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• In the latest of our series of deep-dives into East and South East Asia, Guang Jin YEO looks at podcasting in South Korea. Think that podcast consumption in Korea is massive? That might not be the case any more… discover the history of podcasting in Korea and a warning to the rest of us about closed platforms and competition from others.
• Acast has launched a new feature called Interchangeable Ad Slots that increase the available inventory on Acast by 10%. Previously, sponsor messages and ads were in separate inventory, but now unsold sponsor slots can be used for ads.
  • The company has also launched Acast Amplifier in Ireland - a podcast incubator program to help three aspiring podcasters.
• In new data, Signal Hill Insights suggests that podcasting reaches almost as many 18-34s as TV. Looking at 25-54s, adding podcasts to a TV schedule would reaches an additional 15% of people who never watch the TV.

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• Brand-safety firm DoubleVerify claims that ad fraud has come to audio, suggesting one company has made a tool to produce fake listeners for podcasts, so the ads within the shows are never listened-to. The article from Morning Brew suggests the problem is not to any significant scale, though.
• BIPOC Podcast Creators has been announced as the inaugural Community Partner for The Copyright Alliance.
• Audacy’s Cadence13 Studios is working with Amy Poehler’s Paper Kite Productions to launch a scripted comedy franchise. The first show is due later this year.
• Our Editor dresses like this every day to record the Podnews Daily - as spotted by Podnews field reporter Arielle Nissenblatt. You can hear the Podnews Daily on Apple Podcasts, where you can subscribe to an ad-free version.

Moves and hires

• Joshua Anderton is joining Transistor full-time as a web developer and designer. Josh has been working for the company as a part-time contractor since October.
• Patrick Dolan has been appointed as the new Chairman of the Board at Libsyn. He became a Director in Nov 2021.
• Jenna Weiss-Berman has been named as Executive Vice President of Podcasts at Audacy. Chris Corcoran is leaving the company; Max Linsky will continue to co-lead Pineapple Studios alongside Bari Finkel.

Tips and tricks

• It's always helpful to look at how podcasts are made. Here are the tools and processes for The Piketon Massacre, and Hit Different.

Podcast News

• The latest guest on Wear Many Hats is our Editor, James Cridland, talking about his main gig but also his side hustle (and how that's changed over the years). Expect a long, rambly chat with Rashad Rastam. The show is presented by Dahsar.
• Highlighting the stories of never before told Jewish entrepreneurs who overcame the odds and built legendary businesses, Big Shot launches today - a podcast that looks like a documentary and feels like a conversation at a deli. Hosted by Harley Finkelstein (Shopify) and David Segal (DAVIDsTEA), the show is also in video on YouTube and Spotify.
• Podimo has launched Cold Blood: Nordic True Crime today. The Denmark-born podcast series has already been translated into 6 languages and reached #1 in the Polish charts. Now in English, each episode will delve into startling crimes from Scandinavia - crimes that have dominated headlines and gripped the region. Among others, it looks at a two year bombing spree in Denmark, where the only lead was a series of mysterious letters.
• Make Me Care About is brand new this week from Magnificent Noise and the Bill & Melinda Gates Foundation. Hosted by award–winning podcast host and New York Times bestselling author Jen Hatmaker, each episode dives into a different challenge - from salt to poop to garbanzo beans. It's distributed by Acast.
• Your Place or Mine with Shaun Keaveny returned yesterday, with this travel podcast from his sofa. For each episode, a familiar face attempts to convince Shaun and resident geographer, historian and comedian Iszi Lawrence that jetting off to their favourite destination is worth the hassle. The first episode is with Rob Delaney.
• Last Day has returned in a new, weekly format, hosted by Lemonada Media co-founder, Stephanie Wittels Wachs. In each episode, she will be joined by a different guest to share their own personal ‘last day’ – who they were before, and how they’ve found a way to exist after.
• Hosted by journalists Vanessa Grigoriadis and Gabe Sherman, Infamous starts a four-part series today looking into the story of Dubai's Missing Princesses - two daughters of Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai — Sheikha Shamsa and Sheikha Latifa — as they attempt to break free of their golden handcuffs. It's from Campside Media and Sony Music Entertainment.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Paramount, audioBoom, SALT, Simplecast, Cohost, Podvine, Riverside.fm, Spreaker, Jar Audio, Podchaser, Awesound, Acast, Podbean, We Edit Podcasts, TED Audio Collective, Disctopia, Libsyn, Evergreen Podcasts, Knucklehead Media Group, The Roost, Podpage websites

