- Publisher |
- Anita Siek
- Media Type |
- audio
- Podknife tags |
- Brand Development,
- Business,
- Entrepreneurship,
- Management & Marketing,
- Psychology
Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
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Submit Review"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.
Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!
***Join us here: wordfettigroup.com/wordfettiyourwords***
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration.
In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April. 2 times. wordfettigroup.com/freemasterclass.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creppin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too!
Final chance to join us in the challenge:
www.wordfettigroup.com/3daychallenge
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again on the 20th of April, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.
In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.
Join us now on early bird, for only $49 - but hurry, prices go up soon.
www.wordfettigroup.com/3daychallenge
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.
Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.
Join us now on early bird, for only $49 - but hurry, prices go up soon.
www.wordfettigroup.com/3daychallenge
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions.
In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, which opens later this month. Join the waitlist here wordfettigroup.com/wywwaitlist
I also speak about the 3-day live masterclass series we're running to help you write better copy. 2 x 60-minute masterclasses, 1 x live QA with me, and a pop-up Facebook Group to hang and network with like-minded folk. You ain't gonna wanna miss it.
Join us now on early bird, for only $49 - but hurry, prices go up soon.
www.wordfettigroup.com/3daychallenge
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the question: How do you confidently communicate what you sell through messaging?
In this short and sweet episode, I dive into:
- The biggest mistake so many businesses make when it comes to writing copy;
- Key differences between messaging and copy (and how you should approach writing both);
- The #1 question you must ask when writing in a way that gets your audience feeling seen and heard;
Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.
Join us now on early bird, for only $49 - but hurry, prices go up soon.
www.wordfettigroup.com/3daychallenge
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about:
- The key challenges she experienced in communicating and writing for a specialised niche;
- How she was able to achieve a 25% conversion rate, which sold within 2 weeks through applying our methodologies;
- How she helps her clients repurpose their client; and
- What her biggest takeaway and learning has been via WYW.
We are LIVE! For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.
Join us now on early bird, for only $49 - but hurry, prices go up soon.
www.wordfettigroup.com/3daychallenge
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you're finding yourself constantly running out of time, feeling like you're a hamster on a wheel, and being "so busy" then you're not gonna wanna miss this episode.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist
Get our 5 e-copy lessons: wordfettigroup.com/freebie
You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I get always when I chat with my friend, and online biz pal, Tina Tower. Having been in the online biz world for almost 20 years, having sold businesses, and now helping other entrepreneurs go from 1:1 to one-to-many, I thought I'd bring Tina onto Brandfetti to chat about some of the curliest topics, such as:
- What Tina attributes as the key success measures for thriving online business owners;
- How Tina personally manages the juggle between biz growth, family, kids, and life;
- Challenging the status quo, being the breadwinner in the family, and how Tina navigates around this.
This is an epic episode, and I cannot wait to share this conversation with you!
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Enjoyed this episode? Make sure you screenshot, tag me @anitasiek and @tina_tower, and share with us your biggest AH-HA!
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side hustle and I was immediately sucked into her smiley contagious energy, her approachable nature and how she was just so uber relatable.
6 years into the business now, our e-paths got connected, I'm grateful for our connection and I'm SO thrilled to bring Amy onto Brandfetti and share her wisdom gems with you all.
Amy Porterfield is one of the OG online business leaders. Having built a 8-figure online business, supported over 50,000+ students in her course and over 49 million + podcast downloads on her chart-popping podcast: Online Marketing Made Easy, Amy now adds "New York Times Best Seller" onto her repertoire with the recent release of her book: Two Weeks Notice.
In this juicy conversion, we dive into:
- The biggest characteristics that Amy believes make a successful and profitable online business;
- What to do when things don't go to plan and you don't have the results you want from a launch;
- How to build an engaged email list;
- How to navigate around the fear of sending "too many emails" and being "spammy";
- The difference between free vs paid content;
- Amy's biggest flearnings (failure and learnings) throughout her journey in online business.
Be sure to grab your copy of Two Weeks Notice, her recent book NOW!
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Enjoyed this episode? Make sure you screenshot, and tag me @anitasiek and @amyporterfield and share with us your biggest AH-HA!
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences for any product-based business, and why you MUST be obsessed with the problem you solve.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
Reference to the e-commerce email templates from the episode: https://wordfettigroup.com/e-commerce-email-templates
In a world where so much is pushed out at record speed, how does one create content that actually stands out? How does one actually create something that's insightful and original? In this episode, I dive into 3 truth bombs around what's key to creating stand-out content in a world with ChatGPT.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk of business, marketing and content over the last 3 months. So in this episode, I dive into my personal thoughts and opinions around AI, and my answer as to whether it will replace the jobs of copywriters. I also test drive 3 AI copywriting platforms for you (so you don't have to) and share with you the pros and cons of each and how we're using AI in our business.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience. Perhaps you're feeling like your old messaging and copy just simply doesn't land anymore. Or perhaps you're wanting to introduce a new offer and you're questioning how to exactly structure your website pages.
Whatever the reason, if you're about to embark on a website re-rewrite or refresh project then THIS EPISODE? is for you.
