- Publisher |
- Legal Talk Network
- Media Type |
- audio
- Podknife tags |
- Business,
- Entrepreneurship,
- Interview,
- Law,
- Management & Marketing
- Categories Via RSS |
- Business,
- Education,
- Entrepreneurship,
- How To,
- Marketing
- People |
- Country Of Origin |
- USA
- Produced In |
- Irvine, CA
- Premiere Date |
- 2021-09-03
- Frequency |
- Weekly
- Explicit |
- No
This podcast currently has no reviews.
Submit ReviewHave you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age?
In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is.
We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are created on the dark web.
Plus, we'll provide practical tips on how to protect yourself from ransomware and how to buy and install software to keep you safe online.
We'll also discuss the significance of ongoing website maintenance and security updates and why they're essential in preventing cyberattacks from happening to you.
Tom Kirkham, founder and CEO of IronTech Security provides cybersecurity defense systems and focuses on educating and encouraging organizations to establish a security-first environment with cybersecurity training programs for all workers to prevent successful attacks. Kirkham brings more than three decades of software design, network administration, computer security, and cybersecurity knowledge to organizations around the country. Tom is a 2x Amazon Best Seller, and his new book is titled: Hack the Rich - A Cybersecurity Parable.
Tom gives listeners actionable tips on:
- [2:00] Tom's ISIS Kill List
- [10:30] Why cyberattacks are important for law firms to pay attention to
- [12:00] What is ransomware
- [15:10] What happens when you become the victim of a ransomware attack
- [19:00] How networks are created on the dark web
- [21:40] How to protect yourself from ransomware
- [27:20] How to buy and install software to protect you online
- [32:40] Why ongoing website maintenance and security updates are important
- [41:40] How to prevent cyberattacks from happening to you
- [47:00] Tom's book review
- [57:35] Breaches in security
Resources mentioned in this episode:
- This Is How They Tell Me the World Ends by Nicole Perlroth
- Books: https://www.amazon.com/stores/Tom-Kirkham/author/B0B6WP3XDQ?ref=aprdr&storeref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
Connect with Tom here:
- https://twitter.com/tomkirkham
- https://www.linkedin.com/in/tomkirkham/
- https://www.facebook.com/irontechsec
- https://tomkirkham.com
Connect with me
In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO.
First up, we will be breaking down website growth. It's important to have a clear understanding of what website growth means and how to measure it. We also talk about the expectations around what your marketing budget should be, the pitfalls of being a generalist, and how to measure gaps in your website strategy.
Joining me for this conversation is Aaron Carpenter. Aaron is the founder of Legendary Lion Creative Agency and Mental Health Marketing.
In 2011 Aaron founded Legendary Lion Creative Agency to help small businesses grow and succeed. Since then he has worked with hundreds of mental health clinicians and group practices worldwide to help them grow their practice with his trademarked “Private Practice Growth System”. In 2021, Aaron joined the awesome mentor team at UGURUS to provide support for growing agencies worldwide.
Aaron gives listeners actionable tips on:
- [2:10] Breaking down website growth
- [3:45] Expectations around what your marketing budget should be
- [5:35] Pitfalls of being a generalist
- [10:50] The power of hiring an expert in a specific niche market
- [13:40] How to measure gaps in your website strategy
- [17:15] Understanding your marketing goals
- [19:05] What is organic SEO
- [20:15] How to rank on Google
- [25:35] Having a high domain authority
- [29:50] Aaron's book review
- [34:10] One big takeaway to implement from this episode
Resources mentioned in this episode:
Connect with Aaron here:
Connect with me
What does every lawyer get wrong about personal branding?
In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.
Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority.
For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own category, and monetizing your personality.
Throughout the episode, Karin and Chris explore the idea of branding when it comes to personal brand, discussing its importance and how it can impact your career as a lawyer. Tune in to Counsel Cast to learn from the experts and gain valuable insights into the world of law and counseling. Plus, stick around until the end to hear Chris' book recommendation.
