Rock Your Kindness highlights extraordinary stories of everyday people experiencing life-changing kindness. Whether it's a random act, saves a life, or helps you be kinder to yourself, these stories will increase empathy, compassion, and hope. You never know how your kindness can change the trajectory of your life or the life of another. Rock Your Kindness is hosted by Tracey Ferrin. Tracey is a mother, wife, best-selling author, and TikTok superstar. She is often called a "breath of fresh air" by those who know and meet her. She is a mom of 4 and has been married to the love of her life for 18 years. Together, they call Texas home. In this episode, Tracey and Colin talk about the inspiration behind Love What Matters - A storytelling platform, how Colin grew the LWM and what sets it aside from other platforms, benefits of working with family, and much more! “Love What Matters exists to spread these stories far and wide, to celebrate the love and kindness and compassion they present. While reminding us that these things do not happen by default, they're a daily choice.” Show Notes:  [0:00] Introduction to the episode with guest, Colin Balfe, founder of Love What Matters - A storytelling platform that has a reach of 40 million people each month [0:26] Welcome back to Rock Your Kindness Podcast, hosted by Tracey Ferrin [1:02] Colin gives a brief overview of who he is and what lead him to create Love What Matters [4:57] Question: Can you tell us your experience of what it’s like to be working alongside your brothers? [6:57] Question: How did you meet your wife? [9:12] Question: Can you tell me more about your mother and the journey that she went on with her health battle, and how it led up to Love What Matters? [15:37] Love What Matters  [16:27] Question: How did you pick the stories for the Love What Matters book? [21:59] “Love What Matters exist to spread these stories far and wide, to celebrate the love and kindness and compassion they present. While reminding us that these things do not happen by default, they're a daily choice.” [23:53] “What you focus on grows.” [25:45] Question: What is the most viral story that you guys have posted? [26:00] Chart Beat [27:13] Question: With all the stories and different topics that you guys put out there, what are some of the most popular that just seem to resonate and always do well? [30:38] Question: What kind of feedback have you gotten from the Love What Matters community on love what matters or what they appreciate about it? [34:15] Question: What has Love What Matters done for you on a personal level? [36:49] Question: What are some lessons that you feel like you have learned through being the founder? [37:57] “Excuses are pretty little lies that we tell ourselves to make us feel better about the decisions that don't serve us.” [40:36] Question: What does the future hold for Love What Matters? [42:02] Question: What does kindness mean to you? [46:00] Thanks for listening to this episode of Rock Your Kindness. If you know someone this story might resonate with, send them a link to this episode. Also tag me Tracey Ferrin on Instagram at @Traceyferrin and let me know what part of this story resonated with you the most. The best way to help support this show is to rate, review and subscribe. :) Until next time.. Rock Your Kindness --- Social Links: Website: https://www.lovewhatmatters.com/  Instagram: @lovewhatmatters  Facebook: @lovewhatmatters YouTube: @lovewhatmatters  Learn more about your ad choices. Visit megaphone.fm/adchoices