How do you write villains who are more than just moustache-twirling cut-outs? How do you write heroes with real flaws? In today's interview, Sacha Black gives tips on these writing issues and more. heroes-wide.png">In the intro, Streetlib launches African stores and an international store for indigenous languages [The New Publishing Standard], Draft2Digital now publishes to Google Play (beta), PublishDrive announces enhanced Amazon Ads; Reedsy announces Reedsy Discovery, a new way for indie books to be discovered through email marketing and curated lists. Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more. Black.jpg">Sacha Black is a best-selling YA Fantasy author and also writes non-fiction for writers, including 13 Steps to Evil and 10 Steps to Hero on creating characters. She's also a blogger, writing coach, and developmental editor. You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The journey from blogging to writing flash fiction to full-length novels * Why all stories need a good villain, even romances * How villains are part of the theme of a novel * How to write a hero who is not one-dimensional * On the benefits of creating workbooks to go with non-fiction You can find Sacha Black at SachaBlack.co.uk and on Twitter @sacha_black Transcript of Interview with Sacha Black Joanna: Hi, everyone. I'm Joanna Penn from thecreativepenn.com. And today, I'm here with Sacha Black. Hi, Sacha. Sacha: Hi, Joanna. Thank you so much for having me. Joanna: It's great to have you on the show. Just a little introduction. Sacha is a best-selling YA Fantasy author and also writes non-fiction for writers, including '13 Steps to Evil' and '10 Steps to Hero' on creating characters. She's also a blogger, writing coach,