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The Marketing of Taylor Swift: (Taylor's Version)
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Feb 03, 2024
Episode Duration |
00:27:19

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.

She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.

And holds over 70 Guinness World Records.


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