13:50] Brett’s advice on the best PR strategy for brand new projects.
[13:55] Why community is much more successful than influencer marketing in the NFT and Web3 space.
[18:42] Brett’s approach to compensation for community members and contributors.
[21:30] How Brett is balancing his many different projects.
[23:06] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs.
[24:04] The Million Dollar Mint Club and why Brett is excited about it.
[25:20] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments.
[25:57] Brett’s favorite NFT tools.

Resources From The Interview:

Brett Malinowski on Youtube: https://www.youtube.com/channel/UCsg20ERGZt9eHVZRXROJSqg
Brett Malinowski on Twitter: https://twitter.com/thebrettway
The Magic Mushroom Clubhouse NFT: https://magicmushroomclubnft.com/
NFT Academy on OpenSea: https://opensea.io/collection/nftacademy
Pop-In: https://www.popinpass.com/
Whiteboard Crypto: https://whiteboardcrypto.com/
Nansen: https://www.nansen.ai/
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

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Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 22, 2022

00:10:48

In this video, I will discuss why NFTs have more incentive alignment and why all marketers need to use this in their growth playbook.

TIME-STAMPED SHOW NOTES:

[00:54] We are all driven by incentives
[01:42] NFT = More incentive alignment
[03:45] Gary Vaynerchuk and Vee Friends
[05:32] Brett Malinowski
[06:32] Web 3 is being able to own
[07:20] Brands using NFT (Nike, Heineken, Gucci)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 21, 2022

00:25:56

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made, and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
[00:25] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
[01:02] Why Jake chose to focus his video essays on money, power, and crime.
[02:16] Jake’s YouTube journey, and why his latest venture started with two channels.
[04:27] How trying to imitate someone else’s YouTube channel can inhibit your growth.
[05:47] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
[07:43] The nature of creative work and the amount of time Jake typically spends on a video.
[08:15] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.
[08:57] How having his video shared on a prominent channel boosted Jake’s numbers.
[10:11] An overview of Jake’s comprehensive research process.
[11:12] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel.
[12:22] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.
[14:03] Jake’s economic model, his new Join button, and his long-term plan.
[16:31] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.
[20:16] The surprising amount of times Jake has been recognized from his YouTube channel.
[21:15] Jake’s top business tool and book recommendations.

Resources From The Interview:

Jake Tran

Kurzgesagt: In a Nutshell on YouTube

The 48 Laws of Power by Robert Greene

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Eric Siu on Instagram

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 18, 2022

00:10:33

In this episode, we will discuss some NFT marketing mistakes based on our own experience to help you avoid them!

TIME-STAMPED SHOW NOTES:

[00:58] 1. Not blitzing hard enough with Promotions
[01:35] Still, we had an amazing NFT collab with “friends”
[02:51] 2. Not having unique PFPs
[04:55] 3. Launching two tiers at the same time
[06:45] 4. Not hiring a full team ready

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 14, 2022

00:31:31

Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:07] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
[01:51] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
[04:40] What the Skyscraper Technique is and how it became so famous.
[06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
[07:07] How much traffic Brian was able to generate for Backlinko per month.
[07:20] The method Brian used to make money from Backlinko through courses.
[09:13] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
[11:33] Why Brian started Exploding Topics and the main mission of the business.
[14:17] The story of Brian acquiring what became Exploding Topics and how he went about it.
[16:06] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers.
[18:00] How Brian had to ‘eat poopoo’ initially to get ahead.
[21:34] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter.
[23:27] Brian’s experiences traveling and why he ended up in Lisbon.
[24:50] What media Brian is consuming and why he is not focusing on self-improvement.
[25:35] Lessons learned from the acquisition around due diligence and relationship with the buyer.
[28:00] Brian’s favorite tool that isn’t Exploding Topics.
[28:53] The best way to find Brian online.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

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Connect with Eric Siu:

Growth Everywhere

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Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 10, 2022

