“If you just keep writing/querying/marketing/etc you will eventually be successful. Just don't give up.” We've all heard a variation of this, but what if it isn't true? When is quitting worthwhile? Joanna Penn and Orna Ross discuss Quit: The Power of Knowing When To Walk Away by Annie Duke and give examples of what they have quit around writing, book marketing, and more. In the intro, book recommendations, and Pilgrimage Kickstarter pre-launch page. Get 33% off my ebooks, audiobooks and courses for the rest of 2022. Use coupon 2022 at checkout at CreativePennBooks.com (ebooks and audio, not print), and/or penn-courses.teachable.com/">TheCreativePenn.com/learn for courses. Valid until the end of 2022. This episode is supported by my patrons at Patreon.com/thecreativepenn. If you support the show, you get the extra Q&A episode for patrons only. Joanna Penn and Orna Ross Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross is a novelist, poet, and non-fiction author. She's also the founder of the Alliance of Independent Authors, a professional speaker and creative coach. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Why we need to reframe quitting — and why it's so hard to do * Getting over sunk cost fallacy * Why Orna quit a whole series of non-fiction books * Why I quit my Books and Travel Podcast * Other things you might want to quit: social media platforms, blogging, an author name, a book series, writing a book that's taking forever, marketing a book that isn't selling, a business model, a day job, being a full-time author, a city or even a country * How quitting makes room for you to create something new You can find Orna Ross at www.OrnaRoss.com and listen to the Ask ALLi Podcast on your favorite podcast app. This episode originally went out on the Ask ALLi Podcast, 2 Dec 2022. Shareable image generated by Joanna Penn on Midjourney. Transcript of the discussion Joanna Penn: Hello everyone, and welcome to the Alliance of Independent Auth...