In it, I dive into the 3 must-ask questions to help you know how to structure your website pages, how knowing your customer's journey is going to help you create a website structure that's going to help with conversions, and the one test (and question) I always check in on before I hit "publish" on a new website.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is coming from a Copywriter. In this episode, I dive into answering one of the most commonly asked questions from our audience: How do you overcome writer's block? And give you the ultimate cure.
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another way? In this episode, I share with you some of the learnings I've had in navigating around this, what I've previously shared with my students in WYW, and also 5 alternative routes to looking at pricing as a copywriter so you can make an informed decision to best suit your working style and needs.
In this episode, I also share about our signature Copywriting program and mentoring community: Wordfetti Your Words. Doors to WYW will be reopening again in April, so if you'd love to be the first to know, then make sure you join us on the waitlist: www.wordfettigroup.com/wywwaitlist
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in a 9-5 and you're thinking of potentially starting a side-gig in copywriting? Then you're not gonna wanna miss this episode.
In it, I share with you exactly how I started my side-hustle journey to growing Wordfetti, how long it took for me to get my first lead, and 8 key elements that I'd share and tell myself to focus on if I was at the very beginning stages of my journey again.
In this episode, I also share about our signature Copywriting program and mentoring community: Wordfetti Your Words. Doors to WYW will be reopening again in April, so if you'd love to be the first to know, then make sure you join us on the waitlist: www.wordfettigroup.com/wywwaitlist
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Follow me on IG: @anitasiek
Follow Wordfetti on IG: @wordfetti
Get our 5 e-copy lessons: wordfettigroup.com/freebie
Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world wide. In this episode, I throw down 5 marketing lessons we can all learn from Riri and how you can also apply this in your business and in your marketing.
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here: wordfettigroup.com/freebie
There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing and HOW you can lean into a powerful organic marketing strategy (and doesn't have to hurt the purse strings) to get in front of the right eyeballs.
Enjoyed this episode? Make sure you tag myself @anitasiek and Lisa at @lisabyrnemarketing with your biggest takeaway.
And pssst. Have you signed up to our 5 copy e-lessons? Grab it for FREE here: wordfettigroup.com/freebie
Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to how you can get more mileage from penning up a blog.
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem solving mode, there is one big step that so many business owners are getting to make. I cover that exact question, in this short and sweet episode.
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO's and DON'Ts of creating a freebie. This is a must listen if you're currently in the midst of creating a freebie to build your email list.
Psst. Within 48 hours, we'll be hitting LIVE on our Digi-Product Funnel Email Templates (with email templates created for what comes after the Freebie included) and our Sales Page Formula on our Wordshop. Designed specifically for online course creators, this is the ONE go-to email template kit you don't want to miss. Join our email list TODAY before we launch on the 5th for an exclusive offer when we launch!
Buy it here from the 5th of February 2023: wordfettigroup.com/shop
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie
The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? what are we predicting? what's working, and what's not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we're predicting for the online course world in 2023, whether one should charge more for payment plans, and whether low dollar offers still have a place as a strategic funnel strategy.
Enjoyed this one? Make sure you tag @stephtaylor.co and me at @anitasiek and share your biggest takeaway.
Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But how the heck do you even start and approach a collaboration conversation?
In this episode, I bring in Collaborations expert, Danielle Wiebe to chat about what makes a strategic collaboration, the anatomy of a killer collaboration pitch, and the key elements you must consider before and during a collaboration.
Enjoyed the episode? Follow Dani at @danilivinglife and @businessbabesco.
Join in on the Business Breakthrough Conference (free!) that I'll be speaking at next week. BBC is a virtual conference dedicated to helping you shift your mindset, boost your revenue, and oomph up your visibility, and it's all happening on Jan 30th, 2023 8:30 am - 5 pm PST + Jan 31st, 8:30 am-12 pm PST. babes-collective.mykajabi.com/a/2147527253/sj2aMqkc">CLICK HERE TO GRAB YOUR TICKET.
"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna want to tune into this episode my friend. In it I dive into 5 truthbombs as to how this could be costing your brand visibility and money, why I love unsubscribes, and 3 things that have really helped me and us personally embrace emails in marketing and launching.
Want more BTS? Follow me on @anitasiek and the team at @wordfetti
Want to get 5 e-copy lessons in your inbox? Get it here: wordfettigroup.com/freebie
What the heck is a Downsell and why should you consider having one for your next launch? In this episode, I dive into how a Downsell can help you increase your sales for your next launch when it might be the right time to consider a downsell and how it helps you create more sales for your next launch as well.
Want more BTS? Follow me on @anitasiek and the team at @wordfetti
Want to get 5 e-copy lessons in your inbox? Get it here: wordfettigroup.com/freebie
As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through our launch strategy, email sequences, copy, and sales pages, I know a thing or two both through practice and through my own launch learnings (via our own launches) about the yay's and nay's of long-form sales pages.
In this episode, I dive into the 5 big no-no's and mistakes I see on sales pages, and go through how you can turn their missed opportunities into conversions.
We are officially launching The Sales Page Formula (our proprietary long-form sales page framework) on the 29th of January on the Wordshop. Want to get first dibs and an exclusive goodie with it? Join our email list, and snag our 5 free e-lessons here while you wait: wordfettigroup.com/freebie
Follow me on @anitasiek and the team at @wordfetti!