00:07:50

In this video, learn how Alex Lieberman of Morning Brew accidentally launched a podcast and what is the most challenging thing in his "Founder's Journal" journey.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to “Alex Lieberman and The Founder’s Journal Podcast”
[00:30] - What is The Founder’s Journal
[02:51] - The hardest thing in Alex’s podcast journey
[04:50] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord: https://discord.gg/vbXEDP5gdM

📲Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

Enjoyed this episode? Let me know your thoughts in the comments, and don't forget to subscribe: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

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Apr 09, 2022

00:14:02

In this video, learn what are the key things you need to know in selling out your NFT Project and how you become a person of value!

TIME-STAMPED SHOW NOTES:

[01:41] - Build for the long-term
[02:00] - Key things: Proven Team and Road Map
[03:06] - Read $100M Offers - Alex Hormozi
[03:33] - Collabs with “Top Influencers”
[05:53] - Building NFT Project is like a Start-Up
[07:23] - Hiring People Carefully
[08:55] - Be A Person of Value
[10:20] - Join Communities

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 07, 2022

00:41:16

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
[00:53] An overview of Sheth’s career and the function of Metasys.
[03:08] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
[05:48] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
[07:51] What Twitter means to Sheth and how he has recently grown his following.
[09:27] Why Sheth approaches Twitter as if he were building an online honeypot.
[11:36] The typical amount of time Sheth spends on a Twitter thread.
[13:42] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.
[14:11] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
[15:44] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
[16:51] Why it’s valuable to view Twitter as an accelerator.
[18:48] What Sheth means by Clarity of Thought and how he has been honing that skill.
[22:13] Sheth’s learning habits and the important integration of reading, critical thinking, and application.
[24:41] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades.
[29:07] The investments and areas of interest that Sheth is most excited about.
[32:23] The average amount of time Sheth spends reading per day and how it supports his investing.
[33:40] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards.
[37:13] Sheth’s favorite personal and business tools.
[38:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Resources From The Interview:
Romeen Sheth on LinkedIn
Romeen Sheth on Twitter
Metasys Technologies
Square One: Conversations with the Best in Business
Longreads
Must read book: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Must read book: How Will You Measure Your Life?
Must read book: Wanting: The Power of Mimetic Desire in Everyday Life
Oura Ring
Eight Sleep

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Apr 05, 2022

00:16:08

As the world of crypto continues to evolve and grow, there is a vast array of associated new possibilities that are available to investors on a regular basis. On the show today, we welcome Josip Rupena, the CEO and Founder of Milo, a company that is bringing together the worlds of digital assets and real estate. Milo is here to give all of our listeners a few reasons why you should consider this avenue for yourself! We speak about the company's focus, what exactly they are trying to provide for their customers, how their application process works, and who is best suited to work with Milo. We also get some great book and tool recommendations from Josip and hear about his own real estate investment aspirations, so join us today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:10] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:51] Josip's professional background and foundation in financial services.
[01:40] Our guest explains the interest rates associated with crypto mortgages.
[03:57] How to view digital investments and holding appreciating assets.
[04:50] The periods associated with Milo's processes.
[05:19] Who gets approved? Josip explains what it takes to get through the application process.
[05:58] The transferral of cryptocurrency to a custodian.
[06:28] How the funding at Milo has worked so far.
[06:57] The most common amounts for the loans that Milo deals with currently.
[09:05] Suitable customers for Milo; Josip explains their vetting process.
[10:08] Important elements that Josip and his team look at in applications.
[11:25] How the Milo team is spread out geographically.
[11:44] Two business book recommendations from Josip.
[12:11] Josip's personal approach to real estate investing at the moment.
[13:04] Why Josip loves the white-boarding tool from Miro for collaborating and workflow.
[13:19] How to find Josip and Milo online and learn more!

Resources From The Interview:

Must-read books: Reminiscences of a Stock Operator and Liar's Poker

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

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