As global, mobile and digital book sales continue to expand into new markets, there is a continued desire for print in established markets. Many indies focus on using Amazon's own Createspace, but you can access thousands more bookstores, universities, retailers, libraries and booksellers through Ingram Spark for extended distribution. In this interview, I talk to Andrew Bromley about IngramSpark and Ruth Jones about Aerio, which intends to make all of us booksellers. In the introduction, I mention Amazon's expansion into Australia for physical product including books – cue the disruption! Having lived in Australia for 5 years, I know how expensive books have been and look forward to local printing options and new distribution methods making books (and other products) more affordable. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Andrew Bromley is the Marketing Manager at Ingram Content Group in the U.K. He's also part of IngramSpark and helps indie authors get their print books out through the Ingram network. Ruth Jones is the Director of Business Development at Ingram Content Group and is currently working on developing Aer.io. You can listen above or on iTunes or Stitcher or watch the video here with Andy, and here with Ruth, read the notes and links below. Here are the highlights and full transcript below. Show Notes * An overview of Ingram and IngramSpark * The speed and efficiency of print-on-demand these days * The advantages of using both CreateSpace and IngramSpark for print books * The future of print-on-demand in countries like India and China * Marketing ideas for print books * An introduction to Aer.io and why authors should know about it – with Ruth Jones * Selling books direct from your site using Ingram's catalogue and Aer.io You can find IngramSpark at IngramSpark.com and on Twitter @IngramSpark Transcript of Interview with Andy Bromley Joanna Penn: Hi everyone, I'm Joanna Penn from thecreativepenn.com and today I'm here with Andrew Bromley, Hi Andy. Andrew Bromley: Oh, hi Joanna, how are you doing? Joanna: I'm good, just a little introduction. Andy is the Marketing Manager at Ingram Content Group in the U.K. He's also part of IngramSpark and helps Indie authors get their print books out through the Ingram network which is super exciting. So,