Podknife - S8E15 - Little Big Towns: Roadside Attractions As Marketing by Under the Influence with Terry O'Reilly

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S8E15 - Little Big Towns: Roadside Attractions As Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 11, 2019
Episode Duration |: 00:27:07

This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument to attract both human and non-human visitors.

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