Entreprenista

Apr 24, 2023

00:55:48

After shared experiences revolving around infertility, Abby Mercado and Kristyn Hodgdon became friends. During the pandemic, Abby asked Kristyn to merge their ventures to create an online space for women who have struggled with infertility. Today, their business, Rescripted, is the number one platform for fertility.

Today, we sit down with Kristyn Hodgdon and Abby Mercado, co-founders of Rescripted, the number one digital platform for fertility and women's health. They share why they decided to combine their businesses, how they fund Rescripted, their monetization strategy, and so much more.

“Rescripted is science-backed content, but in the voice of your best friend over brunch.” - Abby Mercado

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Kristyn shares how Rescripted came to be (2:40)
Abby talks about meeting Kristyn (6:16)
Abby and Kristyn discuss how it felt to combine their businesses (10:14)
Abby shares about the process of funding the business (18:44)
Kristyn and Abby discuss hiring their team (25:42)
Abby talks about the monetization strategy (30:43)
Abby shares how they prioritize in the business (37:47)
Kristyn discusses navigating infertility while building a business (44:15)
What being an Entreprenista means to Kristyn and Abby (49:27)

Resources Mentioned:

Our Favorite Quotes:

“Abby and I have different––our skill sets didn't really overlap. You know, we really are kind of like the Yin to each other's Yang.” - Kristyn Hodgdon
“Our passion is to educate and empower consumers, specifically women.” - Abby Mercado
“40% of women don't know what the ovulatory window is, which I believe, because I was 27, married with a bachelor's degree before I knew that I needed to ovulate in order to get pregnant.” - Kristyn Hodgdon

Connect with Kristyn and Abby:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Apr 17, 2023

00:57:02

Adriana dealt with bullying her entire life. In college, she made bracelets for her sorority as a way to remind the women of self love and community. Soon, she realized that she could combine her desire to be a boss with her love of inspirational bracelet making to create a company that would reach the masses and help foster a community of encouraging women.

Today, we sit down with Adriana Carrig, founder and CEO of Little Words Project, a bracelet company that aims to build community and encouragement. She shares her secrets to hiring, how her marketing has changed over the years, how Little Words Project got into Target, and so much more.

“We really, as women, needed a reminder, a daily reminder to be kind to one another, love ourselves, and then also kind of lift one another up and kind of share that love as we come across it.” - Adriana Carrig

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Adriana shares where the idea to start Little Words Project came from (3:12)
Adriana talks about how she knew it was time to hire (9:41)
Adriana discusses her learning lessons (17:56)
Adriana shares her secret to hiring the right people (22:15)
Adriana gives insight on how marketing has changed over the years (28:49)
Rapid fire questions (36:01)
Adriana discusses managing a business while struggling with infertility (37:51)
Adriana shares how Little Words Project got into Target (45:22)
What being an Entreprenista means to Adriana (50:34)

Resources Mentioned:

Shopify
Culture Index
Klaviyo
MailChimp
Instagram
Discount Code for Little Words Project: ENTREPRENISTA15

Our Favorite Quotes:

“I don't always have everything figured out. I'm not like a buttoned up person. So for me, I just started, I literally, I woke up, I had that idea of the tracing code, the trackability code, I knew what I wanted them to look like, right?” - Adriana Carrig
“I oftentimes will kind of come over top and say, ‘Well, my gut is telling me that we should still do this.’ And luckily, I have a team that believes in that gut still.” - Adriana Carrig
“So yeah, once I became a part of that club, I just became––as much as I could, and as much time as time would allow––an advocate for it.” - Adriana Carrig

Connect with Adriana Carrig:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apr 10, 2023

00:40:01

Nathalie always had an Entreprenista spirit, but it wasn’t until she found a meditation app during her high-risk pregnancy that she realized how she wanted to implement that spirit. After she made it to term with her pregnancy––she credits Expectful’s meditations––she decided to join forces with Expectful and helped grow the brand.

Today, we sit down with Nathalie Walton, co-founder and CEO of Expectful, a holistic wellness app for hopeful, expecting, and new moms. Nathalie shares with us what she’s learned about fundraising, how to sell a business, tips for building partnerships, and so much more.