A lot has changed in the online course creator world in the last 3 years. In this episode, I dive into 5 key shifts that I am predicting in the online course creator world, what I feel like you should focus your energy on, and why I'm excited about what's to come this year in 2023.
In this episode, I refer to a few things:
- Wordfetti Your Words (our signature online copywriting program) - will launch in April 2023. Click here to join the waitlist.
- Episode 209: How I have sold out my high touch mastermind 3 years in a row with 1 email. Click here to listen
Psst. Want 5 e-lessons for FREE on how to uplevel your copywriting game? Get it here: wordfettigroup.com/freebie
Follow me on @anitasiek and the team at @wordfetti!
2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing, copywriting and content for businesses this year. What should you potentially focus your energy on? What is going to give you the best bang for buck? How will video marketing evolve? I cover it all in this episode.
In this episode, I refer also to a recent episode I did with Tiffany Alysa about Community Building. Listen to it here: https://pod.link/1464154049/episode/43eb46837d36298b74ceb8d953cc0be5
Psst. Want 5 e-lessons for FREE on how to uplevel your copywriting game? Get it here: wordfettigroup.com/freebie
Follow me on @anitasiek and the team at @wordfetti!
Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!), challenges (I share a pretty vulnerable one here), and wins.
Don't forget to follow me on @anitasiek and the team at @wordfetti to see more BTS.
Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Sometimes it's not about knowing ALL of the answers. But it's in knowing the right questions to ask. In this episode, I share with you 5 powerful non-traditional end of year reflection questions.
Grab a cuppa, your fav notepad and a pen for this one.
Enjoyed those questions? Hit screenshot and tag me over at @anitasiek and share what your biggest insight was.
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Systems? Have the power to set you free. But where the heck does one begin when the world of tech, automations and processes make you feel like you're stuck in a never-ending vortex? In this episode, I bring in my client and Mastermind alumni, Kiah Worling, to dive into how you can use systems and automations to create more white space in your calendar, how to choose what tech stack for your biz, daily habits to calm down your nervous system, productivity hacks around Inboxes, and daily rituals.
Enjoyed this one? Make sure you tag @kiahworling and me at @anitasiek and share your biggest takeaway.
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Building a community is perhaps one of the most underrated ways for you to build your business. In this episode, I bring in Tiffany-Alysa Accardi, community builder and founder of Gals that Brunch to chat about how you can use community to grow your business. From the 5 key ingredients to building a community, to the biggest mistakes businesses make when building a community, to how it all correlates to sales and retention this is an episode not to be missed.
Enjoyed this one? Make sure you tag @tiffanyalysa and me at @anitasiek and share your biggest takeaway.
Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Out-of-offices are perhaps one of the most underrated ways for you to connect with your audience (yep!). In this episode I dive into:
- Why your out of office isn't just "I'm away from X date to Y date and I'll be back on ABC date"
- How you can drive leads with your out of office
- The 4 must-have elements to inject into your out of office
And if you're tuning in? I've got an added Xmas gift for you, snag our Xmas out of office email templates for FREE right here: wordfettigroup.com/xmas
Be sure to tag @anitasiek and @wordfetti if you end up using them and setting em' up.
You're welcome! ;)
Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.
HEY HEY! Heads up my friend. Doors to Captionfetti are closing soon at 11:59pm AEST 15th of December. wordfettigroup.com/captionfetti
Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
Make sure you follow me on @anitasiek and the team at @wordfetti
In this episode I talk about the 3 things I'm taking time to set up in the next week so that the team and I can "switch off" for the next 2-3 weeks over Xmas and New Years.
Doors to Captionfetti is officially open! Until 11:59pm AEST 15th of December. wordfettigroup.com/captionfetti
Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways
Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie
Want more BTS? Follow me on @anitasiek and the team at @wordfetti
Oh boy. What a year this year has been! In this episode, I share my 5 big lessons and takeaways from the year 2022.
Pssst. I recently started my TikTok account @anitasiek - come join me there!
Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie
So I've decided we're going to test and play in the world of video marketing in 2023. And we've kickstarted the journey with some planning on this side of the year. In this episode, I dive into what I did recently to batch record 30 videos, why words still matter in the video, how I did the planning of it, and the 3 types of videos I'm going to test especially in the realm of Reels and TikTok. I invite you to follow me on @anitasiek and us at @wordfetti as well as my TikTok account @anitasiek to check out the experiment I'm gonna start runnin' as we test more with video! Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie
Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now.
Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie
Want more BTS? Follow me on @anitasiek and the team at @wordfetti
Left Black Friday planning too late and not a fan of having to participate in discounting your offers? I hear ya. You don't ALWAYS have to discount when it comes to Black Friday. In this podcast episode, I dive into 9 non-traditional ideas you can participate in this year, where you don't have to discount.
Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie
Want more BTS? Follow me on @anitasiek and the team at @wordfetti
When it comes to standing out in today's industry - it's no longer just about features and benefits. Customers today seek more and want more. In this episode, I bring in a personal brand specialist and executive coach Petra Zink to dive into how to build trust and get high-ticket clients, why being the best isn’t good enough anymore, how to stand out in a crowded market, and what it actually takes to build trust and authority in your industry.
Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie
Enjoyed this episode? Screenshot and tag Petra at @petra_zink and @anitasiek and share your biggest takeaway!
One of the biggest pain points I see my audience have is being able to LET GO of writing all the things for their brand. They outsource but end up re-writing everything, or they find as their business grows and other teamies are writing for their brand, it becomes inconsistent.
In this episode, I dive into the powerful tools of word banks, what it is, and why. you need it, and how you can create one with just a couple of minutes for your brand.
Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfettigroup.com/freebie
And be sure to follow BTS at @anitasiek and the team at @wordfetti
Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!
Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfettigroup.com/freebie
And be sure to follow BTS at @anitasiek and the team at @wordfetti
2 weeks before our WYW launch I went on a 1-week solo retreat. Old me would have said I didn’t have time but Anita today made this a priority and I firmly believe creating the space for me to reset and recharge before this launch prepared me to truly step into my best self. To face the ups and downs of the launch.
In this episode, I share the 5 big lessons I learned from this retreat.
For more BTS, follow me on @anitasiek and the team at @wordfetti
For the last 3 rounds, I have sold out by high touch 1:1 mentorship meets 7-month Fetti Mastermind experience with 1 email. Yep. You read right. Simply 1 email!
No launch activity. No fancy sales page (it's on a Google Doc - HA!).
Just 1 email. This episode throws down on how I've been able to do this (as in all transparency, there are a few things behind the scenes beyond the 1 email that's contributed to it!), but also it's my hope that it inspires you to think about "launches" differently.
Want to be part of my Fetti Mastermind waitlist for 2023? Join here: https://wordfettigroup.activehosted.com/f/37
Follow me for more BTS here: @anitasiek and the team at @wordfetti
So. We've just wrapped up our 5th launch for Wordfetti Your Words, our signature copy and psyc course and I'll have to say -- this launch was very different, and never have I leaned in MORE the power of being able to write copy at any time. We had our SLOWEST intake for the 1st 2-3 days. However, by doing the 3 things that I share in this episode, I firmly believe we turned our results around, by not only beating our previous launch but having our HIGHEST close cart day ever with over 60% of our sales coming in in the final 24 hours.
Wrap your ears onto this BTS episode now!
And don't forget to follow me on @anitasiek and the team at @wordfetti.
Want to join the waitlist for the next time we re-open doors to our copy course? pop your name on the waitlist here: wordfettigroup.com/wywwaitlist
Want to get 5 free copy e-lessons? Snag it here: wordfettigroup.com/freebie
Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.
Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie
And for more BTS follow me on @anitasiek and the team at @wordfetti
For our final WYW Case Study this round, I wanted to bring in a WYW Alumni who has been part of the family since the very beginning. Amy Michelle Southall joined me in WYW when it was in BETA, back in early 2020. 2 years on, and 2 bubbas later, Amy STILL refers back to our framework in WYW and is now using our methodology for her NEW brand.
In this episode, we dive into: - Joining WYW as Amy was just about to embark on motherhood herself. - How she's used WYW and our methodology for her first business, and now her 2nd business. - The biggest mistake she made with her first biz, and the one thing she's doing differently this time. - Finding the time to build her business while juggling the ups and downs of motherhood.
Enjoyed this episode? Be sure to check Amy out here: @mamahoodwellbeing
Doors to WYW are closing TOMORROW! 11:59pm AEST 18th of October. This is your FINAL call fam. Got questions? Slide into the DMs! wordfettigroup.com/wordfettiyourwords
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Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti
In this episode, I dive into some of the recent questions I've had through DM's, emails, and the live webinars I've run about DIY-ing your website and also about our signature copywriting and psychology program Wordfetti Your Words. From the pros and cons of outsourcing and DIY-ing to why Wordfetti Your Words is different from other copywriting programs out there, I dive into some of the most asked questions during this launch.
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Doors to WYW are currently OPEN!!! Check it out here: wordfettigroup.com/wordfettiyourwords (we close 11:59 pm AEST 18th of October, so get in quick!)
Is Wordfetti Your Words for me if I'm a marketer, copywriter, or content strategist? YEP. In fact, we've mentored a LOT of our fellow logophiles in WYW. One of the legends we've had the pleasure of mentoring? Kate is a content strategist and email marketer who specialises in helping service-based biz owners grow their community and build their client base through email.
In this episode, we dive into: - Why Kate joined us in WYW even though she's had years of marketing experience - How Kate used our Wordfetti framework (the one we teach in WYW) to nail her messaging across her emails, her website, to even her content planning on social media and launches - The difference between growing your email list as an e-comm brand vs service-based brand - How you can grow your email list and the 3 must-have themes to an email sequence - The 1 email you must have to kick start your email growth journey
Enjoyed this episode? Be sure to check Kate out at @kateemiley
You can also go snag the Freebie Kate shared: kateemiley.com/email-like-a-boss-sample
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Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti
In this WYW Case Study episode, I bring in Rachael Bonnetti, ex-EA of C-Suites turned digital course creator and mentor for executive assistants. Rach first joined us in WYW a year ago, and over the last 12 months, in applying our methodology, she has seen some heckin' incredible results including a number of viral posts on LinkedIn. In this episode, we talk about Rach's transition from the corporate world to her biz, the challenges she had in finding her unique voice for her brand, how she cracked the code to creating content that's highly shareable, and potentially viral, and how her content and to copy together has resulted in more qualified leads and conversions for her biz.