Silver supporters: Storic Media, Bumper, Veritonic, Magellan AI, Fireside, Voxtopica, Gumball, Jonekiri, Gilded Audio, Storyboard, Cloud10, The Podcast Haven, Capsho, Terra Firma Audio, Message Heard, Podscribe, Health Podcast Network, Julep Hosting, Ossa Collective, Jam Street Media, Zvook, Castos, Diversion Podcasts, Podcastpage, Transistor, Optimal Living Daily, Heartcast Media50, Kast Media, Barevalue, Headliner, Rephonic, matchmaker.fm, Lemonada Media, Wondery, Podcast Taxi, Maps.fm, Blubrry, Double Elvis Productions, Sonic Influencer Marketing, Oxford Road, Content10x, Ad Results Media, StreamGuys, Podcast Partnership, Hear.Here.Singapore, She Podcasts, Cleanfeed, Sonix, Podigy, School of Podcasting, Lower Street, Revolver Podcasts, Adopter Media, Podcast Movement, Signal Hill Insights, Edison Research

Our personal supporters: Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matt Wade, Steven Goldstein, Matthieu Beauval, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, Dave Shaw, The Virtual Couch, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Josh Withers, Karen Jackson, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Ed Sullivan, Michael Dell, Lindsay Graham, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Eric John, Owen Grover, Helene Pawlitzki, Pete Morgan, Buzz Knight, Mohammad Ali, Andy Bowers, ShEvo (Sheila Dee & Evo Terra), Alicia Mackey Huber, Joe Stone, Josh Muccio, Jody Avirgan, Meggan Ellingboe, Rekha Murthy, Stew Redwine, James Atkinson, Erin Harper, Lewis, George Mocharko, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians

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• Remote recording tool Riverside has unveiled a significant update adding text-based editing and AI transcription features.
• Instreamatic has launched a new contextual audio ad platform today, which creates audio ads in real time. Here's an example, featuring Tom Hanks - or, at least, an AI clone.
• At Radiodays Europe, it was announced that UK daily news podcast The News Agents had reached 24 million downloads since launching seven months ago. The show is hosted by Captivate.

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• Acast says that there has been a 21% increase of podcast listening in Asia in the last six months. The company has seen considerable expansion in the area.
  • Tomorrow, Podnews's series about Podcasts in Asia will be expanded with a new deep-dive into Korea.
• Adnan Syed's conviction has been reinstated by a Maryland court on a technical matter. It doesn't mean the subject of Serial needs to return to prison.
• New deals: SiriusXM shows are to be represented in New Zealand by media company NZME, after NZME signed a deal with AdsWizz … Voiceworks Sport has partnered with Veritonic to offer attribution for advertising on the Sport Social Podcast Network.
• media-comment-section-2659652884.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net:2023-03-29">Pierced Media launched this month in Los Angeles CA, USA. The company is a Gen Z-focused podcast studio that will only house podcasts hosted by women.
• Podcast recommendation website Kradl has added subscriptions and tags as new features.
• Data: Jean-Louis Queguiner posts the breakdown of podcasts by language. English accounts for 60.9% of shows (though only 20% of the world speaks it).
• PRX has announced the cohorts of the second PRX Journalism Podcast Accelerator.

Moves and hires

• Hanna Rosin has been named host of Radio Atlantic, the weekly podcast from The Atlantic. She had hosted Invisibilia and led the audio unit at New York magazine.

Tips and tricks

• Golden Goose Creative post seven ways to increase your audience engagement. One is to include listeners in your show more.

