How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips. In the intro, HarperCollins and KKR make bids for Simon & Schuster [The Hotsheet]; more details from the Indie Author Earnings report [ALLi]; Thoughts from SPS Live; Photo of my boxed set (in a box); Amazon launch their Generative AI Innovation Centre. My books related to this interview: Career Change, How to Write Non-Fiction, Your Author Business Plan, Public Speaking for Authors, Creatives, and Other Introverts. Today's show is sponsored by Ingram Spark, which I use to print and distribute my print-on-demand books to 40,000 retailers including independent bookstores, schools and universities, libraries, and more. It's your content—do more with it through IngramSpark.com. Stephanie Chandler is the author of multiple nonfiction books, a professional speaker, and CEO of the Nonfiction Authors Association and Writers Conference. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Changes in publishing and marketing for nonfiction authors over time and what still works * How to stand out and build your community * Content marketing and long-term marketing strategies * Deciding what nonfiction book to write—should you stay in your lane? * Letting go, quitting, and moving on * Dealing with failure and using it to find the right direction for your writing — and your life * How nonfiction authors can leverage their book to generate multiple streams of income * The Nonfiction Authors Association and how it is useful to authors You can find Stephanie at NonfictionAuthorsAssociation.com Transcript of Interview with Stephanie Chandler