“I came across this app called Expectful. Expectful, at the time, was a meditation app for pregnancy. And even though I've been meditating for over 20 years, when I started doing Expectful meditations, something in me stabilized. And I actually made it to term, which was something that none of my doctors thought was possible.” - Nathalie Walton

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Nathalie shares how her Entreprenista journey began (2:20)
Nathalie discusses how she made the initial connection with Expectful (6:19)
Nathalie talks about fundraising and what she learned (10:25)
Nathalie discusses the ins and outs of selling a business (15:49)
Nathalie gives tips for building partnerships (24:44)
Rapid fire questions (26:46)
Nathalie talks about being a founder and raising a family (31:36)
Nathalie shares a surprising personal fact (33:14)
What being an Entreprenista means to Nathalie (35:03)

Resources Mentioned:

Our Favorite Quotes:

“Something that is surprising about me, is that since four, I've always known what I've wanted. And so if you have a child or you yourself are that way, embrace it, it is okay to know what you want and go after it.” - Nathalie Walton
“But when you're leading a mission driven company, and you're, like, trying to solve a problem, people will jump out of their seats to help you.” - Nathalie Walton
“If there's something that you never have done before, finding a coach is like, the fastest shortcut that you can get to success and your time is valuable.” - Nathalie Walton

Connect with Nathalie Walton:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apr 03, 2023

00:48:07

After getting discovered by happenstance at Disney World, Pritika Swarup found herself signed to a modeling agency and surrounded by all things beauty. During her undergrad at Columbia University, Pritika decided to start a beauty company to represent women who looked like her.

Today, we sit down with Pritika Swarup, founder and CEO of Prakti Beauty, a beauty brand that celebrates the energy and fearlessness of the mix between tradition and technology. Pritika shares why she wanted to start Prakti Beauty, the importance of marketing, how she funded Prakti Beauty, and so much more.

“You know, it's all about just inspiring women to fearlessly pursue their passions and to really be able to unlock our daily beauty and wellness rituals for all women.” - Pritika Swarup

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Pritika shares about her background (2:25)
Pritika discusses the moments when she realized she wanted to start Prakti Beauty (6:24)
Pritika talks about the steps she took to get started (8:16)
Pritika shares how she started Prakti Beauty while still enrolled at Columbia (10:47)
Pritika tells us where she learned about manufacturing beauty products (15:14)
Pritika talks about her marketing strategy and how it’s evolved over time (19:36)
Pritika shares what crazy things have happened since launching Prakti Beauty (31:59)
Pritika explains how she funded Prakti Beauty (36:15)
Rapid fire questions (40:41)
What being an Entreprenista means to Pritika (42:40)

Resources Mentioned:

Our Favorite Quotes:

“I think that was the moment that the discussions about diversity were slowly starting to open up. And, you know, I feel lucky to have been a part of some of those discussions, just because now, so much has changed. And it's really nice to see.” - Pritika Swarup
“I didn't quit anything. And I think that's a very important message to women, as well as that you don't have to stop everything else you're doing, I think that everything kind of goes hand in hand, and it can support one another.” - Pritika Swarup
“I spoke to like 300 women, one on one about their pain points, their desires, their ideals, you know, what beauty means to them now, like what they want to see.” - Pritika Swarup

Connect with Pritika Swarup:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Mar 27, 2023

00:49:29

After trying virtually everything on the market for her cystic acne, Kayleigh found herself at an acne clinic. A few hours into the visit Kayleigh had learned so much about the causes of acne. Soon, she struck up a partnership with the clinic’s owner and her now business partner, Danielle, to market their skincare line, CLEARSTEM.

Today, we sit down with Kayleigh Christina, co-founder of CLEARSTEM Skincare, an anti-acne, anti-aging skincare line that incorporates stem cells in the formulations to help people achieve the best results. Kayleigh shares about her ‘aha’ moment, her learning lessons, how she builds a community with her business, and so much more.

“A lot of the harsh acne products actually make your skin age faster and get deeper, more aggressive wrinkles. And then you have a lot of anti-aging products that are historically filled with poor quality ingredients, causing you to break out. So we're like, ‘why don't we create a line that does both at the same time?’” - Kayleigh Christina

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Kayleigh shares about her illegal first business (2:38)
Kayleigh talks about the ‘aha’ moment that led to CLEARSTEM (6:11)
Kayleigh discusses the progression from client to business partner (13:12)
Kayleigh shares how Danielle, her co-founder, and her split responsibilities (18:35)
Kayleigh talks about her learning lessons (23:31)
Kayleigh shares how she found the right people to hire (28:02)
Kayleigh tells us how she builds her community (31:49)
Rapid fire questions (34:07)
What being an Entreprenista means to Kayleigh (44:45)

Resources Mentioned:

Flo
Monday
Google Sheets
15% discount code: ENTREPRENISTA

Our Favorite Quotes:

“My next door neighbor went to my parents and was like, ‘your daughter's like selling beer on the corner of the street.’ And it was so funny because my parents were like, ‘love the creativity. This is amazing, but it's illegal. So like, let's come up with some other ideas.’” - Kayleigh Christina
“We just honestly put blinders on, and were so focused on our value, our brand mission, and what we were building.” - Kayleigh Christina
“We share about other brands that share our same ethos all of the time.” - Kayleigh Christina

Connect with Kayleigh Christina:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Mar 20, 2023

00:46:52

Vivian Valenty has known since she was young that her purpose on earth was to help people. Originally, she wanted to be a doctor, but she went into chemistry instead. After meeting with a man whose wife had a problem with the drying time of nail polish, she worked to fix it. When Covid hit, she pivoted her business to include the manufacturing of hand sanitizer––only to give it all away because she knew it was desperately needed.

