Podknife - S7E05 - Delicious Names: Marketing Appetite Appeal by Under the Influence with Terry O'Reilly

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S7E05 - Delicious Names: Marketing Appetite Appeal

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 02, 2018
Episode Duration |: 00:27:35

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…

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