Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz. 

In their conversation, Rana and Martin touch on the significance of recent design wins, the methodology behind estimating revenue and lifetime value, and the exciting potential of combining interior sensing with generative AI. Listen in to learn more.

Links of interest:

• [Read] Press Release: Smart Eye Announces New Automotive Interior Sensing AI Design Win with European Premium Car Manufacturer
• [Watch] Watch full livestream video of this conversation
• [Read] Blog Article: Smart Eye Achieves Another Milestone with Interior Sensing Design Win
• [Download] eBook: Interior Sensing: The Next Frontier in Improving Road Safety and the Mobility Experience

• [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs: https://smarteye.se/webinars/expanding-human-insights-combining-eye-tracking-with-biosensors-to-assist-university-research-labs/
• [Read] UND puts Humvee through its paces, assisted by minivan mom: Me - https://blogs.und.edu/und-today/2023/10/und-puts-humvee-through-its-paces-assisted-by-minivan-mom-me/
• [Read] Unleashing the Power of Smart Eye: Transforming Research Capabilities at UND / RIAS - https://smarteye.se/blog/unleashing-the-power-of-smart-eye-eye-tracking-transforms-research-capabilities-at-und-rias/

In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensive setup featuring multiple cameras, EEG data collection modules, and emotion sensing capabilities, the UND RIAS team is poised to unlock the true potential of eye tracking technology combined with other biosensors. Speaking with Smart Eye, UND Professor and project sponsor Philip Brandt and the students involved in this week-long tech event, we got a comprehensive look into their project, which includes equipping a HUMVEE with advanced Smart Eye Pro eye tracking systems and iMotions analysis software. This state-of-the-art arrangement provides a powerful platform for capturing and analyzing data related to driver and passenger behavior, setting the stage for groundbreaking research. Listen to learn more!

Links of interest: 

• [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs - https://smarteye.se/webinars/expanding-human-insights-combining-eye-tracking-with-biosensors-to-assist-university-research-labs/
• [Read] UND puts Humvee through its paces, assisted by minivan mom: Me - https://blogs.und.edu/und-today/2023/10/und-puts-humvee-through-its-paces-assisted-by-minivan-mom-me/
• [Read] Unleashing the Power of Smart Eye: Transforming Research Capabilities at UND / RIAS - https://smarteye.se/blog/unleashing-the-power-of-smart-eye-eye-tracking-transforms-research-capabilities-at-und-rias/

Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousand pieces of advertising and entertainment content, provides unique insights. This technology reads between the lines, decoding facial expressions to understand audience engagement and feelings in the moment of viewing.

In a recent webinar hosted by Greenbook, Affectiva's Mitzi Lorentzen guided attendees through case studies and quantitative analyses, uncovering the role of emotions in driving key outcomes such as advertising sales and box office success. Mitzi dove into the comparison between advertising and entertainment in evoking viewer emotion and the consequences that follow. She also covered the art of getting emotion right – when to use positive versus negative emotions and how to tailor them to different genres or messages. Throughout the webinar event, she showcased practical applications beyond box office hits, illustrating how the tricks of narrative revealed by emotional AI can drive attention and engagement across various industries. Listen in to learn more.

Links of interest: 

• [Watch] Emotion AI: How to Boost Business Outcomes with Narrative Insights: https://go.affectiva.com/emotion-ai-how-to-boost-business-outcomes-with-narrative-insights-webinar 
• [Read] Emotion AI and Facial Coding: The Power of Emotional Insights in Entertainment Content Testing: https://blog.affectiva.com/emotion-ai-and-facial-coding-the-power-of-emotional-insights-in-entertainment-content-testing 
• [Listen] Emotion AI Unveiled: Crafting Compelling Entertainment with MarketCast: https://smarteye.se/podcasts/emotion-ai-unveiled-crafting-compelling-entertainment-with-marketcast/ 
• [Learn More] Affectiva Media Analytics for Entertainment Content Testing: https://www.affectiva.com/product/affectiva-media-analytics-for-entertainment-content-testing/ 

Today’s episode features two Smart Eye team members, Mario and Aaron, discussing the transformative potential of Smart Eye’s eye tracking solutions in redefining the possibilities of automotive research in a recent live virtual event. Attendees discovered the essence of eye tracking, its profound relevance, and how it enables breakthroughs in road safety, human-machine interaction, and human factors research. Listen in to learn more. 