Follow Rach at @rachaelbonetti
Want to get EPIC results like Rach did? Then I invite you to join me in my free LIVE masterclass tomorrow on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class and if you're signed up to the class.
You'll unlock a MEGA bonus surprise.
Join up here: www.wordfettigroup.com/freemasterclass
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Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti
From 0 website to getting nearly 100 qualified leads within less than a week of website launch. Yep! For this killer episode I am thrilled to bring you one of our incredible success stories from WYW, and introduce you to Sachi, a certified registered nurse anesthetist (CRNA) who joined us in our May 2022 cohort, and graduated launching her website, her podcast, her email list and social media within 5 months with the leads FLOWING in!
In this episode, we dive into: - Her story from service biz owner to digital course creator (in a completely different field!); - Starting her 2nd business and why she decided not to outsource her copy; - Perfectionism and imposter syndrome and how she navigated the gremlins; - Our framework that Sachi applied across all of her channels: from website, social media, podcast, and email; - How she got 100 leads within 1st week of the website launch.
Follow Sachi here: https://www.instagram.com/thecrnaclub/
Want to get EPIC results like Sachi did? Then I invite you to join me in my free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class if you're signed up for the class.
You'll unlock a MEGA bonus surprise.
Join up here: www.wordfettigroup.com/freemasterclass
Finding your brand voice isn't just about "what's cool" "cheeky" or "omphing things up". Nope! In this episode, I dive into throwing down what is a brand voice and the difference between voice vs tone of voice (there is a difference!), why it’s important you have a brand voice as a brand, and the 3 questions to ask before you uncover your brand voice.
Heads up: We are opening doors to our signature course Wordfetti Your Words next week, and we are about to drop an EPIC announcement in a few days. Sign up here: www.wordfettigroup.com/wywwaitlist
Want a taster of what my vibe is and how I teach? I am hosting a free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! Want in? Join me here: www.wordfettigroup.com/freemasterclass you won't want to miss this!**
So it's no secret that video content has EXPLODED and become more important than ever when it comes to marketing your online business. With that, I bring in fellow IG pal and Reels Queen Alisha Marfatia to give us the 101 on all things Instagram Reels.
In this episode, we dive into: where you can start if you're NEW to Reels, how to come up with reel ideas strategically with share, Alisha's behind-the-scenes process of ideating and creating reels, the biggest mistakes business owners are making when it comes to reels, the ingredients to creating a reel that gets traction ANNNDDD the power of text and words on a reel to drive action and conversions.
Make sure you tag @thesocialimpact.co and @anitasiek @wordfetti on this episode and share with us your biggest AHHA!
PS. I am hosting a FREE Live (no pre-recordings here fam!) Masterclass to teach you how to stand out (and convert) through captivating copy. Want in? I've got 2 times available, snag your seat here: wordfettigroup.com/freemasterclass
Feel the "ick" when it comes to talking about your offer or "selling"? Then this episode is for you, my friend. In this episode, I dive into WHY we wobble and WHY the "ick" happens, how to create confidence in what we say, what we write, and 3 ways you can navigate around this discomfort of "selling".
And pssst! I am only sharing this ONCE. But I am opening doors to my signature copywriting and psychology program: Wordfetti Your Words on the 11th of October.
Make sure you join the waitlist on www.wordfettigroup.com/wywwaitlist, because there are some BIG exclusive bonuses (that will ONLY be available to those on the waitlist!).
And hey! If you're still reading this, make sure you hit screenshot on the ep, and tag me on @anitasiek and @wordfetti so I can say HELLO!
Un-finished websites, captions that take 1+ hours to write, and hitting the backspace key like bam ba de bam cause it's just "not sitting right". Sound familiar? In this episode, I share how even copywriters aren't immune to the perfection gremlin, and 3 mindset shifts I adopt to tame the perfection gremlin.
Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
In this sharp-shoot episode, I dive into the BIGGEST mistake I see biz founders make when it comes to writing copy, and a simple shift to make to ensure you're writing words that will have your audience paying attention.
Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs.
In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits.
Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
Ready for a cashflow injection in your business now that won't cost you $$$ on ads? You've come to the right place. In this episode, I throw down to you 5 different actions you can take right now to add a cash injection in your business. One of these actions? Can literally take less than 5 minutes!
Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
Ahhh goal planning. We hear it's important, but with so many blogs, articles and podcasts talking about the importance of goals, this episode shines a spotlight on the angle a lot of people don't talk about -- what the heck do we do when things don't go to plan? To help me with this conversation, I bring in Adam Jelic of MiGoals, where we dive into why it's important to set goals, how to intentionally do it, why we lose momentum in our goals and what to do when things don't go to "plan"? e.g. Pandemic, personal life etc.
Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
Putting a poll up on the gram' asking your audience what they want, is not a customer research strategy. If you're readin' this podcast overview right now, chances are you KNOW how important it is to do customer research and understand what your audience truly wants. But you're stuck on what to ask and how to run it.
