Today’s episode features the Founder & CEO @iMotions, and member of the Executive Management team in Smart Eye Group,  Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research. 

Peter and I talked about the future of biometric research, the cutting-edge advancements and trends that are reshaping the field, uncovering new possibilities and applications. We discussed the groundbreaking development of web-based eye tracking and its implications for attention measurement and eye movement metrics. Peter will also shed light on the power of multi-modality, combining biometric signals to gain a comprehensive understanding of human behavior, as well as the exciting world of real-time analysis and its transformative impact on biometric research. Let’s listen in to learn more. 

Links of interest: 

• [iMotions Blog] The Future of Eye Tracking: https://imotions.com/blog/learning/product-news/the-future-of-eye-tracking/
• [Whitepaper] Multimodal biometric data collection of interpersonal communication: https://imotions.com/blog/multimodal-biometric-data-collection-of-interpersonal-communication/ 
• Smart Eye and iMotions: https://smarteye.se/solutions/behavioral-research/imotions/ 
• CES 2023: https://smarteye.se/smart-eye-at-ces-2023/