Links of interest: 

• [Watch] Revolutionizing Automotive Research with Smart Eye Pro:
•  https://smarteye.se/webinars/revolutionizing-automotive-research-with-smart-eye-pro/
• [Read] How Georgia Tech Sonification Lab is Using Eye Tracking to Understand Driver Behavior: https://smarteye.se/testimonials/how-georgia-tech-sonification-lab-is-using-smart-eye-research-grade-eye-tracking-to-understand-driver-gaze-and-behavior/
• [Listen] VI-grade: How Vehicle Simulation Accelerates Product Development: https://smarteye.se/podcasts/vi-grade-how-vehicle-simulation-accelerates-product-development/
• [Download] Fit to Drive? 5 Key Insights into the State of Intoxicated Driving Research: https://smarteye.se/e-books/insights-into-intoxicated-driving-research/

Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks.Our expert speakers:

• Duncan Southgate, Senior Director, Global Creative - Insights Division at Kantar
• Graham Page, Global Managing Director of Media Analytics at Affectiva Smart Eye

Links of interest: 

• [Watch] See the original livestream video here, with visuals: Craving Attention: How to Capture and Retain the Attention Your Ad Needs. https://www.linkedin.com/feed/update/urn:li:activity:7143336778693767168 
• [Sign Up] The joint Affectiva - Kantar webinar on February 28, Attention beyond views for creative effectiveness. Sign up here: https://event.on24.com/wcc/r/4486406/F7D84352F9B82123DF33B52E58D1A61B/5253078

Today’s episode features Elsa Magner, Senior Project Manager at Smart Eye. Elsa has extensive expertise spanning various technical domains, including project management, quality assurance, and product development. With a mission to instill structure, purpose, and clear goals in her work, Elsa is a seasoned professional who thrives on delivering on expectations, collaborating with competent teams, and adapting swiftly to new challenges.

As a vital part of Smart Eye's Applied AI Systems team, Elsa shared insights into her role enhancing road safety through driver monitoring systems. As an expert navigating legislative requirements, she discussed challenges and successes in implementing safety systems, emphasizing the role of data. Listen in to learn more.

Links of interest:

• [Learn] Fleet Safety Technology:  https://smarteye.se/applied-ai-systems/
• [Read] Driver Monitoring for Commercial Vehicles: https://smarteye.se/ais/
• [Watch] How to Install Smart Eye AIS in 5 Minutes: https://www.youtube.com/watch?v=gLJp4g6-Dcg
• [Download] The Ultimate Guide to Driver Monitoring Systems in the Fleet Industry: https://smarteye.se/e-books/ultimate-guide-to-dms-for-fleets/

Today’s episode features Dr. Tara Akhavan, Global Innovation and Ecosystems Director at Forvia. Dr. Akhavan is an award-winning technology entrepreneur with over 15 years of experience in leadership and product strategy. She is the Founder, President & CEO of Faurecia, a groundbreaking company in the field of Perceptual Display/Image Processing for both consumer and automotive markets. Faurecia Irystec was acquired by Faurecia (Forvia) in 2020, where Tara now serves as the Global Innovation & Ecosystems Director, overseeing startups internally and externally, as well as leading the central Innovation team. She holds a Ph.D. in Image Processing and Computer Vision and actively contributes to industry committees such as CIE and SID. 

In our conversation, Dr. Akhavan unveils the fascinating journey from her Vienna PhD to pioneering human-centric mobility, teasing exclusive details about Forvia's CES 2024 presence and sharing insights on the impactful intersection of Emotion AI and innovative automotive technologies. 

Links of interest:

• [Watch] Tara’s TED Talk: Technology Followers or Leaders? | TEDxMontrealWomen -  https://www.youtube.com/watch?v=AFnNCuylXR4
• [News] Consumer Electronics Show : 4 FORVIA technologies win CES 2024 innovation awards: https://www.forvia.com/newsroom/consumer-electronics-show-4-forvia-technologies-win-ces-2024-innovation-awards
• [News] Smart Eye Announces Innovative Emotion Generative AI Capability and Key Partnerships at CES 2024: https://www.businesswire.com/news/home/20240104295374/en/Smart-Eye-Announces-Innovative-Emotion-Generative-AI-Capability-and-Key-Partnerships-at-CES-2024 
• [More News] FORVIA and Smart Eye join forces on groundbreaking emotion AI demo at CES 2024: https://www.faurecia.com/en/newsroom/forvia-and-smart-eye-join-forces-groundbreaking-emotion-ai-demo-ces-2024 
• [Learn More] About Forvia: https://www.forvia.com/
• [About] Facial Expression Analysis Emotion AI: https://smarteye.se/technology/emotion-ai-facial-expression-analysis/ 