In this episode, I highlight some of the biggest mistakes people are making when it comes to running customer research activities, what you need to focus on instead, and how we use the data we collate from customer research to literally write up our copy.
Want to get our testimonial and go-to customer research survey template? (2 x templates usually reserved for our Wordfetti Your Words students) Get it here for a limited time for $14: wordfettigroup.com/testimonial-template
For more BTS follow me on @anitasiek and the team at @wordfetti
One of the things I often say? Writing killer copy is part art and part science. In this special rebroadcast interview, where I was interviewed by Laura (of Lala Social), I dive into how psychology and copy meet, why communication is the most powerful skill you can learn as a biz owner, how to cure writer's block (yep! I ain't immune), and the biggest copywriting mistake you need to avoid.
Pssst. Wanna get your paws on 5 e-copy lessons in your inbox?
Get it here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing.
In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy).
Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
How do you approach the tricky conversation around "ah, you're too expensive"?! In this rebroadcast episode, I share with you some methods and strategies as to how to best approach this conversation (if a customer or client is asking for a discount), and also why you should never "price" based on what *you* think it the right price (more on that in the episode).
Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask the people around you to honour your needs, why we feel the need to "people please", and how to protect your energy so you don’t find yourself energetically and mentionally drained.
This is a juicy one!
If you joined this episode don't forget to tag me @anitasiek and @drrebeccaray and share with us your biggest takeaway.
Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
"This caption sucks! It didn't get any likes at all." -- sound familiar? What if I told you that measuring the success of Instagram purely based on likes is perhaps one of the biggest mistakes you can make when it comes to looking at the data and analytics of the gram'?
In this episode, I dive into why I don't measure the success of our gram' based on likes and what measure it on instead.
**We just made updates to our hottest selling product, CAPTION FORMULA WORKSHOP and we are running it LIVE for a one-off time this Friday 26th of August at 10:30 am AEST, snag your ticket right now by clicking this: https://wordfettigroup.com/workshop-live** Get in quick. All ticket holders will receive lifetime access to the replay!
Instagram at the moment is launchin' new updates left right and centre. If you're feelin' a little BLAH and MEH over Instagram you're not alone. In this episode, I share what I'm predicting for this platform, how we're personally navigating around the updates and changes, and how we're having a heap of fun while embracing it all.
Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
So you wanna be featured on a podcast, on a publication or perhaps you want to pitch for collaboration but hazard cone, you have no idea where to start, and what the heck to say. Fear not! In this episode, I bring in PR guru Odette Barry, where we speak about everything from how you write a killer pitch, and how you identify the right story to pitch to how you navigate around the mindset blocks that surround sending a pitch.
Like this episode? Make sure you tag @odetteandco and @anitasiek and share with us your biggest AHHA!
And hey before you go! Grab your free 5 days 10-minute e-copy lessons here: www.wordfettigroup.com/freebie
It’s no secret that the digital course arena has changed a lot in the last 2-3 years! In this episode, I share with you the 6 lessons I learned from our most recent course launch for our signature psychology and copywriting program: Wordfetti your Words.
Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
One of the biggest pain points our audience have?! Content planning. DUH DUH DUH. It’s one of the those things you know you gotta do but it always gets slithered down the to do list. In this episode I share with you how I am able to content plan in 25 minutes.
Want me to share with you our exact system and take you through it step by step? Make sure you’re on our email list cause we will be releasing something to help you in a week and a bit. In the meantime, grab your free 5 day 10 minute e copy lessons here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
And I’m back! From my 2 months impromptu break. This episode is timely because I personally didn’t plan for a 2-month break from Brandfetti but getting facepalmed with a bitta sickness meant things didn’t go to plan. So in this episode?! I’m sharing with YOU, what I do, when things, in fact, do not want to plan.
Pssst. Wanna get your paws on 5 e-copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie
For more BTS follow me on @anitasiek and the team at @wordfetti
In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast.
We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especially in the digital world, how she herself has successfully grown her online marketing business (the ups and downs in between too!), why she joined WYW and how gaining a deeper understanding her clients have helped her create content that resonates.
--- Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords
We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022! --
For more BTS follow @anitasiek and @wordfetti
And be sure to follow our guest Rachel here @rachelhawkinsco
Y'all know I always harp on about the importance of knowing the psychology of your audience. And whilst it's sneaky and fun to get inside someone's brain, in this episode I thought I'd share with you 3 unexpected ways that understanding psychology? Can help you stand out and create a dent in your industry and convert more.
WOO HOO the day is finally here!!!
*Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords
We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022!*
For more BTS follow @anitasiek and @wordfetti
In this episode, I'm excited to bring on another one of our incredible WYW Alumni, Anna Papaioannou is an Anxiety Coach, Breathwork Magician, and Qualified Counsellor. In this episode, we dove into how Anna differentiated herself amongst others in her space, how she paved her own path, how she navigated around the wobble of "being professional" and being "real and authentic" and how now, she is able to create content with ease and flow, and also booking out her 1:1 and having mega successes with her recent membership launch!
PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into: - 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead - The 3-part framework to how you can write copy that makes sales and stands out - Why we don't believe in the traditional marketing funnel - #1 way to selling without feeling salesy.
