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• Only 5% of the top 100 business podcasts release in seasons, says new data from One Stone Creative. The State of Business Podcasting 2024 examines the top 100 business shows, and what we can learn from them; other pieces of data include show formats, monetisation techniques, and artwork: most have a picture of the host, and the most popular artwork colour is teal. It’s a free report.
• 20% of all digital ads on Spotify are video ads, according to new data from Guideline. Ad spending on audio ads was up 11% year-on-year; video ads slightly out-performed that at 12%.
• Indie podcast company Dorktales has just got its first licensing agreement - Dorktales Storytime will now be carried on Yoto, the screen-free audio player.

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• Sonnant has launched its own programmatic marketplace platform. The tool unites major audio publishers, including Audioboom, providing brands with unmatched global coverage.
• Libsyn Ads will no longer publish its average advertising rates data for its platform, according to RAIN. New CEO Brendan Monaghan confirmed the decision.
• Podcast ad management tool Flightpath now produces automated reports, which can be emailed, saved or added to Airtable.
• Riverside now lets you add background music, and intro/outro music, to your recordings.
• You can now export tracks as individual files in Hindenburg (v2.04/2632).
• Chris Stone writes about The New Statesman’s YouTube channel. Leaning into producing full video podcasts has reaped significant rewards - even among the older audience that the channel has.
• Adam Bowie analyses the recently announced Podtrac Country estimated rankers - comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.

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Tips and tricks

• Wondering how frequently you should be publishing your episodes? Podcast Discover have got three ideas to put you on the right track.

Podcast News

• For a slightly different take on the US Presidential Election, The Rest Is Politics is running a live video stream from 3pm NY time, right through the night. Why watch mainstream media's coverage, when you can watch a former UK left-wing communications director, a former UK right-wing leadership contender, a left-leaning journalist, a historian who's political affiliation is unknown to this writer, and... whatever Anthony Scaramucci stands for these days. It's being broadcast from the Spotify Podcast Studios in NYC, and you'll also be able to catch-up on YouTube and Spotify.
• Why Won’t You Date Me? with Nicole Byer has joined comedy podcast network Headgum. The first show under the new partnership features an interview with comedian and personal friend of Nicole, Lauren Lapkus (Orange Is the New Black, Crashing, The Big Bang Theory). As part of the deal, Nicole will begin recording video episodes from Headgum’s LA and NYC studios. Headgum will also manage the show’s ad sales through Gumball.
• Two Women Chatting features a discussion with Dame Prue Leith today about dignity in dying. The Assisted Dying Bill was sent to Parliament in October, with a second reading of the bill due to be heard on Friday 29 November.
• Silly News with Samantha Baines is new - and could be the shortest podcast on the internet, it claims. It promises all the family-friendly, hilarious, strange and wonderful REAL-LIFE news from across the globe. Probably good to know about for the next few days!
• Brutally Anna is new on the fwd network. Hosted by the influential Anna Kai, known to her 3 million passionate and highly engaged social media followers as maybeboth, Brutally Anna delves deep into the complexities of love—finding it, losing it, and the unspoken truths we all wrestle with in our personal journeys.

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