How do we tell the deeper story that matters in a way that engages readers? How can we tackle the inner critic, self-censorship and fear of judgment? And does social media actually sell books? Nikesh Shukla talks about why Your Story Matters and gives his writing tips. In the intro, Amazon opens up Ads to traditionally published authors; How to Make a Living with your Writing; Ultimate Guide to Multiple Streams of Income [ALLi]; Cemeteries and Graveyards [Books and Travel]; Death's Garden Revisited Kickstarter. Plus, From $0 to $1K in book sales, free book marketing webinar with Nick Stephenson. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. shukla.com/"> shukla.com/">Nikesh Shukla is a best-selling novelist as well as a screenwriter, editor, podcaster and essayist. He has been named one of Time magazine's cultural leaders, Foreign Policy magazine's 100 global thinkers, and he's a Fellow of the Royal Society of Literature. His latest nonfiction book is Your Story Matters: Find Your Voice, Sharpen Your Skills, Tell Your Story. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Learning a hard publishing lesson early on* Finding our author voice* How to deal with fear of judgment and self-censorship* Planning a novel and shaping a story* The two different types of writer procrastination* Searching for the emotional truth of a story* Does social media sell books? You can find Nikesh Shukla at shukla.com/">Nikesh-Shukla.com, Nikesh.substack.com and on Twitter @nikeshshukla Transcript of Interview with Nikesh Shukla Joanna: Nikesh Shukla is a best-selling novelist as well as a screenwriter, editor, podcaster and essayist. He has been named one of Time magazine's cultural leaders, Foreign Policy magazine's 100 global thinkers, and he's a Fellow of the Royal Society of Literature. His latest nonfiction book is Your Story Matters: Find Your Voice, Sharpen Your Skills, Tell Your Story. Welcome Nikesh. Nikesh: Hello. Joanna: Tell us a bit more about you and how you got into writing.