Podcast News

• Project Gnosis, a cyberpunk urban fantasy, is crowd-funding for season two. The show follows supernatural agents, both monsters and beings of legend, as they travel around the world to stop conspiracies and acts of terror waged by forces from humans to cryptids.
• Originally written by media company Vespucci, and translated and produced in 5 additional languages by Podimo, The Darkness Vaults launches in English today. It's a collection of true crime stories and investigations, and is the second instalment in Podimo's true crime series.
• This Arvo in Sydney is new from LiSTNR. Yeah, nah, it's a bloody in-depth podcast for Sydney, available every arvo! The company reckons it's the first in-depth local news podcast just for people in Sydney: you can listen on your way to Woolies to pick up a bachelors handbag and a four-pack of Carlton Dry, mate.
• How Long Gone has joined the Talkhouse Podcast Network. Hosted by Chris Black and Jason Stewart, How Long Gone has been hailed as "the podcast everyone wants to appear on" (The Guardian) and "a clubhouse for the chattering classes" (The New York Times). The show has also announced more dates for its tour in the US and UK.
• One of the Apple Podcasts "shows we love", Ursa Short Fiction returns for a new season today, with a star-studded list of writers. The first show in the new season looks at the 20th anniversary of DRINKING COFFEE ELSEWHERE, the acclaimed short story collection by ZZ Packer.

Gold supporters: Buzzsprout, Mowpod, Mamamia, SALT, audioBoom, Cohost, Simplecast, Paramount, Podvine, Riverside.fm, Jar Audio, Spreaker, Podchaser, Awesound, TED Audio Collective, The Roost, Libsyn, Podbean, We Edit Podcasts, Acast, Knucklehead Media Group, Disctopia, Evergreen Podcasts, Podpage websites

Silver supporters: Storic Media, Bumper, Veritonic, Magellan AI, Fireside, Voxtopica, The Podcast Haven, Storyboard, Cloud10, Capsho, Jonekiri, Gilded Audio, Gumball, Terra Firma Audio, Message Heard, Podscribe, Health Podcast Network, Julep Hosting, Oxford Road, Ossa Collective, Castos, Headliner, Lemonada Media, Podcastpage, Zvook, Transistor, Rephonic, Blubrry, Kast Media, matchmaker.fm, Diversion Podcasts, Heartcast Media50, Sonic Influencer Marketing, Maps.fm, Barevalue, Jam Street Media, Optimal Living Daily, Double Elvis Productions, Podcast Taxi, Wondery, StreamGuys, Ad Results Media, Hear.Here.Singapore, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, Revolver Podcasts, School of Podcasting, Lower Street, Adopter Media, Podcast Movement, Podigy, Sonix, Edison Research, Signal Hill Insights

Our personal supporters: Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matt Wade, Steven Goldstein, Matthieu Beauval, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, Dave Shaw, The Virtual Couch, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Josh Withers, Karen Jackson, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Ed Sullivan, Michael Dell, Lindsay Graham, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Eric John, Owen Grover, Helene Pawlitzki, Pete Morgan, Buzz Knight, Mohammad Ali, Andy Bowers, ShEvo (Sheila Dee & Evo Terra), Alicia Mackey Huber, Joe Stone, Josh Muccio, Jody Avirgan, Meggan Ellingboe, Rekha Murthy, Stew Redwine, James Atkinson, Erin Harper, Lewis, George Mocharko, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians

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• First look: A new grassroots industry coalition, the Podcast Standards Project, has been launched to advocate for open podcasting. The group includes podcast hosting companies like Buzzsprout, Red Circle, Captivate and Acast; and podcast players like Pocket Casts and Podverse. The group's initial blog post highlights why open podcasting is better for listeners and creators alike.
• First look: Gumball has expanded its host-read podcast advertising marketplace to YouTube. It allows marketers to work with YouTubers of all sizes, and has been already used by over fifty YouTube channels by some of the biggest ad brands.
• Libsyn's Glow has unveiled integration with Spotify Open Access. It joins a number of publishers and services making their premium subscription content available on the platform.

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• Audacy's auction of its radio·com domain name was originally planned to end today. The auction page has been reset for another 90 days, suggesting that a buyer didn't come forward.
• A new version of iOS is rolling out to iPhone and iPad, with additional features.
• A subject of Spotify and Gimlet's Conviction, Melvin Quinney, has been exonerated, three years after the podcast's second season premiered.
• Dr Pawd is a new podcast search website concept that searches for topics mentioned within the audio.