Chris gives listeners actionable tips on:
- [1:35] What personal branding is
- [4:00] How personal brand reinforces referral marketing
- [8:35] The 'elevating authority' and how it works
- [10:30] Tactics to demonstrate your industry authority
- [17:50] Monetizing your personality
- [18:35] Tips for lawyers to transform their personal brand
- [24:45] Positioning your personal brand and creating your own category
- [27:30] What is 'branding' when it comes to 'personal brand'
- [31:00] Chris' book recommendation
Resources mentioned in this episode:
Connect with Chris here:
- https://www.instagram.com/thechrisgensheer/
- https://www.twitter.com/chris_gensheer
- https://linkedin.com/in/chrisgensheer
- https://www.facebook.com/ChrisGensheerEMG
- https://www.empathymarketinggroup.com
Connect with me
How do you grow your email list?
And better yet, WHY is it important for you and your firm?
In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry.
We also touch on why email marketing is important, especially if your business is primarily referral-based.
Kendra has more than 15 years of experience in marketing. She has managed one of the world's most iconic brands and spends her time now helping small businesses, entrepreneurs and nonprofits create marketing plans that provide results. Her passion is email marketing as that is one of the best ways to get results.
Kendra gives listeners actionable tips on:
- [1:55] Why email marketing is important
- [2:50] The powerful of email marketing
- [4:00] How email marketing keeps you top of mind
- [4:50] What lawyers get wrong about email marketing
- [8:40] Optimizing your email template design
- [12:25] Text-based vs. image heavy emails
- [15:35] How to get your list to convert
- [18:45] Tips for selling through email without being salesy
- [22:10] Do you need email marketing when your business is referral based?
- [26:20] How her experience working for Fortune 500 companies translates to small business
- [33:10] Kendra's book review
- [37:40] One big idea that works when it comes to email marketing
Resources mentioned in this episode:
Connect with Kendra here:
Connect with me
With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology?
And better yet, HOW do you do it?
Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology.
Keith is a recovering Washington insider who has been at the forefront of aligned business transitioning for legal operations. He worked in Washington DC as a Strategic Legal Business Consultant and Transition Specialist for more than two decades. His clients include multinational AmLaw firms and government regulatory and intelligence agencies.
He left Washington to help smaller law firms become more efficient, competitive, and profitable. His legal and regulatory experience means that he doesn't just know the buzzwords; he understands the business of law.
Keith has acquired a depth of expertise in the business of small law firms, which gives him a rare insight into streamlining performance and moving firms away from inefficient “siloed” legal operations. He specializes in translating complex legal processes and technology into efficient and highly effective law firm operational strategies and capturing business value via strategic performance. He cost-effectively transitions legal operations, the legal value dialog, and the lawyer/client/staff relationship.
Keith gives listeners actionable tips on:
- [3:05] How outdated policies keep you vulnerable
- [6:00] The importance of having SOPs and knowing where to find them
- [7:05] Costs associated with securing your data
- [9:35] The differences in security for small and big firms
- [11:20] How long security updates take
- [14:30] Why 'quick updates' don't always work
- [18:30] Keith's book recommendation
Resources mentioned in this episode:
Connect with Keith here:
Connect with me
Why does your website need maintenance?
Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly?
We’re talking about exactly why this is so important on the podcast today with David Forman.
We joke that David was writing code in the womb, but the truth isn’t that far off. He started building websites in middle school, before the internet was even a thing. Even while he was pursuing other career paths, that passion never subsided.
Though he had a full-time job in retail, David started and ran Clarity Creative Group on nights and weekends. After attending a Coding Boot Camp at the University of Central Florida, David was inspired to jump into digital marketing full-time and that’s when Clarity really took off!
Today, David’s focus is no longer on SKUs or holiday displays, but on helping small- and mid-sized businesses grow through digital marketing. David’s unique skill allows him to identify and jump on new opportunities. It’s tough to keep up in a world of constantly changing algorithms and standards, but he manages it flawlessly.
