Podknife - S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising by Under the Influence with Terry O'Reilly

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S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 18, 2019
Episode Duration |: 00:26:55

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far.

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