Under the Influence with Terry O'Reilly

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Under the Influence with Terry O'Reillyactive

Publisher |: Apostrophe Podcast Network

Media Type |: audio

Podknife tags |: Advertising,; Management & Marketing,; Society & Culture

Categories Via RSS |: Business,; Marketing,; Society & Culture

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

People |: Terry O'Reilly (@terryoinfluence)
Country Of Origin |: Canada /; USA
Produced In |: Chicago, IL /; Toronto, Ontario
Frequency |: Weekly
Explicit |: No

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359 Available Episodes (361 Total) / Average duration: 00:26:56

Date Duration Most Reviewed Highest Rated

359 Available Episodes (361 Total)Average duration: 00:26:56

Jan 18, 2025

00:27:16

This week, we take a look at Last Chance Tourism.

Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.

Namely, they are vanishing.

From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.

So people are rushing to these locations, afraid they might miss their last chance to see them.

Hosted on Acast. See acast.com/privacy for more information.

Jan 11, 2025

00:27:19

In our first episode of 2025, we explore a strange aspect of advertising.

Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray.

It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.

Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family.

Sometimes it's funny - and sometimes it bends the time/space continuum.

Hosted on Acast. See acast.com/privacy for more information.

Dec 23, 2024

00:39:18

As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time.

"Today is the day Dave cooks the turkey!" Jess tells us why it gives her such pleasure to say those words, and plays the beloved story that has become a Christmas tradition for so many. So roll out the cookies, grab the wrapping paper or trim the tree as you enjoy "Dave Cooks the Turkey." And check out Backstage at the Vinyl Cafe for more holiday favourites.

Hosted on Acast. See acast.com/privacy for more information.

Dec 19, 2024

00:42:53

Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production companies, studios, directors and actors.

Hosted on Acast. See acast.com/privacy for more information.

Dec 14, 2024

00:46:21

Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility.

It is an interesting chat about communication. Hope you enjoy it.

Hosted on Acast. See acast.com/privacy for more information.

Dec 13, 2024

00:01:13

Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto.

Tickets here.

Time flies when you’re Under the Influence. Hope to see you there.

Hosted on Acast. See acast.com/privacy for more information.

Nov 25, 2024

00:42:45

I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fab Four trip. The film contains 17 minutes of brand new footage (restored by Pater Jackson’s company), the soundtrack has been remixed by Giles Martin, and contains new interviews with Paul McCartney and Ringo Starr.

Hosted on Acast. See acast.com/privacy for more information.

Oct 13, 2024

00:39:21

Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller.

Hosted on Acast. See acast.com/privacy for more information.

Oct 05, 2024

00:27:08

Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus.

This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.

We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information.

I join Dr. Goldman in this episode to talk about those ads.

Are those ads good – or are they bad?

Hosted on Acast. See acast.com/privacy for more information.

Sep 21, 2024

00:43:43

Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys.

Hosted on Acast. See acast.com/privacy for more information.

Jan 18 | 00:27:16

Last Chance Tourism

Jan 11 | 00:27:19

From Bonanza to Batman: When Fictional Characters Endorse Real Products

Dec 23 | 00:39:18

Dave Cooks the Turkey

Dec 19 | 00:42:53

Rejecting Elf

Dec 14 | 00:46:21

Terry guests on Talk About Talk

Dec 13 | 00:01:13

Under the Influence LIVE: Cheers to 20 Years

Nov 25 | 00:42:45

The Beatlology Interviews: "Beatles ’64” director David Tedeschi

Oct 13 | 00:39:21

The Beatlology Interviews: Producer Mark Hudson

Oct 05 | 00:27:08

Weight Loss Drug Ads: Good or Bad?

Sep 21 | 00:43:43

The Beatlology Interviews: Actor Mark Hamill

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