Join here: www.wordfettigroup.com/freemasterclass
For more BTS follow @anitasiek and @wordfetti
So. You've got the traffic and the eyeballs. What's next? In this episode I dive into the 1 question you MUST answer in order to turn your traffic into sales, and your lurkers into buyers.
PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into: - 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead - The 3-part framework to how you can write copy that makes sales and stands out - Why we don't believe in the traditional marketing funnel - #1 way to selling without feeling salesy.
Join here: www.wordfettigroup.com/freemasterclass
For more BTS follow @anitasiek and @wordfetti
Here's the thing. Where it comes to OMPH-ing up visibility? Visual, a lot of the time is what will grab attention and have you stopping the scroll. Pair that with powerful language? And that drives it home by grabbing attention, creating connection, and inviting sales. In this episode I bring in WYW Alumni Kelly, to share how the two collide, why she joined WYW despite being a brand designer and strategist herself, and how understanding the verbal elements of brand has helped not just her, but her clients too.
Follow Kelly here: @ko_studio
To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)
Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team at @wordfetti
Feel like you're *not a good writer*? This episode is for you. This is perhaps one of the biggest questions I'm asked: where the heck should I begin when it comes to copy, if I'm not a good writer, Anita? In this episode, I share with you where you should start.
To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)
Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team at @wordfetti
Want to know what makes a brand stand out? Y'all gonna wanna listen to this episode. I took the time to really think about what the brands that create a DENT in their respective industries seem to have in common, and I identified 5 core characteristics that I throw down in today's episode.
To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)
Want 7 copy hacks to boost your conversions? Yeah, you do. Get it here: www.wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team at @wordfetti
Welcome to the 1st episode of our Visibility Series. An entire month dedicated to helping you UPLEVEL your visibility (and as a result? SALES) WOOP.
If you're someone who has a lot of 50% completed things in your backlog because you've lost excitement for it and you feel it's either "not perfect yet!" then this episode is FOR YOU my friend. In this conversation, I share with you 3 reasons why "making sure it's perfect" is actually costing you money and simple mindset shifts to help you overcome the perfectionistic gremlin.
To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)
Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team at @wordfetti
Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year goals for 2020 or an office doggo.
Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti
The best advice I can give to a budding business owner? It DOESN'T have to cost you the world. Like for me, with my brand Wordfetti? I started with a $250 DIYd website and did no FB ads for the first year. You know what I did instead? I focused on what matters - my clients, and the kind of service I could offer them. So that's why, in this episode, we're going to do a little myth-busting around what it REALLY takes to start a business, and why you might be closer than you think.
Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks
What does it ACTUALLY take to build a solid business foundation for growth?! In this episode, I bring in my pal Kaylene Langford of Startup Creative for a conversation. As a business coach herself, she has seen and has helped a myriad of businesses, which means she knows a thing or two as to what the core ingredients are to building a great business. And in this episode, she shares with us the 7 ingredients.
Enjoyed this episode? Make sure you tag me at @anitasiek and @startupcreative on the gram so we have say hello!
Want 7 copy hacks to boost your conversions? Of course, you do. Get it here: www.wordfettigroup.com/copyhacks
This is perhaps one of the biggest copy mistakes I see businesses make when it comes to content, copywriting, and marketing. Take a minute to listen to this episode to see if this is something you're doing and what you should be focusing on instead!
Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks
For more BTS follow me on @anitasiek and Teamfetti at @wordfetti
In this episode, I debunk some of the biggest misconceptions and myths that surround the idea of "finding your brand voice". What is a brand voice and what is it not? And how can you start to identify what your brand voice is?
Hey! Want 7 copy hacks to boost your conversions? Get it here: www.wordfettigroup.com/copyhacks
For more BTS follow me on @anitasiek and the team at @wordfetti
5 min sure-fire copy tip coming right up in this episode. This one? Is all about cutting the unnecessary words to make your sentences stronger and carry more weight.
Like these tips? Then you might also like some more. Sign up to our 7 copy hacks to boost conversions here where everyday over 7 days I drop into your inbox with 7 more copy tips to uplevel your conversions: www.wordfettigroup.com/copyhacks
Oh. And if you enjoyed this episode, don't forget to hit screenshot and tag me on @anitasiek so I can say hello!
In this episode, I give you a peek BTS of our latest monthly QA teaching sesh inside Captionfetti, our go-to caption community. In this 25-minute bite-sized teaching sesh, I throw down 3 ways you can BOOST UP your engagement on Instagram, how to let your customers know that there are "delivery delays" on Instagram - and how to do it in a way that is gracious yet transparent, when to repurpose posts (word for word, even the same picture), when to not repurpose and how to share about your "team" or your "experience" when you're a solopreneur/freelancer, don't have years of experience, haven't posted in a while, or you are yet to hire, team-wise.
Doors to Captionfetti are currently open now for a limited time until 11:59 pm AEST 8th of April, want in? Join here: www.wordfettigroup.com/captionfetti.
Ready for a caption hack? In this short and sweet episode, I throw down a simple hack as to how you can turn 1 caption idea into 4 additional pieces of content. Yep. Really.
