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The Many Flavors of Dynamic Ad Insertion | Bryan Barletta - Publication Date |
- Feb 18, 2022
- Episode Duration |
- 00:08:30
Dynamic Ad Insertion has always been the core of podcast adtech, and in 2021 we saw an increase in adoption of it from hosting platforms, publishers, and advertisers. But DAI for podcasting was built without any form of centralized framework, meaning that each platform’s interpretation can be and often is different. Breaking down those differences is our first step towards building a universal framework.
Credits:
Written by Bryan Barletta
Copy editing by Evo Terra
Rather read it?
https://soundsprofitable.com/update/flavors-dynamic-ad-insertion
Audio engineering by Ian Powell
Sounds Profitable theme written by Tim Cameron
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit
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