David gives listeners actionable tips on:
- [1:45] What website maintenance is and means
- [3:00] Why you need to do website updates
- [4:50] What is at risk when you don't make website updates
- [10:15] Defining being on a shared server
- [15:00] Can you lose clients from having a bad website?
- [17:00] Ongoing maintenance to consider
- [22:10] David's book recommendation
Resources mentioned in this episode:
Connect with David here:
Connect with me
AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm.
But will it replace traditional jobs? Is it still necessary to hire out certain roles?
And how can you leverage this AI technology as part of your marketing strategy? How do you identify where in your content creation process makes the most sense to use AI?
Joining me for this conversation is Simon Kingsnorth. Simon is a global marketing expert and best selling author. He is also a keynote speaker and CEO of SK, a global strategic marketing agency.
If you’ve been wanting to test out AI and realize its power within your own practice, you will take away a ton of value from our conversation.
Simon gives listeners actionable tips on:
- [2:10] Why everyone is talking about AI right now
- [2:50] Why is ChatGPT specifically getting so much attention
- [6:30] Will ChatGPT replace traditional jobs?
- [10:40] What happens when Google recognizes something was created by AI?
- [16:10] The most prominent AI tools to try
- [25:00] The costs associated with AI technology
- [28:30] How to integrate AI into your marketing strategy
- [34:15] Is there a risk of plagiarism?
- [35:55] Simon's book recommendation
- [40:50] One aspect of business Simon knows always works
Resources mentioned in this episode:
Connect with Simon here:
Connect with me
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?
Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.
As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:
- [1:20] How Jeff decided to focus and narrow in on email marketing
- [4:10] Why Jeff's approach to email marketing is different and personalized
- [6:20] Defining 'generosity' and 'social proof'
- [9:00] How to balance being corporate and professional vs. relatable
- [12:30] How email marketing is different than a blog you'd put on a website
- [13:35] How to collect emails and bring them into an email sequence
- [14:40] What is an email welcome sequence
- [24:30] Email sequences you can run once a case has been closed
- [30:55] Jeff's book recommendation
- [38:00] One thing Jeff knows works when it comes to email marketing
Resources mentioned in this episode:
Connect with Jeff here:
Connect with me
How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business?
Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth.
Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 29+ years of experience, Mitchell has handled business development, marketing, firm management, along with business transactional work for clients of the firm.
He has extensive experience with corporate governance, commercial transactions, real estate, and risk analysis. Using his years of practical experience, he drafts contracts, negotiates purchases, and can manage outside counsel for any corporate situation. For business owners and executives, he creates and implements estate plans, along with succession plans to help companies continue for future generations.
Mitch gives listeners actionable tips on:
- [1:25] The role systems play in marketing
- [3:45] Why not having systems can damage your reputation
- [5:20] Examples of systems you can create within your firm
- [10:45] The elements of email marketing
- [15:50] The basics when it comes to setting up automations and systems
- [20:15] Mitch’s book review
- [23:30] How to set up an email funnel campaign
- [31:30] One thing Mitch knows works when it comes to marketing and automation
Resources mentioned in this episode:
Connect with Mitch here:
Connect with me
What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies?
Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way.
Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results.
Gert gives listeners actionable tips on:
- [1:30] How the digital marketing industry has evolved over the last 20 years
- [3:05] How user behavior has changed over time
- [6:50] How to make content more 'search-friendly'
- [9:30] The importance of content structure and design
- [13:35] How to look at SEO from a conversion perspective
- [19:40] How to leverage your competitor's rankings and use it towards your benefit
- [24:10] The two types of SEO and how to use them
- [29:35] Leveraging change as your industry and the market changes
- [31:30] Gert's book recommendation
- [36:25] One SEO tip that works every time
Resources mentioned in this episode:
Connect with Gert here:
Connect with me
This podcast could use a review! Have anything to say about it? Share your thoughts using the button below.
Submit Review
