Checklists help us avoid mistakes and allow our brains to focus on higher thinking. Follow along as we use pro tips from a checklist expert to create a fail-safe prep list for mediations.

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. 

Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach. 

Pop quiz, hot shot. You’ve got $5,000 for your marketing budget. What do you do? The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment. 

The News:

• Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data  
• Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023

Mentioned in this Episode:

The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn!

Mockingbird Legal Marketing 2024 Review 

Gladiator Law Marketing Agency Review 2024 

The Bite - Lunch Hour Legal Marketing Newsletter!

You Asked, We Answered || A Line in the SPAM - LHLM Episode

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

Bestselling author and lawyer John Grisham joins LSC Board Member Robert Grey for a conversation on how his journey from small-town lawyer to big-time author influenced his philanthropic priorities and made him an advocate for access to justice. Grey, who serves as president of the Leadership Council on Legal Diversity, interviewed Grisham at a D.C. forum for LSC’s 50th anniversary on April 9.

Litigators are used to being in front of a jury. But have you ever wondered what it’s like to be in that jury? What are jurors watching? What do they notice? Guest Chauntis Jenkins-Floyd – an experienced litigator – recently served on a jury. And what she learned, as a juror, is eye opening. 

Jenkins-Floyd describes her experiences in the selection process, intake, and ultimately deliberation. Like most of us, Jenkins-Floyd has been called to serve and been dismissed each time. This time was different. 

As a litigator, Jenkins-Floyd took it all in. She learned about the job and childcare pressures jurors have. She saw what goes on in the jury room. “All of my senses were tingling. As a trial lawyer, I never get to see this part,” she explains. What she learned may change how you present your next case. 

Hear how important your moves are to a jury, starting the moment you enter the courtroom. Eye contact, body language, and even where people sit matters. How prepared and confident do you look? How friendly and comfortable are you with your client? Jenkins-Floyd explains what jurors were watching. How you ask questions, starting with voir dire, sets up jurors and helps them subconsciously put themselves in your client’s place, even without saying it. Jurors watch and see everything you do. Get an inside peek. 

Resources:

American Bar Association

American Bar Association Litigation Section

Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort. 

Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their intake process. 

Data tracking and quality matters. Follow the trail, understand how the marketing funnel is working and where to get prospects in the door and sign that retainer. Intake is about nurturing inbound leads – the results of your advertising and marketing – and turning them into clients.

Intake can make or break all of your marketing and sales efforts. Don’t build a “leaky bucket.” You worked hard, and spent a lot, to develop leads. This is an important episode that can help you go that last mile from generating interest to capturing revenue. Track the “journey” of every prospect. It’s not luck, it’s a process. 

Mentioned in this Episode:

Pareto Legal

Pareto PPC LinkedIn

Lawmatics

Needles legal software

Hubspot

Clio Grow

Google Analytics for beginners

Join The Un-Billable Hour Community Table

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. 

He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.

Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency. 

Bennett gives listeners actionable tips on:

• 0:00 Intro
• 2:48 What domain authorities are
• 03:42 Example of how your domain authority could go down
• 05:15 How you damage your domain authority
• 09:37 Leveraging HARO
• 14:25 Strategies to get quality backlinks
• 18:20 Do backlinks matter
• 20:01 What makes a good backlink
• 20:29 Should you have backlinks to things with a lower DR than you
• 21:10 Book Review
• 22:15 One big takeaway

Resources mentioned in this episode:

• How to Win Friends and Influence People by Dale Carnegie

Connect with Bennett here:

• https://www.instagram.com/bennett.heyn/?hl=en
• https://www.linkedin.com/in/bennettheyn
• https://backlinker.ai

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

The second brain is a source of carefully curated information, but what’s the best way to access and interact with that wealth of content day to day? Dennis and Tom unpack the concept of “The Daily Me”—customized daily news—and whether it could be a solution for keeping up with content stored in a second brain. 

In their next segment, the guys prompt ChatGPT to ask them a question. This time, this leads them to ponder the 18-year evolution of the podcast and potential updates to freshen up the intro.  

As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.

Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.

Show Notes - Kennedy-Mighell Report #363

A Segment: Second Brain Project: The Daily Me

• The Daily Me: https://en.wikipedia.org/wiki/Daily_Me 
• My Yahoo: https://my.yahoo.com 
• Feedly: https://feedly.com  
• Notion https://www.notion.so 
• Stoop Inbox: https://stoopinbox.com 
• Readwise Reader: https://readwise.io/read 
• Notta.ai: https://www.notta.ai 

B Segment: A Question from ChatGPT

Parting Shots:

PowerOutage.us: https://poweroutage.us

We hit our 500th Episode! Instead of looking back, the team decided to look to the future. So naturally that led us to Stephanie interviewing our own AI bot lovingly named Lasso the Lab Coach. Hear for yourself exactly what an AI bot trained on all things Lawyerist has to say about how to create your firm’s branding. This one is....different!   

Additionally, Zack talks with Waseem Daher, a human from Pilot, about the benefits of a virtual and fractional finance and accounting team. 

Links from the episode:  

https://Pilot.com/lawyerist/  

If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

We continue breaking down the U.S. News & World Report law school rankings and the chaos that its new methodology introduced. And we know exactly who to blame for breaking these rankings. Elon Musk recently went in for a deposition defended by Quinn Emanuel's Alex Spiro and earned a motion for sanctions. And a Berkeley Law protest goes viral, but all the "free speech" talk misses the mark.

The lack of diversity when it comes to race, gender, sexuality, disability and social class within the legal profession is nothing new. However, the last decade has marked a gradual increase in diversity across all fields.