In today's episode, we are delving into the groundbreaking world of AI art expression for those with Motor Neuron Disease (or MND) such as ALS. We spoke with guests Franklin Williams and Evan Schmidt from the AREA 23 Agency, along with Richard Cave from the MND Association. Richard Cave is a Speech and Language Therapist, working with the MND Association and also with Google, providing specialist Speech Therapy consultancy to the technology teams.

He is also PhD candidate at University College London, national adviser to Royal College of Speech and Language Therapists for voice banking and 2022 Allied Professional of the Year recipient from the International Alliance of ALS/MND Associations.

Then from Area 23, we have Franklin Williams and Evan Schmidt. As EVP, Executive Director of Experience Design, Franklin is an ideal blend of creativity, user experience, and technology, and has been using his passion for innovation to elevate the importance of experience design in the advertising industry for nearly 20 years. 

Along with Franklin we also have Evan Schmidt, Associate Creative Director (Art) at AREA 23. Evan is a dynamic creative fueled by an unwavering passion for AI art. With a background in illustration and a flair for innovation, he seamlessly integrates AI algorithms into his artistic vision, crafting visually stunning and thought-provoking pieces. Together with the team at AREA 23 an IPG Health Company, Evan helped to develop the Mind’s Eye app. Mind’s Eye is the world’s first AI art expression tool for people with MND/ALS. As an Associate Creative Director, Evan inspires his team to embrace the transformative power of AI, creating a new era of visually captivating and intellectually stimulating experiences.

In our conversation, we unravelled the journey behind Mind's Eye, exploring its purpose, unique features, and the impact it has on the lives of its users. We also uncover the synergy between Mind's Eye and the Smart Eye assistive technology partner Smartbox (who use our eye tracking to help give a voice to those who are unable to) the pivotal role of eye tracking technology, and hear inspiring user stories. Evan has an exciting call-to-action for our listeners—try Mind's Eye in Grid with a 60-day free trial for Windows or a 30-day free trial for iPad at thinksmartbox.com/try-grid. Get ready for a deep dive into the transformative realm of Mind's Eye and the evolution of human-centric AI!

Links of interest: 

• [Try it] Try Mind's Eye in Grid with a 60-day free trial:  thinksmartbox.com/try-grid 
• [Watch] eye.app/home/">Mind’s Eye: eye.app/home/">https://minds-eye.app/home/
• [Read] Smartbox: https://thinksmartbox.com/products/eye-gaze/
• [Get] Smart Eye Smartbox Case Study: https://smarteye.se/testimonials/empowering-people-with-disabilities-with-eye-tracking-technology-a-smartbox-and-smart-eye-collaboration/

We have a special episode today featuring Smart Eye Deputy CEO Dr. Rana El Kaliouby (formerly Co-Founder and CEO of Affectiva) speaking with with Leïla Maidane: 

Leïla is a socially-minded entrepreneur who puts technology at the service of economic mobility. With expertise in digital transformation, she launched Femmes Fières in 2019 to elevate businesses founded by female entrepreneurs using technology as a catalyst. In 2020, she founded InterSkillar, a startup revolutionising the transition between education and work for young people. Leïla's influence also extends to her position on the board of Agoria Brussels and her active role in advancing the digital transition for women entrepreneurs in Europe. She was voted Inspiring50 in 2022, Top 100 most influential female entrepreneurs in Europe in 2023 and is a member of the Belgium 40under40.

In this livestream, Rana and Leïla discussed the AI landscape in Europe, especially as it relates to female entrepreneurs, how technology can be a vehicle for economic and social mobility, and topics around ethics, equity and responsible use of AI. Let’s listen in to learn more. 

Links of interest: 

• [Video] Watch the LinkedIn Livestream here: https://www.linkedin.com/events/aiempowered-diversity-equityand7118256840915791872/comments/
• www.affectiva.com 
• http://www.interskillar.be 
• www.ranaelkaliouy.com