Why would a law firm hire a PR agency? Well, if you’ve ever wished your firm was known for its expertise and thought leadership, a PR agency might be just the thing. Jared brings on Michelle Calcote King to talk through the lawyer/PR relationship and its potential for improving your credibility, furthering your reach, and growing your business. The rest of the show is a total Succession-fest. Jared’s monologue spoils the entire beginning, middle, and end of the series, so listeners beware. And, later on in the Rump Roast, Jared welcomes his own kids for dramatic readings of some favorite Succession quotes. Michelle Calcote King is principal and president of Reputation Ink. ----- We have fun on this show, but today it's all business - Succession style. ----- Our opening track is Two Cigarettes by Major Label Interest. Our Rump Roast song is Macbeth by JeesGuy. Our closing track is Lucky Day by SPARKZ.