Dynamic Ad Insertion has always been the core of podcast adtech, and in 2021 we saw an increase in adoption of it from hosting platforms, publishers, and advertisers. But DAI for podcasting was built without any form of centralized framework, meaning that each platform’s interpretation can be and often is different. Breaking down those differences is our first step towards building a universal framework. Credits: Written by Bryan Barletta Copy editing by Evo Terra Rather read it? https://soundsprofitable.com/update/flavors-dynamic-ad-insertion Audio engineering by Ian Powell Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. See omnystudio.com/listener for privacy information.