Moves and hires

• Hassan Chaudhry has been confirmed as Head of Partnerships & Strategy for Blanchard House. He joins from HBO.
• Blanchard House has also hired Amica Sciortino Nowlan as Managing Producer; she was previously at The Economist.

Tips and tricks

• We've got a trademark. Have you got a trademark? Do you need one? When it is useful to have one? We have the answers to these questions

Podcast News

• What’s Good with Miniminter and Randolph has closed a deal with Warner Bros. Discovery's The Roost Podcast Network, re-signing with the podcast monetization and growth support agency.
• Please Tell Me A Story returns for a second season - Omid Djalili and friends tell stories to each other to see how much they change on each telling. The show is a Somethin' Else & Sony Music Entertainment Production
• The hit podcast dedicated to exploring the secret and/or forgotten histories of Hollywood's first century, You Must Remember This returns for a new season, looking at sex in TV and movies in the 1990s. It's presented with Cadence13 Studios.

Gold supporters: Buzzsprout, Mowpod, Mamamia, audioBoom, Simplecast, SALT, Cohost, Paramount, Podvine, Riverside.fm, Jar Audio, Spreaker, Podchaser, Awesound, Evergreen Podcasts, Knucklehead Media Group, TED Audio Collective, Disctopia, Acast, Libsyn, Podpage websites, Podbean, We Edit Podcasts, The Roost

Silver supporters: Storic Media, Bumper, Veritonic, Magellan AI, The Podcast Haven, Jonekiri, Gilded Audio, Storyboard, Gumball, Cloud10, Fireside, Voxtopica, Capsho, Terra Firma Audio, Message Heard, Podscribe, Health Podcast Network, Julep Hosting, Podcast Taxi, Diversion Podcasts, Transistor, Maps.fm, Double Elvis Productions, Headliner, Sonic Influencer Marketing, matchmaker.fm, Blubrry, Barevalue, Heartcast Media50, Lemonada Media, Jam Street Media, Zvook, Wondery, Ossa Collective, Castos, Kast Media, Rephonic, Podcastpage, Oxford Road, Optimal Living Daily, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, Content10x, Cleanfeed, She Podcasts, School of Podcasting, Adopter Media, Podcast Movement, Revolver Podcasts, Sonix, Lower Street, Podigy, Signal Hill Insights, Edison Research

Our personal supporters: Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matt Wade, Steven Goldstein, Matthieu Beauval, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, Dave Shaw, The Virtual Couch, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Josh Withers, Karen Jackson, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Ed Sullivan, Michael Dell, Lindsay Graham, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Eric John, Owen Grover, Helene Pawlitzki, Pete Morgan, Buzz Knight, Mohammad Ali, Andy Bowers, ShEvo (Sheila Dee & Evo Terra), Alicia Mackey Huber, Joe Stone, Josh Muccio, Jody Avirgan, Meggan Ellingboe, Rekha Murthy, Stew Redwine, James Atkinson, Erin Harper, Lewis, George Mocharko, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians

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• In Prague, Radiodays Europe started yesterday with a number of summits. In the data summit, the team from Podimo presented a new podcast discovery algorithm built for the Podimo app, which uses term extraction (discovery.jpg">photo); a separate podcast summit included tips on pitching your podcast from the BBC's Leanne Alie. DW Akademie also ran a workshop to help podcasters streamline their creation process. Our Editor also spoke; the conference continues today and tomorrow.
• youtube-partner-podcasts.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net:2023-03-27">Slate is the latest publisher to partner with YouTube to bring its podcasts to the platform. The Slate channel on YouTube includes archives of shows including Slow Burn, and new shows updated daily or weekly. Podcasts are available globally within YouTube, and will also be available in the US only on the YouTube Music app shortly.
• Almost 60% of Spanish internet users listen to podcasts. Prodigioso Volcán has published their fourth set of data about podcast listening in the country. The data also suggests that Spotify has seen more than a 6% drop in audience. As a podcast platform, YouTube has grown ten times.

