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Submit ReviewHave you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age?
In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is.
We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are created on the dark web.
Plus, we'll provide practical tips on how to protect yourself from ransomware and how to buy and install software to keep you safe online.
We'll also discuss the significance of ongoing website maintenance and security updates and why they're essential in preventing cyberattacks from happening to you.
Tom Kirkham, founder and CEO of IronTech Security provides cybersecurity defense systems and focuses on educating and encouraging organizations to establish a security-first environment with cybersecurity training programs for all workers to prevent successful attacks. Kirkham brings more than three decades of software design, network administration, computer security, and cybersecurity knowledge to organizations around the country. Tom is a 2x Amazon Best Seller, and his new book is titled: Hack the Rich - A Cybersecurity Parable.
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In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO.
First up, we will be breaking down website growth. It's important to have a clear understanding of what website growth means and how to measure it. We also talk about the expectations around what your marketing budget should be, the pitfalls of being a generalist, and how to measure gaps in your website strategy.
Joining me for this conversation is Aaron Carpenter. Aaron is the founder of Legendary Lion Creative Agency and Mental Health Marketing.
In 2011 Aaron founded Legendary Lion Creative Agency to help small businesses grow and succeed. Since then he has worked with hundreds of mental health clinicians and group practices worldwide to help them grow their practice with his trademarked “Private Practice Growth System”. In 2021, Aaron joined the awesome mentor team at UGURUS to provide support for growing agencies worldwide.
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What does every lawyer get wrong about personal branding?
In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.
Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority.
For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own category, and monetizing your personality.
Throughout the episode, Karin and Chris explore the idea of branding when it comes to personal brand, discussing its importance and how it can impact your career as a lawyer. Tune in to Counsel Cast to learn from the experts and gain valuable insights into the world of law and counseling. Plus, stick around until the end to hear Chris' book recommendation.
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How do you grow your email list?
And better yet, WHY is it important for you and your firm?
In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry.
We also touch on why email marketing is important, especially if your business is primarily referral-based.
Kendra has more than 15 years of experience in marketing. She has managed one of the world's most iconic brands and spends her time now helping small businesses, entrepreneurs and nonprofits create marketing plans that provide results. Her passion is email marketing as that is one of the best ways to get results.
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With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology?
And better yet, HOW do you do it?
Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology.
Keith is a recovering Washington insider who has been at the forefront of aligned business transitioning for legal operations. He worked in Washington DC as a Strategic Legal Business Consultant and Transition Specialist for more than two decades. His clients include multinational AmLaw firms and government regulatory and intelligence agencies.
He left Washington to help smaller law firms become more efficient, competitive, and profitable. His legal and regulatory experience means that he doesn't just know the buzzwords; he understands the business of law.
Keith has acquired a depth of expertise in the business of small law firms, which gives him a rare insight into streamlining performance and moving firms away from inefficient “siloed” legal operations. He specializes in translating complex legal processes and technology into efficient and highly effective law firm operational strategies and capturing business value via strategic performance. He cost-effectively transitions legal operations, the legal value dialog, and the lawyer/client/staff relationship.
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Why does your website need maintenance?
Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly?
We’re talking about exactly why this is so important on the podcast today with David Forman.
We joke that David was writing code in the womb, but the truth isn’t that far off. He started building websites in middle school, before the internet was even a thing. Even while he was pursuing other career paths, that passion never subsided.
Though he had a full-time job in retail, David started and ran Clarity Creative Group on nights and weekends. After attending a Coding Boot Camp at the University of Central Florida, David was inspired to jump into digital marketing full-time and that’s when Clarity really took off!
Today, David’s focus is no longer on SKUs or holiday displays, but on helping small- and mid-sized businesses grow through digital marketing. David’s unique skill allows him to identify and jump on new opportunities. It’s tough to keep up in a world of constantly changing algorithms and standards, but he manages it flawlessly.
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AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm.
But will it replace traditional jobs? Is it still necessary to hire out certain roles?
And how can you leverage this AI technology as part of your marketing strategy? How do you identify where in your content creation process makes the most sense to use AI?
Joining me for this conversation is Simon Kingsnorth. Simon is a global marketing expert and best selling author. He is also a keynote speaker and CEO of SK, a global strategic marketing agency.
If you’ve been wanting to test out AI and realize its power within your own practice, you will take away a ton of value from our conversation.
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Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?
Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.
As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
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How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business?
Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth.
Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 29+ years of experience, Mitchell has handled business development, marketing, firm management, along with business transactional work for clients of the firm.
He has extensive experience with corporate governance, commercial transactions, real estate, and risk analysis. Using his years of practical experience, he drafts contracts, negotiates purchases, and can manage outside counsel for any corporate situation. For business owners and executives, he creates and implements estate plans, along with succession plans to help companies continue for future generations.
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What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies?
Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way.
Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results.
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