How can you shift your mindset in order to reach more readers with your books? How can you leverage the tools available for authors to sell more copies? Ricci Wolman from Written Word Media gives her tips. In the intro, The Hotsheet useful newsletter; Book publishing is broken; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [Politico] and a thought experiment; The Authors Guild trains authors on AI tools, and so does the IPG, and so does pw-sets-ai-webinar-for-september-27.html" title="">Publishers Weekly. Google rolls AI writing into Docs and Gmail. JFPennBooks.com is live — use discount coupon LAUNCH for 15% off all books in all formats until the end of August 2023. Catacomb is available on my store and also everywhere else. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn Ricci Wolman is the founder and CEO of Written Word Media, a marketing platform that empowers authors to market and sell their books. Ricci has been in the self-publishing space for nearly a decade. She holds an MBA from Harvard, and is passionate about using her marketing powers for good. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Creating a positive attitude towards marketing * Separating ourselves from our art to become business-minded * What Written Word Media offers authors and readers * Ad stacking — what it is and why it's so successful * Price differences when marketing different genres * The many aspects that make up the marketing ecosystem * The future of selling direct while utilizing promo services You can find Ricci at WrittenWo...