Stuck on your captions and wanna get your paws on the EXACT system to know what to say and how to say it, and a simple activity that will generate you pages of tailored content ideas? Say hi to our hottest wordshop product: The Caption Formula Workshop for $67? Get it here: www.wordfettigroup.com/workshop
Got yourself a copycat and have no idea how to navigate around it? Fear not. In this episode, I share with you from a lawyer lens but also from personal experience how I have navigated around copycats. From what to do, what to not do, to why you shouldn't send an email first up being doing this 1 step!!!
Want 7 copy hacks to boost your conversions? You're NOT gonna wanna miss this www.wordfettigroup.com/copyhacks
For more BTS follow me on @anitasiek and my incredible team at @wordfetti
Humanising your brand is one of the most powerful ways for you to create connection with your audience. And nope this isn't about you sharing your entire life story out there! In this episode, we're going to talk about ways you can humanise your brand and your copy, and how this in turn will help you make more CASHOLA KACHINGS!
Pssst. Want to get your paws on our newest freebie, teaching you our 7 big copy hacks to boosting your conversions? Get it here: www.wordfettigroup.com/copyhacks
For more, follow me on @anitasiek and the team at @wordfetti
In this special rebroadcast episode, I share with you a recent interview I had where I spoke with friend and legend Kaylene (of Startup Creative) about how we can navigate the world of social media during these uncertain times and when you're in a funk. In this episode, we dive into how to navigate around call to action, what to post during uncertain moments, how and where to best engage with your audience, and ways to manage losing followers.
Psst. Want to get 7 copy hacks to boost conversions? Sign up here: wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team on @wordfetti
Content noise. Same-sameness. Fluff. You're a smart cookie and you don't want to add to the digital noise. But where the heck do you begin when it comes to grabbing your audience's attention when it's become harder than ever? Fear not. In this episode, I throw down some sure-fire ways as to how you can do just that.
Psst. Want to get 7 copy hacks to boost conversions? Of course, you do. Sign up here: wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team on @wordfetti
Find yourself critiquing as you go or that you wanna make sure it's "perfect" before you hit post? This episode is for you. In this episode I dive into 3 simple mindset reframes to help you not let the perfectionist gremlin get in your way of epic business and brand growth.
Psst. Want to get 7 copy hacks to boost conversions? Sign up here: wordfettigroup.com/copyhacks
For more BTS, follow me on @anitasiek and the team on @wordfetti
What if told you that having a beginner’s mindset has the power to position you as the expert in your industry? In this episode, I dive into the importance of having a beginner's mindset in business and life and how I have personally attributed this mindset to be a key reason how I have built Wordfetti knowing no one in the industry.
Psst. Want to get your hands on our newest freebie: 7 copy hacks to boost conversions? Grab it here: wordfettigroup.com/copyhacks
For more BTS follow me on @anitasiek and the team at @wordfetti
So you've got a killer testimonial from a client or a customer of yours. Do you just... hit screenshot and share it? NOPE. Ha! There are SO many ways you can make the most out of that 1 testimonial, so in this episode, I'm gonna throw down 6 ways you can do just that.
Psst. Want to get your hands on our newest freebie: 7 copy hacks to boost conversions? Grab it here: wordfettigroup.com/copyhacks
For more BTS follow me on @anitasiek and the team at @wordfetti
Copywriting, posting, sharing, but it's still heckin' crickets? Ain't no fear. I've got a sure-fire 6-minute tip on how you can boost your copy conversions.
Want 6 more? I got chu.
***NEW FREEBIE*** - Grab our NEW freebie (the 1st newone in 4 years!!!!) 7 copy hacks to boost conversions. Tap here: wordfettigroup.com/copyhacks
Love it? Make sure you screenshot, and tag us at @wordfetti and @anitasiek
Not going to lie fam, it's taken me a long time to unlearn the "hustle culture", this idea of the more hours I work, the more I'll get done, and the more I work, the more successful I'll be. In this episode, I share openly and vulnerably about my own story about it and share some practical steps too that I've taken to help me unlearn the "hustle".
Want more BTS? Follow me on @anitasiek and the team at @wordfetti!
Feeling that niggling feeling that it's time to raise your price but have no idea how the heck to do it? In this episode, I share with you 3 signs that indicate it's time to increase your price, and also tips as to how you can position it with your clients and customers respectfully.
Psst. Want to get 5 e-copy lessons in your inbox? 15 minutes a day, 5 days? I got chu. Sign up here anitasiek.com/freebie
Enjoyed this episode? Don't forget to hit subscribe and say hello at @anitasiek (and follow the team at @wordfetti)
In this special episode, I bring in one of my Fetti Mastermind and Course Alumni members from 2021, Jo Kendall. A meditation therapist and counselor, Jo shares openly about her journey to reshaping her business in a way that aligns with the lifestyle she wants to live. We chat about why it's important to slow down, ways to navigate around stress and anxiousness, the power of our breath, and how creating a sustainable business structure and framework for her business has led her to become a published author, sell out programs, and cast her impact net out there into the world to help more people.
My high-touch 7 month Fetti Mastermind is now over 50% full and we close applications in a few days.
Want in? DM me at @anitasiek and I'll share with you the exclusive link.
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