Sounds Profitable: Narrated Articlesinactive
Publisher |
Sounds Profitable
Media Type |
audio
Categories Via RSS |
Business
Technology

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right?


Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Country Of Origin |
USA
Produced In |
San Antonio, TX
Premiere Date |
2021-10-19
Frequency |
Weekly
Explicit |
No

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274 Available Episodes (274 Total)Average duration: 00:17:59
May 31 | 00:11:06
The Complicated Role of AI in Podcasting
May 25 | 00:10:29
A Rebuttal to Podcasting's "demise" & 2 Other Stories
May 23 | 00:07:58
A VAST Feature Request
May 18 | 00:11:10
Reflecting on IAB Podcast Upfront, & 2 Other Stories
May 17 | 00:29:36
How Podcast and Audio Studies are Conducted
May 16 | 00:15:17
Growing Up in Podcasting - Literally
May 11 | 00:09:50
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
May 09 | 00:08:20
Podcasting's Golden Ratio
May 04 | 00:11:40
Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
May 03 | 00:23:35
Swinging for the Podcast / Audio Industry Fences
May 02 | 00:10:00
A Key to Global Podcast Growth
Apr 27 | 00:09:47
How Brands Can Lift Minority-Owned Media & 2 Other Stories
Apr 26 | 00:37:58
Revisit: How To Approach A Podcast Industry-Wide Education Initiative
Apr 25 | 00:07:54
Bringing More to the Table
Apr 20 | 00:10:06
Blocklists Continue to Hurt News, & 3 Other Stories
Apr 19 | 00:40:45
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
Apr 13 | 00:09:54
S&P Revises Ad Spend Prediction & 2 Other Stories
Apr 12 | 00:29:10
Radiodays Europe Recap: Trends, Highlights, and Research
Apr 11 | 00:17:04
How to Murder a Podcast
Apr 06 | 00:10:18
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
Apr 05 | 00:07:34
RIP Baked-In Ads
Mar 30 | 00:08:43
Google Announces Ad Library & 2 Other Stories
Mar 29 | 00:23:41
5 Questions To Ask Your Podcast Audience
Mar 28 | 00:11:02
The Audio Customer Journey: Don’t Stop Believin’
Mar 23 | 00:10:11
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
Mar 22 | 00:28:44
How Google Can Earn the Trust of the Podcast Industry
Mar 21 | 00:07:52
The Measurement Excuse
Mar 16 | 00:09:48
Podcasters weigh in on ChatGPT, and 2 Other Stories
Mar 14 | 00:07:58
Does the Medium Move the Message?
Mar 09 | 00:10:27
Spotify On Stream Announces New Features & 3 Other Stories
Mar 08 | 00:34:46
Feed Drop: Danone's Conscious Marketer, Linda Bethea
Mar 07 | 00:09:37
Data Decoded
Mar 02 | 00:12:28
Podcasts Are Coming to YouTube Music & 3 Other Stories
Mar 01 | 00:30:31
How Can Spotify Make Streaming Ad Insertion Stick?
Feb 28 | 00:15:59
What We Talk About When We Talk About Podcasts
Feb 23 | 00:12:35
Podcasting's Frequency Problems Are Not Unique & 3 other stories
Feb 22 | 00:53:16
What Will Pre-Bid Look Like in Podcasting?
Feb 21 | 00:08:57
How Google Can Earn Our Trust
Feb 16 | 00:11:42
An FTC-Friendly Future for Podcast Ads & 2 Other Stories
Feb 15 | 00:36:31
The Podcast Experience at On Air Fest is Coming
Feb 14 | 00:11:49
Podcasting's Curse of Knowledge
Feb 09 | 00:09:31
SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories
Feb 08 | 00:32:00
Sounds Profitable’s 2023 Roadmap
Feb 07 | 00:08:49
Can Spotify Make Streaming Ad Insertion Stick?
Feb 02 | 00:10:37
Podcast Ad Buyers Yet to See Slowdown & 3 other stories
Feb 01 | 00:44:30
Marketecture Feed Drop: Podcast Ad Tech for Dummies
Jan 31 | 00:16:26
It's Right There In Front Of You
Jan 26 | 00:09:37
Spotify Lays Off Six Percent Of Workforce And 6 Other Stories
Jan 24 | 00:09:27
