Podknife - S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles by Under the Influence with Terry O'Reilly

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S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 01, 2016
Episode Duration |: 00:26:37

From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business c

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