Podknife - S9E19 - Flip, Flop or Fly: The World of Test Markets by Under the Influence with Terry O'Reilly

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S9E19 - Flip, Flop or Fly: The World of Test Markets

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: May 07, 2020
Episode Duration |: 00:27:31

80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.

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