Today, we sit down with Vivian Valenty, founder of Dazzle Dry, a nail polish company that dries completely in FIVE minutes. She shares how her desire to help others is always at the forefront of her mind, when she decided to start Dazzle Dry, the lessons she’s learned along the way, and so much more.

“It's not an easy road to be an entrepreneur, owning your own business. It's not for the faint hearted, you must have a stout heart, be able to address and overcome the challenges that are thrown your way.” - Vivian Valenty

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Vivian shares about her elementary Entreprenista ventures (2:43)
Vivian talks about what she studied in college (7:18)
Vivian tells us when she decided to start her own company (10:14)
Vivian discusses the lessons she’s learned (13:35)
Vivian shares how she overcame the tough times during the recession (25:03)
Vivian tells us her mantra (36:30)
Vivian shares what’s coming up this year in her business (37:11)
What being an Entreprenista means to Vivian (39:55)

Our Favorite Quotes:

“I'm able to plant and grow trees for every order that we receive on our retail site.” - Vivian Valenty
“I have the background to create products and I have a passion for creating products. So that's when we launched Dazzle Dry in 2007, with only nine colors.” - Vivian Valenty
“I like to help, that's what my life has been, you know, wanting to help as many people as I can.” - Vivian Valenty

Connect with Vivian Valenty:

DazzleDry.com

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Mar 13, 2023

00:51:29

Coming from an Entreprenista family, Sandra knew she had the spirit to run her own company. But her path of entrepreneurship has been a winding road back and forth from corporate America. She views it as a way to always be adding to her skill set, and she has certainly acquired many skills.

Today, we sit down with Sandra Campos, founder of Latina Disruptors, an event that focuses on supporting Latina founders through education, networking, and events. She shares about her first business venture, working with Selena Gomez, how she makes it through the hard times, and so much more.

“So I kind of flip flopped from corporate, you know, I guess maybe starting as an entrepreneur at a very young age, flipping into corporate, flipping back into an entrepreneur, and flipping back into corporate and now back into an entrepreneur. So, you know, it's definitely been a pivot. But for me, it's always been about continuing to add my skills.” - Sandra Campos

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Sandra explains where her Entreprenista spirit comes from (1:55)
Sandra discusses her first business venture (4:53)
Sandra talks about how she came to work with Selena Gomez (9:44)
Sandra shares more about Fashion Launchpad (16:10)
Sandra details the business model of Fashion Launchpad (28:54)
Rapid fire questions (30:25)
Sandra gives tips to all the mom Entreprenistas (34:53)
What Sandra does to get through the hard times (41:43)
What being an Entreprenista means to Sandra (45:35)

Resources Mentioned:

Our Favorite Quotes:

“I was making clothes, I was sewing them, I was doing things, and I was creating home products for my mother's home which thankfully she didn't kill me because I was really making some really ugly things.” - Sandra Campos
“You have to be ready for the dips, and you have to be ready for the highs, because sometimes they come in an hour, the same hour on the same day. And sometimes you're lucky enough to have a week in between.” - Sandra Campos
“Take that moment and create that self love and take the time to be good to yourself and be kind to yourself, because there's too many people out there that are unkind.” - Sandra Campos

Connect with Sandra Campos:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Mar 06, 2023

00:54:26

Growing up in an Entreprenista family, Ambika always had exuberant ideas for what she wanted to do for work. It wasn’t until she decided to quit corporate America to go to business school that she was able to combine her passion for helping women with her need to start her own company.

Today, we sit down with Ambika Singh, founder of Armoire, a subscription based clothing rental company. She shares all about her career path, her anti-advice on fundraising, the challenges she’s faced growing a company like hers, and so much more.

“I grew up sharing clothes and thought it was lovely and fun. And so rental to me is like that expression helped by the Internet.” - Ambika Singh

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

We've collaborated with Armoire to provide a unique offer for all of our Entreprenistas. By using the code ENTREPRENISTA and following this link, you can receive up to 50% off your first month's subscription, along with 2 additional bonus items!