My Three Favorite Data Points of 2022
Jan 19 | 00:09:32
Podcasting’s Recession Era And How Podcasters Are Approaching It And 4 Other Stories
Jan 17 | 00:08:09
The New Sounds Profitable
Jan 12 | 00:09:55
Megaphone has Weekend of Outages & 8 Other Stories
Jan 10 | 00:10:27
Acquisitions & Funding - 2022 Podcast Industry Overview
Dec 20 | 00:17:32
Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI
Dec 15 | 00:09:13
Amazon Pushing Podcasts Offline & 5 Other Stories
Dec 15 | 00:13:29
Brand Safety, Suitability, and Podcasting’s Superpower
Dec 14 | 00:48:09
Centering Outside the Safety of RSS
Dec 08 | 00:11:03
Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories
Dec 08 | 00:09:43
A DeepDive Retrospective
Dec 01 | 00:12:30
Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories
Nov 30 | 00:44:46
Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin
Nov 29 | 00:08:39
Creating Podcast Subscription Awareness
Nov 22 | 00:10:45
The Current State of Subscription Podcasting
Nov 17 | 00:10:53
Apple Podcasts is using machine learning to tag episodes and 7 other stories
Nov 15 | 00:15:19
Podcasting, Audiobooks, And The Third Thing
Nov 10 | 00:12:09
Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories
Nov 09 | 00:23:14
Is It Time To Rethink Promo Codes?
Nov 08 | 00:16:17
Radio's Seven Warnings For The Podcast Industry: Part 2
Nov 03 | 00:09:12
Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories
Nov 01 | 00:19:16
Radio's Seven Warnings For The Podcast Industry: Part 1
Oct 27 | 00:10:28
How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories
Oct 26 | 00:34:43
Two Years Later
Oct 25 | 00:09:37
Where Your Podcast Plays Matters More Than You Think
Oct 20 | 00:10:55
TikTok spotted scraping podcast feeds & 8 Other Stories
Oct 18 | 00:08:23
What Does the Competitive Landscape for Podcasting Really Look Like?
Oct 13 | 00:09:50
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
Oct 11 | 00:08:08
Does Podcasting Have an Ad Frequency Problem?
Oct 06 | 00:09:14
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
Oct 05 | 00:05:20
Is It Time To Rethink Promo Codes?
Sep 30 | 00:08:04
Sounds Profitable - Two Years Later
Sep 29 | 00:11:12
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
Sep 22 | 00:12:15
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
Sep 21 | 00:28:29
Inaugural Business Leaders Summit Recap
Sep 20 | 00:13:26
One Key To Growing Podcasting We Take For Granted
Sep 15 | 00:10:06
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
Sep 13 | 00:09:28
Programmatic Advertising for Buyers
Sep 08 | 00:10:05
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
Sep 07 | 00:40:47
100 Years of Audio Advertising
Sep 06 | 00:13:48
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Sep 01 | 00:10:58
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Aug 30 | 00:15:52
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
Aug 24 | 00:44:14
The Future of Brand Safety & Suitability for Audio
Aug 23 | 00:06:42
Podcast Ad Delivery: Make Better Sandwiches
Aug 18 | 00:12:05
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
Aug 16 | 00:08:02
The Podcasting Problem Hiding in Plain Sight
Aug 11 | 00:09:24
Podcast Quarterly Earnings & 6 Other Stories
Aug 10 | 00:37:12
How To Approach A Podcast Industry-Wide Education Initiative
Aug 09 | 00:09:25
Programmatic Advertising for Podcasters: How to Get Started
Aug 04 | 00:09:53
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
Aug 03 | 00:35:31
Shameless Acquisition Target - Episode Drop
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