Podknife - S5E08 (Archive) - Movie Merchandising by Under the Influence with Terry O'Reilly

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S5E08 (Archive) - Movie Merchandising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 26, 2016
Episode Duration |: 00:27:18

From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the market

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