This week's takeaways from Entreprenista:

Ambika shares her childhood ambitions (2:54)
Ambika talks about her career path and how it led to starting her business (6:18)
Ambika gives advice for fundraising (22:05)
Ambika explains how she handled difficult feedback from a potential male investor (27:48)
Ambika tells us about the challenges she’s faced and how she overcame them (31:34)
Ambika shares about her biggest surprise (34:46)
Rapid fire questions (39:25)
How Covid affected Ambika (40:59)
What being an Entreprenista means to Ambika (48:15)

Resources Mentioned:

Slack

Our Favorite Quotes:

“The sting is always so much less painful than what I anticipate it's going to feel like, like the fear of failure and the actual failure are so different.” - Ambika Singh
“One really pointed thing I remember was a man that I worked for who was a great mentor, sponsor of mine had a good set of data that some of you may have heard that women tend to over-educate, over-credential. And so we had this like, sit down with me and he was like, ‘you want to do this? Like, you don't need any of that like school stuff and whatever. Like I'll give you a sabbatical. Like you go figure this out. Like you're ready to do it. You don't need somebody's, like, stamp of approval.’” - Ambika Singh
“But I do take a lot of, kind of, like, comfort in the fact that I, most of the time show up and do my best. And so when I don't do my best, that is really a painful and hard loop to talk myself out of. So most of the time, I do my best.” - Ambika Singh

Connect with Ambika Singh:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Feb 27, 2023

00:45:02

As a generalist, Ariel dabbled in many different career paths, before settling into advertising. After a few years, she decided she wanted to do something more entrepreneurial, like working at a start-up, but instead she found herself desiring to start a company. So she quit her job.

Today, we sit down with Ariel Kaye, founder of Parachute, a brand that offers premium linen essentials. She shares why she quit her job quickly, a lot of advice on raising capital, the type of podcast marketing she prefers, and so much more.

“So I had my ‘Aha moment’ about home and design and these blogs and or the blog that I was working on and the shopping and the designing and helping friends and like what if I could merge my interest in building brands and connecting with customers and you know, having these deep relationships, but also with home?” - Ariel Kaye

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Ariel tells us about her background (1:47)
Ariel shares why she quit her job so early and if she recommends it (4:53)
Ariel gives advice on raising capital in nontraditional ways (8:35)
Ariel reminisces on the day she launched the site and went live (13:32)
Ariel discusses her thoughts on marketing through podcasts (19:11)
Ariel shares about the evolution of her team and how she goes about hiring (22:20)
Ariel gives us her learning lessons of raising capital (27:26)
Rapid fire questions (34:40)
Ariel keeps it real on how she manages motherhood while running a business (36:00)
What being an Entreprenista means to Ariel (39:49)

Resources Mentioned:

Our Favorite Quotes:

“The other thing I think, is just like founders are so almost like, across the board, they're all so type A, and perfectionist, and have such high standards.” - Ariel Kaye
“Asking for questions and asking for help is a superpower.” - Ariel Kaye
“If someone asks you the question about ‘how do you have balance?’ just like don't answer, it's a, it's not worth it. It's not real.” - Ariel Kaye

Connect with Ariel Kayes:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Feb 20, 2023

00:55:39

Jenna joined radio because her long hair was more important to her than being a television news anchor would allow. Her hair was a part of her she wasn’t willing to part with. She had no idea that over a decade later she would become more known for her skincare products than her hair.

Today, we sit down with Jenna Owens, founder and CEO of Fitish, a CBD wellness and skincare brand. She shares where her inspiration for Fitish came from, why it’s important to hire quickly, the constraints she has faced owning a CBD company, and so much more.

“I just hope I can get it into the hands of more people so that it can be useful for them. Because that's what feels like may ultimately be the success of this business, right? As people that need this product, right? And figuring that part out. So yeah, that's what keeps me going now.” - Jenna Owens

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Jenna shares about her background in radio (2:04)
Jenna discusses the inspiration for Fitish (7:12)
Jenna tells us how she learned about product development (12:40)
Jenna shares why it’s important to balance your emotions and hire quickly (20:03)
Jenna talks about her biggest business surprise (27:38)
Jenna discusses why she left her job in radio (33:55)
Jenna tells us about the constraints of having a CBD business (37:02)
Rapid fire questions (47:21)
What being an Entreprenista means to Jenna (50:09)

Resources Mentioned:

Canva
Klaviyo
Fitish 20% discount code: ENTREPRENISTA

Our Favorite Quotes:

“They all told me I had to cut all my hair off, and I just didn't like it. You know, I didn't like being told that––I'm a very stubborn woman.” - Jenna Owens
“ I knew my audience, I knew the women that followed me and listened to me, they didn't have a ton of disposable income. I knew that data from being on the radio show. So I knew who my follower was, I knew who the listener was. And I wanted to market to them, right? To the everyday woman––working woman––and they bought it.” - Jenna Owens
“Oh my gosh, I was just destroyed by that in a great way. I just went ‘this is it. I mean, I'm onto something here, like, this is it, no matter how hard this is. This is it.’ And it just felt that it gave my little side hustles such a deeper sense of purpose.” - Jenna Owens

Connect with Jenna Owens:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.