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• Nearly 400 companies are part of the Spanish-language audio ecosystem. Dosdoce has produced a full Spanish Audio Industry Ecosystem Map showing how they all fit together.
• RedCircle has a new logo and a new website. It focuses on the combination of hosting and the company's RAP advertising system.
• Because Mozilla's new podcast, ThunderCast, publishes its listening data in public, we can see what podcast apps its listeners are using in its OP3 page. The partially open-source Pocket Casts is #1 with 27% of all downloads; the wholly open-source AntennaPod is second, with 22%.
• ellipsis Podcasts has launched "ellipsis Personalized Podcasts™, powered by OpenAI and the Latest Text-to-Speech Technology".
• NPR Launches New Podcast Exploring Lives Of Employees They Just Laid Off - too soon, The Onion, too soon.

Tips and tricks

• Are you in every single podcast directory? Chances are you might not be: we've a full list of places to be.

The Tech Stuff

• Podcast history: from Oct 13, 2003 - the rediscovered source code for Adam Curry's iPod AppleScript that was the first tool that would automagically update your iPod with any new mp3's that are downloaded to your "Radio UserLand" enclosures folder (and so, made one of the very first podcast clients when coupled with Dave Winer's Radio Userland).
• Dave Jones is asking for which new tags should be in phase 6 of the new podcast namespace.
• Blubrry has removed email addresses from RSS feeds by default (and the latest version of PowerPress also does so). It joins a growing number of podcast hosting companies who have removed email addresses from feeds for privacy.
• How do the podcast recommendation algorithms work? Writing in Spanish, Lourdes Moreno Cazalla looks into the algorithms used by Spotify and Apple.

Podcast News

• From the BBC World Service, The Lazarus Heist returns today for a new season, looking at the theft of billions of dollars from around the globe. Investigators say that North Korea is responsible; that country claims it's just propaganda from the US, but someone, somewhere is walking away with a lot of money. The first episode drops today, looking at an ATM fraud from a bank in India.
• The latest episode of the Bandrew Says Podcast discusses the new YouTube podcasting features, why he believes YouTube is getting into podcasting and speculation on what this means for pocasting.
• Broadsheet Sydney: Around Town is a new, ten-minute, three-times-a-week podcast produced by LiSTNR and Broadsheet Media. The podcasts will feature a rotating cast of Broadsheet editors to provide their finger-on-the-pulse expertise and reveal to listeners the real secrets of their city.
• Broadsheet Melbourne: Around Town is similar to the above but for a city with an inflated view of how nice its coffee is.
• Doha Debates has released its first Arabic-language podcast for international audiences. Lana tackles questions for young Arabs in culture today, like beauty standards, cancel culture, mental health and more.
• A scripted vampire thriller from Echoverse, The Lesser Dead, is launched today on Wondery+. The supernatural audio series stars Academy Award nominee Minnie Driver (Good Will Hunting and The Riches), Jack Kilmer (The Nice Guys, Palo Alto), Danny Huston (X-Men Origins: Wolverine) and Saul Rubinek (Hunters, Warehouse 13). It's an adaptation of Christopher Buehlman's book; it's released on open RSS at the end of May.
• Does time really run in slow motion when you’re in a car accident? Can we create new senses for humans? What does dreaming have to do with the rotation of the planet? A new science podcast, Inner Cosmos, is launched today by iHeartPodcasts. It's hosted by David Eagleman, a famed neuroscientist and best-selling author.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Cohost, SALT, Paramount, audioBoom, Simplecast, Podvine, Riverside.fm, Spreaker, Jar Audio, Podchaser, Awesound, The Roost, Knucklehead Media Group, TED Audio Collective, Evergreen Podcasts, We Edit Podcasts, Libsyn, Acast, Podbean, Disctopia, Podpage websites

Silver supporters: Storic Media, Bumper, Veritonic, Magellan AI, Voxtopica, Gumball, Cloud10, Jonekiri, Storyboard, Capsho, Fireside, Gilded Audio, The Podcast Haven, Terra Firma Audio, Message Heard, Podscribe, Health Podcast Network, Julep Hosting, Ossa Collective, Jam Street Media, Castos, Wondery, Barevalue, Lemonada Media, matchmaker.fm, Zvook, Sonic Influencer Marketing, Headliner, Transistor, Kast Media, Diversion Podcasts, Optimal Living Daily, Maps.fm, Podcastpage, Rephonic, Podcast Taxi, Oxford Road, Heartcast Media50, Double Elvis Productions, Blubrry, Ad Results Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Revolver Podcasts, Sonix, School of Podcasting, Podigy, Podcast Movement, Signal Hill Insights, Edison Research

