Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting. Credits: Written by Bryan Barletta Copy editing by Evo Terra Audio engineering by Evo Terra Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. See omnystudio.com/listener for privacy information.