Podknife - S6E18 (Archive) - Grab Your Wallet: When Brands Go Political by Under the Influence with Terry O'Reilly

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S6E18 (Archive) - Grab Your Wallet: When Brands Go Political

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: May 05, 2017
Episode Duration |: 00:27:41

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controversial Super Bowl ad that challenged an immigration policy

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