Our personal supporters: Amy Woods, Jessica Alpert Silber, John, Armel, Mikel Ellcessor, Aaron Dowd, Gene Monterastelli, Neil Mody, David Lloyd, Matt Wade, Steven Goldstein, Matthieu Beauval, Mirko Lagonegro, Andy Maher, Jason DeFillippo, Kara Silverman, Dave Shaw, The Virtual Couch, Liz Covart, Eric Hunley, Justin Jackson, Jack Rhysider, Bret Kinsella and Voicebot.ai, Josh Withers, Karen Jackson, Mike Rapin, CESLIE Armstrong, Oh God, What Now, Stabl, Søren Hugger Møller, Patrick K. Walsh, Tom Webster, Ed Sullivan, Michael Dell, Lindsay Graham, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Eric John, Owen Grover, Helene Pawlitzki, Pete Morgan, Buzz Knight, Mohammad Ali, Andy Bowers, ShEvo (Sheila Dee & Evo Terra), Alicia Mackey Huber, Joe Stone, Josh Muccio, Jody Avirgan, Meggan Ellingboe, Rekha Murthy, Stew Redwine, James Atkinson, Erin Harper, Lewis, George Mocharko, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians

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• As announced in February, NPR has made 10% of its workforce redundant in a cost-cutting move. The cost-saving has also impacted NPR's podcasts, with Invisibilia, Louder Than A Riot and Rough Translation, as well as a short-form comedy show Everyone & Their Mom, all stopping production. The Embedded podcast will also absorb a number of other narrative series; no radio shows were cancelled. The equivalent of 150 job losses, it's the largest job reduction at NPR for fifteen years.
• Audible has announced the launch of Dolby Atmos on the platform, and a launch of more than 40 shows mastered in spatial audio. "Dolby Atmos expands the possibilities of audio storytelling through the ability to place sounds in a multidimensional space, drawing listeners into a deeper, richer, and more lifelike spatial sound experience that fully engrosses them in each story."
• A number of podcasters are making their way to Prague for Radiodays Europe 2023. Speakers include Eric Nuzum, Arielle Nissenblatt, and Podnews's Editor, James Cridland.

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• Following our coverage of Bloomberg's story on Spotify yesterday, we're told that Spotify has spent more than 10% of the fund to date. We're also separately told that this includes administrative costs and other initiatives.
• Popular YouTube channel Linus Tech Tips has been hacked: the channel's 15.3mn subscribers got to see promotion for crypto scams instead. The videos now appear to have been restored.
  • YouTube does have two-factor authentication for its accounts, which makes this hack harder to achieve. We're unaware of podcast hosting companies using 2FA as a security tool.
• Spotify's R&D team has published a paper about goal-oriented podcast recommendations - "I want to learn something" rather than "play me something similar to what I've listened to already".
• Podcasts are turning into real-life events, says WIRED magazine; reporting a recent get-together for "murderinos", the name given for listeners to My Favorite Murder.

Tips and tricks

• Podcastpage tells us four key strategies to grow your YouTube channel.

Podcast News

• In the Podnews Weekly Review, Sam Sethi is back from skiing, and we talk to Captivate co-founder and CEO Mark Asquith about his company's recent embrace of the new podcast namespace. We also discuss YouTube's recent announcements.
• Hiding in The Ringer NFL Show over the next week is Blackballed, a new four-part narrative podcast hosted by Chelsea Stark-Jones examining the “Forgotten Four” Black players who reintegrated professional football in 1946. It's new from Spotify's The Ringer.
• Indie show Our Opinions Are Correct has just started a mini-series, Silicon Valley vs. Science Fiction, looking at all the ways that tech companies have misinterpreted or misunderstood the great works of the genre, in order to create marketing hype. The show's in its fifth year, and has nearly a million downloads so far.

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